Computer program product and method for estimating internet traffic
First Claim
1. A method of estimating Internet traffic, the method comprising:
- taking a size and demographic composition of a target population;
identifying a group of participants within the target population;
determining demographic information for each member of the group of participants;
receiving clickstream data at a host processing facility from the group of participants that connotes Internet activity of individual members of the group of participants;
producing, at the host processing facility, an estimate of the target population'"'"'s Internet activity by scaling the clickstream data for each member of the group of participants to the relative size and demographic composition of the target population and the group of participants, wherein scaling comprises applying a weight to the clickstream data in view of the demographic information; and
refining the estimate of the target population'"'"'s Internet activity by applying a bias adjustment to the estimate, whereinapplying the bias adjustment to the estimate comprises applying the weight to a subset of the clickstream data from the group of participants wherein the bias adjustment is at least one of a domain-specific, page-specific, segment-specific, and user-specific adjustment.
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Accused Products
Abstract
Taking a size and demographic composition of a target population; identifying a group of participants; determining demographic information for each member of the group; receiving clickstream data that connotes Internet activity of individual members of the group; producing an estimate of the target population'"'"'s Internet activity by scaling the data for each member of the group to the relative size and demographic composition of the target population and the group by applying a weight to the clickstream data in view of the demographic information; and refining the estimate of the population'"'"'s Internet activity by applying a weight to a subset of the data from the group of participants, wherein the bias adjustment is at least one of a domain-specific, page-specific, segment-specific, and user-specific adjustment.
108 Citations
19 Claims
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1. A method of estimating Internet traffic, the method comprising:
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taking a size and demographic composition of a target population; identifying a group of participants within the target population; determining demographic information for each member of the group of participants; receiving clickstream data at a host processing facility from the group of participants that connotes Internet activity of individual members of the group of participants; producing, at the host processing facility, an estimate of the target population'"'"'s Internet activity by scaling the clickstream data for each member of the group of participants to the relative size and demographic composition of the target population and the group of participants, wherein scaling comprises applying a weight to the clickstream data in view of the demographic information; and refining the estimate of the target population'"'"'s Internet activity by applying a bias adjustment to the estimate, wherein applying the bias adjustment to the estimate comprises applying the weight to a subset of the clickstream data from the group of participants wherein the bias adjustment is at least one of a domain-specific, page-specific, segment-specific, and user-specific adjustment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A memory having computer executable code stored therein, the computer executable code adapted to run on at least one computing device, the computer executable code realizing a process comprising:
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receiving clickstream data at a host processing facility, the clickstream data from a group of participants that connotes Internet activity of individual members of the group of participants, wherein the group of participants is identified from within a target population for which a size and demographic composition is taken; producing, at the host processing facility, an estimate of the target population'"'"'s Internet activity by scaling the clickstream data for each member of the group of participants to a relative size and demographic composition of the target population and the group of participants, wherein the individual members of the group of participants are uniquely identifiable from the clickstream data; scaling comprises applying a weight to the clickstream data in view of the demographic information; and refining the estimate of the target population'"'"'s Internet activity by applying a bias adjustment to the estimate, wherein applying the bias adjustment to the estimate comprises applying the weight to a subset of the clickstream data from the group of participants wherein the bias adjustment is at least one of a domain-specific, page-specific, segment-specific, and user-specific adjustment.
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Specification