Offline playback of advertising supported media

• US 7,975,310 B2
• Filed: 06/14/2006
• Issued: 07/05/2011
• Est. Priority Date: 06/14/2006
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Oliveira, Eduardo P., Lisboa, Paulo Henrique Cavalcante, da Costa, Bruno Kraychete, Hydrie, Aamer
• Primary Examiner(s): Zand; Kambiz
• Assistant Examiner(s): Sanders; Stephen
• Application Number:
  US11/424,211
• Publication Number:
  US 20070294773A1
• Time in Patent Office: 1,847 Days
• Field of Search: 726/27
• US Class Current: 726/27
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: H04K 1/00 Secret communication
• CPC Class Codes: H04L 2463/101 applying security measures for digital rights management
• CPC Class Codes: H04N 21/2541 Rights Management protecting software against unauthorised usage in a vending or licensing environment G06F21/10; security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/4623 Processing of entitlement messages, e.g. ECM [Entitlement Control Message] or EMM [Entitlement Management Message] arrangements for conditional access to broadcast information or to broadcast-related services H04H60/14
• CPC Class Codes: H04N 21/4627 Rights management associated to the content security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/6334 for authorisation, e.g. by transmitting a key wireless communications network key management H04W12/04; wireless communications network access security H04W12/08
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Enforcing rendering of advertisements and other predetermined media content in connection with playback of download selected media content. Playback of selected media content is made conditional on acquisition of a locally cached playback token in response to playback of the predetermined content. The playback token may be implemented as a digital rights management (DRM) license acquired from a local cache in response to playback of the predetermined content. Another aspect involves a downloading ads or other predetermined content with associated playback tokens in a local cache.

Claims

1. A method of enforcing rendering of predetermined media content in connection with rendering selected media content, said method comprising:

downloading selected media content to a computing device via a network connected to the computing device, said downloading being in response to a request for the selected media content to be rendered to a user via a media player of the computing device;

downloading predetermined media content to a secure cache local to the computing device via the network in response to the request;

downloading one or more tokens to the secure cache local to the computing device via the network in response to the request;

when the computing device is disconnected from the network;

securely retrieving the predetermined media content as a function of the downloaded selected media content from the secure cache local to the computing device, said predetermined media content being separate from the selected media content;

rendering the predetermined media content to the user via the media player, said rendering being enforced, said enforced rendering comprising disabling transport controls of the media player to prevent user manipulation during said enforced rendering;

securely retrieving at least one token associated with the predetermined media content from the secure cache local to the computing device in response to successful completion of the enforced rendering of the predetermined media content;

permitting the selected media content to be rendered to the user via the computing device in response to retrieving the token associated with the predetermined media content from the secure cache local to the computing device.

2. The method of claim 1, further comprising encrypting the selected media content before downloading the selected media content.

3. The method of claim 2, wherein permitting the selected media content to be rendered comprises decrypting the encrypted selected media content with the received token.

4. The method of claim 1, further comprising specifying, by a content insertion engine, the predetermined media content to be rendered in connection with the selected media content.

5. The method of claim 4, further comprising raising an event to the content insertion engine in response to receiving the request for the selected media content, said event triggering the rendering of the predetermined media content.

6. The method of claim 1, wherein the selected media content comprises a video program and the predetermined media content comprises targeted advertising associated with the video program.

7. The method of claim 1, further comprising, when the computing device is disconnected from the network:

rendering the selected media content to the user via the computing device;

interrupting the rendering of the selected media content;

rendering additional predetermined media content to the user via the computing device;

securely retrieving another token from the secure cache local to the computing device in response to the rendering of the additional predetermined media content, said other token being associated with the additional predetermined media content; and

permitting the selected media content to resume rendering to the user via the computing device in response to receiving the other token from the cache local to the computing device.

8. The method of claim 1, wherein the token comprises a DRM license.

9. A method of enforcing rendering of predetermined media content in connection with rendering selected media content to a user, said method comprising:

downloading predetermined media content to a computing device via a network connected to the computing device;

securely storing the downloaded predetermined media content in a secure cache local to the computing device;

downloading and securely storing, via the network connected to the computing device, a token associated with the downloaded predetermined media content in the secure cache local to the computing device;

downloading selected media content to the computing device via the network in response to a request for the selected media content via the computing device, said selected media content being encrypted, said selected media content being separate from the downloaded predetermined media content;

when the computing device is disconnected from the network;

rendering the predetermined media content to the user via the computing device, said rendering being enforced

securely retrieving the token from the secure cache in response to successful completion of the enforced rendering of the predetermined media content; and

decrypting the selected media content with the retrieved token in response to a successful completion of the rendering of the predetermined media content to permit the selected media content to be rendered to the user via the computing device.

10. The method of claim 9, further comprising raising an event to the content insertion engine in response to receiving the request for the selected media content, said event triggering the enforced rendering of the predetermined media content from the cache.

11. The method of claim 9, wherein the selected media content comprises a video program and the predetermined media content comprises targeted advertising associated with the video program.

12. The method of claim 9, further comprising, when the computing device is disconnected from the network:

receiving a playlist of the downloaded predetermined media content and additional predetermined media content via the network;

rendering the selected media content to the user via the computing device;

interrupting the rendering of the selected media content at an insertion time-point specified by a timer;

enforcing rendering of at least a portion of the additional predetermined media content to the user via the computing device based on an order specified by the received playlist;

securely retrieving another token in response to the successful completion of the enforced rendering of the portion of the additional predetermined media content, said other token being associated with the additional predetermined media content;

permitting the selected media content to resume rendering to the user via the computing device in response to the other token; and

resetting the timer to a next insertion time-point.

13. A media player system for rendering encrypted media content to a user, said system comprising:

a playback engine for rendering the encrypted media content to a user;

a secure cache associated with the playback engine and local to the system, said cache downloading and securely storing predetermined media content and at least one token associated therewith from a network connected to the system, said predetermined media content being separate from the encrypted media content;

a content insertion engine for specifying the predetermined media content to be rendered to the user via the playback engine, said content insertion engine securely retrieving, when the system is disconnected from the network, the token associated with the predetermined media content from the secure cache local to the system in response to the playback engine rendering the predetermined media content;

a playback enforcer, receiving and responsive to the token retrieved by the content insertion engine from the secure cache local to the system, for decrypting the encrypted media content and permitting the playback engine to render the encrypted media content to the user when the system is disconnected from the network; and

wherein the playback engine is responsive to the playback enforcer for resetting playback of the predetermined media content during the rendering of the predetermined media content when the user manipulates the rendering of the predetermined media content.

14. The media player system of claim 13, further comprising a local computing device for executing the playback engine, said local computing device being connected to the network, and wherein the encrypted media content, the predetermined media content, and the token are downloaded to the local computing device when the local computing device is connected to the network.

15. The media player system of claim 13, wherein the encrypted media content comprises a video program and the predetermined media content comprises targeted advertising associated with the video program.

16. The media player system of claim 13, wherein the playback engine is responsive to the content insertion engine for interrupting the rendering of the encrypted media content to render additional predetermined media content to the user, said content insertion engine securely retrieving another token from the secure cache in response to enforced rendering of the additional predetermined media content, and wherein the playback enforcer is responsive to the other token to permit the playback engine to resume rendering the encrypted media content.

17. The media player system of claim 13, wherein the playback enforcer comprises a DRM system and wherein the token comprises a DRM license.