Methods and apparatus for marketing profiling while preserving user privacy
First Claim
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1. A method comprising:
- collecting user-descriptive data about a user at a user'"'"'s personal client device;
evaluating said user-descriptive data by said user'"'"'s personal client device;
based on said evaluation, reducing said user-descriptive data by said user'"'"'s personal client device to at least one profile code value from a domain of profile code values, each profile code value of said domain of profile code values identifies a market segment for targeted content;
transmitting said at least one profile code value from the user'"'"'s personal client device via a network to a server to cause said server to generate targeted content based on said at least one profile code; and
receiving said targeted content at said user'"'"'s personal client device.
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Abstract
Techniques are described for collecting user descriptive data as a user employs a client device, such as a personal computer, laptop, PDA, or the like. The data is evaluated and a profile code is assigned based upon the evaluation. This profile code is selected from a domain of profile codes established so that useful markets for targeted advertising are identified by the profile codes, but the profile codes are not so specific that the user'"'"'s privacy is unduly threatened.
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Citations
20 Claims
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1. A method comprising:
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collecting user-descriptive data about a user at a user'"'"'s personal client device; evaluating said user-descriptive data by said user'"'"'s personal client device; based on said evaluation, reducing said user-descriptive data by said user'"'"'s personal client device to at least one profile code value from a domain of profile code values, each profile code value of said domain of profile code values identifies a market segment for targeted content; transmitting said at least one profile code value from the user'"'"'s personal client device via a network to a server to cause said server to generate targeted content based on said at least one profile code; and receiving said targeted content at said user'"'"'s personal client device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A non-transitory machine-readable storage medium carrying a sequence of instructions which, when executed by at least one processor on a user'"'"'s personal client device, causes the at least one processor to perform steps comprising:
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evaluating user-descriptive data; based on said evaluation, reducing said user-descriptive data to at least one profile code value from a domain of profile code values, each profile code value of said domain of profile code values identifies a market segment for targeted content; transmitting via a network to a server from a set of servers said at least one profile code value to cause said server to generate targeted content based on said at least one profile code value; and receiving said targeted content. - View Dependent Claims (15, 16, 17)
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18. A method comprising:
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collecting user-descriptive data about a user at a user'"'"'s personal client device; evaluating said user-descriptive data by said user'"'"'s personal client device; based on said evaluation, reducing said user-descriptive data by said user'"'"'s personal client device to at least one profile code value from a domain of profile code values, each profile code value of said domain of profile code values identifies a marketing segment for targeted content; transmitting from said user'"'"'s personal client device via a network to an authorized server from a set of servers said at least one profile code value; in response to said at least one profile code value, said authorized server generating targeted content based on said at least one profile code value; and receiving said targeted content at said user'"'"'s personal client device. - View Dependent Claims (19, 20)
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Specification