Method of assisting a sales representative in selling

• US 7,979,305 B2
• Filed: 04/30/2007
• Issued: 07/12/2011
• Est. Priority Date: 10/23/2000
• Status: Active Grant

• Current Assignee: Salesways Corporation
• Original Assignee: Ardexus Inc.
• Inventors: Migus, Darka O., Fales, Christopher S., Thompson, Keith T., Hamoen, Christopher P.
• Primary Examiner(s): LOFTIS, JOHNNA RONEE
• Application Number:
  US11/790,928
• Publication Number:
  US 20070203785A1
• Time in Patent Office: 1,534 Days
• Field of Search: 705/10
• US Class Current: 705/7.31
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities

Abstract

A computer implemented method of providing feedback to a sales representative for a sales opportunity to a customer, comprising: determining, in dependence on information received from the sales representative, a probability that the sales opportunity will result in a sale by the sales representative; determining, in dependence on information received from the sales representative, a location on a sales cycle time line for the sales opportunity; assigning a priority to the sales opportunity in dependence on the location on the sales cycle time line and the probability that the sales opportunity will result in a sale; and rendering on a display a visual representation of the probability and the priority.

Claims

1. A computerized sales advisor system for advising a sales representative about a sales opportunity to a customer, the system comprising:

an input device for receiving information relating to an actual sales opportunity;

an information storage device for storing information, including inputted information;

a processor for reading and processing input from the input device and information from the storage device in accordance with a program of instructions to produce an output response; and

a visual output device for presenting the output response to the sales representative;

wherein said processor is configured for;

determining, in dependence on information received from the sales representative, a probability that the sales opportunity will result in a sale by the sales representative;

determining, in dependence on information received from the sales representative, a current location on a sales cycle time line for the sales opportunity;

assigning a priority to the sales opportunity in dependence on the current location on the sales cycle time line and the probability that the sales opportunity will result in a sale; and

rendering on a display of the output device a visual representation of the probability and the priority.

2. The system of claim 1 wherein the processor is configured for:

determining an advisory message for the sales representative in dependence on the current location on the sales cycle time line and the probability that the sales opportunity will result in a sale and rendering on the display the advisory message.

3. The system of claim 1 wherein the processor is configured for determining the probability by:

(a) prompting the sales representative to input a “

yes”

or “

no”

assessment that the sales opportunity will result in the customer making a purchase from any organization;

(b) prompting the sales representative to input a “

yes”

or “

no”

assessment that the sales opportunity will result in the customer making a purchase from the sales representative'"'"'s organization; and

(c) selecting the probability in dependence on the assessments input by the sales representative.

4. The system of claim 3 wherein the processor renders a matrix for representing the probability, the matrix including different positions each representing a unique combination of answers, with a visual indicator being displayed in the matrix at a position that corresponds to the combination of assessments input by the sales representative.

5. The system of claim 3 wherein the processor is configured for determining the location on a sales cycle time line for the sales opportunity by determining, in dependence on the sales representative'"'"'s input, which of three possible sales cycle phases that the sales opportunity is currently in, the sales cycles including a probe phase, a prove phase and a close phase, and

wherein the priority is assigned by the processor partially in dependence on the determined current sales cycle phase.

6. The system of claim 3 wherein the visual representation includes an indication of the determined current sales cycle phase.

7. The system of claim 1 wherein the information storage device includes model data relating to a model sales opportunity, the processor being configured to:

compare actual data inputted by the sales representative relating to the sales opportunity with model data relating to a model sales opportunity, said comparison being dependent on the current location in the sales cycle time line;

determine an advisory message for the sales representative in dependence on the compared data and include the advisory message in the visual representation.

8. A computer-readable storage medium in a computer device having an input device, a display and a processor connected to both the input device and the display, the medium having stored thereon, computer-readable and computer-executable instructions, which, when executed by a processor, cause the computer device to perform actions comprising:

receiving, through the input device, information from a sales representative,

determining, in dependence on the information received from the sales representative, a probability that the sales opportunity will result in a sale by the sales representative;

determining, in dependence on the information received from the sales representative, a location on a sales cycle time line for the sales opportunity;

assigning a priority to the sales opportunity in dependence on the location on the sales cycle time line and the probability that the sales opportunity will result in a sale; and

rendering on the display a visual representation of the probability and the priority.

9. The storage medium of claim 8 wherein the actions include determining an advisory message for the sales representative in dependence on the location on the sales cycle time line and the probability that the sales opportunity will result in a sale and rendering on the display the advisory message.

10. The storage medium of claim 8 wherein the action of determining the probability includes actions of:

(a) prompting the sales representative to input a “

yes or “

no”

assessment that the sales opportunity will result in the customer making a purchase from any organization;

(b) prompting the sales representative to input a “

yes or “

no”

assessment that the sales opportunity will result in the customer making a purchase from the sales representative'"'"'s organization; and

(c) selecting the probability in dependence on the assessments input by the sales representative.

11. The storage medium of claim 10 wherein:

action (a) comprises presenting the sales representative with a limited number of selectable answers, each representative of a probability range that the sales opportunity will result in the customer making a purchase from any organization; and

action (b) comprises presenting the sales representative with a limited number of selectable answers, each representative of a probability range that the sales opportunity will result in the customer making a purchase from the sales representative'"'"'s organization,

wherein each unique combination of answers is associated with a probability value.

12. The storage medium of claim 11 wherein the action of rendering the visual representation of the probability comprises rendering a matrix for representing the probability, the matrix including different positions each representing a unique combination of answers, with a visual indicator being displayed in the matrix at a position that corresponds to the combination of answers provided by the sales representative.

13. The storage medium of claim 12 wherein the matrix has a first axis that corresponds to the assessment that the sales opportunity will result in the customer making a purchase from any organization and a second axis that corresponds to the assessment that the sales opportunity will result in the customer making a purchase from the sales representative'"'"'s organization.

14. The storage medium of claim 13 wherein in each of action (a) and action (b) the sales representative is presented with 3 selectable answers and the matrix is a 3×

3 matrix.

15. The storage medium of claim 8 wherein the action of determining the location on the sales cycle time line for the sales opportunity comprises:

determining, in dependence on the sales representative'"'"'s input, which of three possible sales cycle phases that the sales opportunity is currently in, the sales cycles including a probe phase, a prove phase and a close phase, wherein the priority is assigned partially in dependence on the determined current sales cycle phase.

16. The storage medium of claim 15 wherein the visual representation includes an indication of the determined current sales cycle phase.

17. The storage medium of claim 8 further comprising the actions of:

comparing actual data inputted by the sales representative relating to the sales opportunity with model data relating to a model sales opportunity;

determining an advisory message for the sales representative in dependence on the compared data and rendering on the display the advisory message.

18. A computer implemented method of providing feedback, with an electronic computer system having a processor, an input device, and a display device, to a sales representative for a sales opportunity to a customer, comprising:

receiving, through the input device, information from a sales representative,

determining with the processor, in dependence on the information received from the sales representative, a probability that the sales opportunity will result in a sale by the sales representative;

determining with the processor, in dependence on the information received from the sales representative, a location on a sales cycle time line for the sales opportunity;

assigning with the processor a priority to the sales opportunity in dependence on the location on the sales cycle time line and the probability that the sales opportunity will result in a sale; and

rendering on the display device a visual representation of the probability and the priority.

19. The method of claim 18 wherein receiving, through the input device, information from a sales representative includes steps of:

(a) prompting the sales representative to input an assessment that the sales opportunity will result in the customer making a purchase from any organization; and

(b) prompting the sales representative to input an assessment that the sales opportunity will result in the customer making a purchase from the sales representative'"'"'s organization,

wherein the probability is determined in dependence on the assessments input by the sales representative.

20. The method of claim 19 wherein:

step (a) comprises presenting the sales representative with a limited number of selectable answers, each representative of a probability range that the sales opportunity will result in the customer making a purchase from any organization; and

step (b) comprises presenting the sales representative with a limited number of selectable answers, each representative of a probability range that the sales opportunity will result in the customer making a purchase from the sales representative'"'"'s organization,

wherein each unique combination of answers is associated with a probability value.