Product recommendations based on collaborative filtering of seller products

• US 7,979,322 B2
• Filed: 12/27/2010
• Issued: 07/12/2011
• Est. Priority Date: 06/29/2005
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Stoppelman, Michael
• Primary Examiner(s): Shah; Amee A
• Application Number:
  US12/979,062
• Publication Number:
  US 20110093358A1
• Time in Patent Office: 197 Days
• Field of Search: 705/26, 705/26.1, 705/26.7, 705/27
• US Class Current: 705/26.7
• CPC Class Codes: G06F 16/904 Browsing; Visualisation therefor for navigating the web G06F16/954; browsing optimisation for the web G06F16/957
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

A system gathers user behavior data from a group of web retailers and/or non-web retailers, analyzes the user behavior data to identify product recommendations for products offered by the web retailers, and provides one of the identified product recommendations in connection with a product page associated with one of the web retailers.

Claims

1. A method comprising:

receiving, by one or more devices, a request associated with a product provided by a first web site;

identifying, by the one or more devices, a plurality of products offered for sale by the first web site;

identifying, by the one or more devices and in response to the request, one or more product recommendations relating to the product, based on information relating to one or more pages, associated with a second, different web site, accessed by one or more users;

identifying, by the one or more devices and based on the identified plurality of products offered for sale by the first web site, at least one recommendation of the identified one or more product recommendations relating to the product; and

providing, by the one or more devices, the identified at least one recommendation.

2. The method of claim 1, further comprising:

identifying, based on one or more pages, associated with a third, different web site, accessed by at least one user, a plurality of product recommendations relating to the product;

identifying, based on the identified plurality of products, a recommendation of the identified plurality of product recommendations relating to the product; and

providing the identified recommendation.

3. The method of claim 1, where identifying the one or more product recommendations relating to the product comprises:

identifying one or more products, of the plurality of products offered for sale by the first web site, that were selected, at least a threshold amount of times, with the product; and

identifying one or more recommendations corresponding to the identified one or more products,

where the identified one or more product recommendations include the identified one or more recommendations corresponding to the identified one or more products.

4. The method of claim 3, where providing the identified at least one recommendation comprises:

providing a page, associated with the first web site, including information corresponding to the product and information corresponding to a product of the identified one or more products.

5. The method of claim 1, where identifying the one or more product recommendations relating to the product comprises:

identifying, based on the information relating to the one or more pages, the one or more product recommendations relating to the product when the information, relating to the one or more pages, exceeds a threshold amount of data.

6. The method of claim 1, where identifying the one or more product recommendations comprises:

identifying the one or more product recommendations based on at least one of;

information associated with one or more product reviews, information associated with one or more product price comparisons, or information associated with one or more product descriptions, and

where identifying the at least one recommendation comprises;

identifying the at least one recommendation using at least one of;

the information associated with the one or more product reviews, the information associated with the one or more product price comparisons, or the information associated with the one or more product descriptions.

7. The method of claim 1, further comprising:

identifying a plurality of product recommendations relating to a second, different product, based on information relating to one or more pages, associated with a third, different web site, accessed by a plurality of users; and

providing, based on the identified plurality of products offered for sale by the first web site, one of the identified plurality of product recommendations relating to the second product.

8. The method of claim 1, where providing the identified at least one recommendation comprises:

providing, on a page of the first web site, information corresponding to the product and information corresponding to a second product, of the plurality of products offered for sale, that is associated with the identified at least one recommendation.

9. A device comprising:

a memory to store instructions; and

a processor to execute the instructions in the memory to;

receive a request associated with an item provided by a first web site;

identify a plurality of items offered for sale by the first web site;

identify, in response to the request and based on one or more pages, associated with a second web site, accessed by one or more users, one or more recommendations for one or more items, of the identified plurality of items, relating to the item, the first web site being different than the second web site;

identify, based on the identified plurality of items offered for sale by the first web site, a recommendation of the identified one or more recommendations for the one or more items relating to the item; and

provide the identified recommendation.

10. The device of claim 9, where, when identifying the one or more recommendations, the processor is to:

determine whether user data, associated with the one or more pages, exceeds a threshold amount of data, and

identify, when the user data exceeds the threshold amount of data, the one or more recommendations for the one or more items relating to the item.

11. The device of claim 9, where, when providing the identified recommendation, the processor is to:

provide statistical information corresponding to purchase information of the one or more users in response to the one or more users accessing a page that provides information relating to the item.

12. The device of claim 9, where, when providing the statistical information, the processor is to:

provide first statistical information corresponding to purchase information that relates to the item, and

provide second, different statistical information corresponding to purchase information that relates to a second, different item, of the one or more of items.

13. The device of claim 9, where the processor is further to:

obtain at least one of information associated with a product review, information associated with a product price comparison, or information associated with a product description,

where, when identifying the one or more recommendations, the processor is to;

identify the one or more recommendations using the least one of the information associated with the product review, the information associated with the product price comparison, or the information associated with the product description.

14. The device of claim 9, where, when providing the identified recommendation, the processor is further to:

provide the identified recommendation to the first web site, the identified recommendation being included in a page, of the first web site, that provides information relating to the item.

15. The device of claim 9, where, when providing the identified recommendation, the processor is to:

identify information relating to a page, of the one or more pages, corresponding to one of the one or more items, that was accessed by one of the one or more users, and

provide information relating to the one of the one or more items.

16. A non-transitory computer-readable memory device containing instructions, executable by a processor, to perform a method, the method comprising:

receiving a request associated with an item provided by a first web site;

identifying a plurality of items offered for sale by the first web site;

identifying, in response to the received request and based on information associated with a plurality of pages, of a second web site, accessed by a plurality of users, recommendations associated with one or more items relating to the item, the second web site being different than the first web site, the plurality of items including the one or more items;

identifying, based on the identified plurality of items offered for sale, a recommendation of the identified one or more recommendations; and

providing the identified recommendation.

17. The non-transitory computer-readable memory device of claim 16, where providing the identified recommendation comprises:

causing the identified recommendation to be included in a page, of the first web site, that provides information relating to the item.

18. The non-transitory computer-readable memory device of claim 16, where the item, provided by the first web site, corresponds to a service,

where the identified plurality of items offered for sale include one or more services provided by the first web site, and

where providing the identified recommendation comprises:

providing a recommendation associated with a particular service, of the one or more services, relating to the service.

19. The non-transitory computer-readable memory device of claim 16, where the method further comprises:

providing, on a first page of the first web site, the identified recommendation;

receiving selection of a link, on the first page, associated with the identified recommendation; and

providing, based on the selection, a second, different page, of the first web site, that includes information relating to one of the one or more items.

20. The non-transitory computer-readable memory device of claim 16, where providing the identified recommendation comprises:

identifying, based on the information associated with the one or more pages, information relating to a page, corresponding to one of the one or more items, that was accessed by one of the plurality of users in conjunction with accessing information about the item; and

providing, based on identifying the information relating to the page, information relating to the one of the one or more items.