Mobile device that presents interactive media and processes user response

• US 7,983,611 B2
• Filed: 10/25/2007
• Issued: 07/19/2011
• Est. Priority Date: 11/22/2006
• Status: Active Grant

• Current Assignee: Qualtrics LLC (SAP SE)
• Original Assignee: Bindu Rama Rao
• Inventors: Rao, Bindu Rama
• Primary Examiner(s): TRINH, TAN H
• Application Number:
  US11/977,763
• Publication Number:
  US 20080119133A1
• Time in Patent Office: 1,363 Days
• Field of Search: 455/2.01, 455/3.05, 455/466, 455/3.04, 455/557, 455/411, 455/415, 455/414.1, 455/456.2, 705/14, 705/205, 705/44, 705/35, 705/40, 705/42, 705/10, 705/27, 705/64, 705/23, 705/67, 705/76, 705/75, 705/71, 705/73, 235/383, 235/462.01
• US Class Current: 455/3.04
• CPC Class Codes: G06Q 10/1095 Meeting or appointment
• CPC Class Codes: G06Q 20/027 involving a payment switch or gateway
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/06 specially adapted for file transfer, e.g. file transfer protocol [FTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

An electronic infrastructure consisting a plurality of client mobile devices, a distribution server and a media creator computer, wherein the client mobile devices present interactive media upon user request. The plurality of client mobile devices support dynamic screen display and, contain a plurality of soft keys. The distribution server that supports delivery of interactive media to the client mobile devices. The media creator is a personal computer that generates interactive media and sends them to the distribution server for distribution. A network such as combination of Internet and mobile network communicatively couple the plurality of client mobile devices, distribution server and personal computer (media creator). The personal computer sends interactive media to the distribution server, the distribution server processes and sends the interactive media to the client mobile device and the client mobile devices presents the interactive media in a series of screens to the user. The client mobile devices interactively send the user responses back to the distribution server.

Claims

1. A mobile device for operating in a network, the mobile device comprising:

the mobile device supporting dynamic screen display and employing a plurality of soft keys for user interaction;

the mobile device receiving interactive media delivered from a distribution server to which it is communicatively coupled;

the mobile device presenting the interactive media in a series of dynamically generated screens to a mobile user, wherein each of the series of dynamically generated screens comprises a request soft key that provides request options for selection by the user; and

the mobile device sending one or more user responses to the distribution server.

2. The mobile device of claim 1 further comprising,

the mobile device presenting a welcome screen for the interactive media comprising at least one of an audio message, a graphic image and a welcome text, the welcome screen enabling a user to select the interactive media from a plurality of interactive media currently available at the distribution server.

3. The mobile device of claim 2, wherein the welcome screen provides options for selection by a user, the options comprising at least one of:

advertisements;

questionnaires;

product lists for review;

real estate content;

cartoons; and

audio guided activities.

4. The mobile device of claim 1, wherein the interactive media comprises a splash screen content comprising textual, audio and visual items.

5. The mobile device of claim 1, wherein the interactive media is presented to the user in a series of display screens, each of the series of display screens comprising a request soft key, wherein the request soft key provides options for selecting at least one of:

a supplementary information;

an appointment request;

a product or service sample request;

a trial request; and

a forward interactive media request.

6. The mobile device of claim 1 wherein the mobile device facilitates forwarding of received interactive media to one or more mobile or Internet recipients.

7. The mobile device of claim 1 wherein the mobile device facilitates scheduling of an appointment by a user to meet an individual associated with an item presented to the user in the interactive media received from the distribution server by the mobile device.

8. The mobile device of claim 1 wherein the mobile device facilitates specifying an interest level by a user for at least one item of the interactive media presented to the user, wherein the interactive media comprises a plurality of distinct items.

9. The mobile device of claim 1, wherein a portion of the interactive media comprises information to indicate to the mobile device when an advertisement is to be played in relation to presentation of the portion of the interactive media.

10. The mobile device of claim 1, comprising the mobile device recording user responses to the interactive media in the form of audio stored in the mobile device.

11. A method performed by a client mobile device that supports presenting of interactive media, the method comprising:

presenting a welcome screen;

providing an interactive media selection menu;

displaying the selected interactive media;

providing additional selection menu items for user selection;

collecting a user response;

sending the collected user response to a server; and

wherein the interactive media is displayed in a series of screens, and wherein each of the series of screens comprises a request soft key that provides request options for selection by the user.

12. The method of claim 11, wherein the additional selection menu items comprise a request option.

13. The method of claim 12, wherein the request option provides appointment schedules.

14. The method of claim 12, wherein the request option provides options for requesting samples of at least one from a set comprising a product and a service.

15. The method of claim 12, wherein the request option provides options for requesting trial runs of at least one from a set comprising a service and a software.

16. The method of claim 12, wherein during the running of the request option the client mobile device interacts with a distribution server to deliver screens appropriately.

17. The method of claim 11, wherein the additional selection menu comprises a forward option.

18. The method of claim 11, wherein the forward option allows the user to forward the interactive media to one or more recipients.

19. A method performed by a client in a mobile device that supports presenting of interactive media, the method comprising:

presenting a purchase option;

requesting a user for a payment and a shipping address;

sending the payment and the shipping address to a distribution server;

requesting user approval for an invoice;

receiving the user approval from the user;

sending the user approval to the distribution server; and

displaying purchase details to the user.

20. The method of claim 19, wherein receiving the user approval from the user comprises getting a personal identification number code from the user.

21. The method of claim 19, wherein the distribution server sends sales event details to an external system for delivery of a product.