Targeting advertisements based on cached contents

• US 7,987,194 B1
• Filed: 04/28/2008
• Issued: 07/26/2011
• Est. Priority Date: 11/02/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Walker, Troy, Hamatake, Nicolas, Newton, Kevan
• Primary Examiner(s): Wong; Leslie
• Application Number:
  US12/110,455
• Time in Patent Office: 1,184 Days
• Field of Search: 705/14.49, 707/999.01, 707/999.003, 707/999.107, 707/758, 711/104, 711/105, 711/118, 711/126
• US Class Current: 707/758
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/3338 Query expansion
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A request including a domain name is received. Content associated with the domain name is identified in a cache. A language preference is determined based on the identified content. A content item is selected based on the identified content and the determined language preference. The selected content item is relevant to the identified content.

Claims

1. A computer-implemented method, comprising:

receiving, from a first client computing device, a request comprising information indicative of a domain name;

searching, by a server computing device, a cache for cached domain content associated with the domain name;

determining a language preference based on the cached domain content;

selecting an advertisement item based on the cached domain content and the language preference;

sending the advertisement item to a second client computing device; and

detecting, by the server computing device, information indicative of the domain name,

wherein searching and determining are performed (i) following a detection of the information indicative of the domain name, and (ii) prior to a receipt of the request comprising information indicative of the domain name.

2. The method of claim 1, wherein the domain name comprises a parked domain name.

3. The method of claim 1, wherein the domain name (1) is associated with a particular language and (2) comprises a generic, language-independent top level domain.

4. The method of claim 3, wherein the generic, language-independent top level domain comprises at least one of a .com identifier, a .net identifier and an .org identifier.

5. The method of claim 1, further comprising:

periodically crawling a network for content; and

storing copies of the crawled content in the cache.

6. The method of claim 1, wherein determining the language preference comprises determining a spoken language of a user of the second client computing device, and wherein the advertisement item is in the spoken language.

7. The method of claim 1, wherein selecting the advertisement item comprises:

parsing the domain name to obtain a query;

deriving contextual cues from the query; and

selecting the advertisement item using both the query and the derived contextual cues.

8. The method of claim 1, wherein the cache comprises a web cache.

9. The method of claim 1, further comprising:

delivering the advertisement item along with other content associated with the request.

10. The method of claim 1, wherein the first client computing device comprises an advertising targeting system, the second client computing device comprises a user device, the language preference comprises a spoken language of a user of the user device, and the advertisement item is in the spoken language of the user of the user device.

11. A system comprising:

means for receiving a request comprising information indicative of a domain name;

means for searching a cache for cached domain content associated with the domain name;

means for determining a language preference based on the cached domain content;

means for selecting an advertisement item based on the cached domain content and the language preference;

means for sending the advertisement item to a computing device; and

means for detecting information indicative of the domain name,

wherein searching and determining are performed (i) following a detection of the information indicative of the domain name, and (ii) prior to a receipt of the request comprising information indicative of the domain name.

12. The system of claim 11, wherein the domain name comprises a parked domain name.

13. The system of claim 11, wherein the means for selecting comprises:

means for parsing the domain name to obtain a query;

means for deriving contextual cues from the query; and

means for selecting the advertisement item using both the query and the derived contextual cues.

14. A computer readable medium storing a computer program product, the computer program product including instructions that, when executed, cause at least one processor to:

receive a request comprising information indicative of a domain name;

search a cache for cached domain content associated with the domain name;

determine a language preference based on the cached domain content;

select an advertisement item based on the cached domain content and the language preference;

send the advertisement item to a computing device; and

detect information indicative of the domain name,

wherein searching and determining are performed (i) following a detection of the information indicative of the domain name, and (ii) prior to a receipt of the request comprising information indicative of the domain name.

15. The computer readable medium of claim 14, wherein the domain name comprises a parked domain name.

16. A system comprising an advertisement management system, the advertisement management system including at least one processor configured to:

receive a request comprising information indicative of a domain name;

search a cache for cached domain content associated with the domain name;

determine a language preference based on the-cached domain content;

select an advertisement item based on the cached domain content and the language preference;

send the advertisement item to a computing device; and

detect information indicative of the domain name,

wherein searching and determining are performed (i) following a detection of the information indicative of the domain name, and (ii) prior to a receipt of the request comprising information indicative of the domain name.

17. The system of claim 16, wherein the domain name comprises a parked domain name.

18. The system of claim 16, wherein the domain name is associated with a particular language and includes a generic, language-independent top level domain.

19. The system of claim 16, wherein the at least one processor is further configured to:

periodically crawl a network for content; and

store copies of the crawled content in the cache.

20. The system of claim 16, wherein the selected advertisement item is in a language determined by the language preference.

21. The system of claim 16, wherein the at least one processor selects advertisements by:

parsing the domain name to obtain a query;

deriving contextual cues from the query; and

selecting the advertisement item using both the query and the derived contextual cues.