Methods and apparatus for inserting content within a content page

• US 7,987,271 B1
• Filed: 08/12/2002
• Issued: 07/26/2011
• Est. Priority Date: 08/12/2002
• Status: Active Grant

• Current Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Original Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Inventors: Aviani, James A., Melvin, James, Chase, Joshua Miles, O'Toole, James W. Jr.
• Primary Examiner(s): Chan; Wing F
• Assistant Examiner(s): Baturay; Alicia
• Application Number:
  US10/217,206
• Time in Patent Office: 3,270 Days
• Field of Search: 709/200, 709/232, 709/234, 709/219, 709/246, 709/229, 709/223, 709/227, 705/14.4
• US Class Current: 709/227
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Mechanisms and techniques provide a data communications device for inserting an audio tag into a content page during a communications session between a first computerized device and a second computerized device. A data communications device receives a request for a content page from a first computerized device and transfers the request to a second computerized device. The data communications device receives the content page from the second computerized device in response to the request, inserts an audio tag within the content page, and adjusts a connection characteristic associated with the content page to maintain the communications session between the first computerized device and the second computerized device. The data communications device then transfers the content page having the inserted audio tag and modified connection characteristic to the first computerized device.

Claims

1. In a data communications device, a method for inserting an audio tag into a content page during a communications session between a first computerized device and a second computerized device, the method comprising:

receiving a request for a content page from the first computerized device;

transferring the request for the content page from the first computerized device to the second computerized device;

receiving the content page from the second computerized device in response to the transferred request;

inserting an audio tag within the content page;

upon inserting the audio tag within the content page, adjusting a connection characteristic in a header portion of a packet associated with the content page to maintain the communications session between the first computerized device and the second computerized device, wherein the connection characteristic in the header portion of the packet is adapted for detecting at least one of corrupted and lost data transmitted between the first computerized device and the second computerized device, and wherein adjusting the connection characteristic comprises at least one of;

adjusting sequence information associated with the content page;

adjusting acknowledgement information associated with the content page;

adjusting error correction information associated with the content page; and

adjusting data size information associated with the content page;

and

transferring the content page having the audio tag to the first computerized device.

2. The method of claim 1 further comprising:

receiving a request for audio content from the first computerized device, the request for audio content caused by execution of the audio tag within the content page by the first computer device;

accessing the audio content; and

distributing the audio content to the first computerized device.

3. The method of claim 1 further comprising:

detecting a criteria of the request for the content page; and

selecting an audio tag for insertion into the content page based upon the criteria of the request.

4. The method of claim 1 further comprising:

receiving a request for audio content from the first computerized device;

detecting the request as execution of an existing audio tag within the content page; and

preventing distribution of the requested audio content to the first computerized device.

5. The method of claim 1 further comprising:

parsing the content page; and

selecting an audio tag for insertion within the content page.

6. The method of claim 5 wherein parsing comprises:

parsing the content page into its component parts;

and wherein selecting comprises;

selecting an audio tag for insertion within the content page, wherein the audio tag selected for insertion within the content page corresponds to content within one of the component parts of the content page.

7. The method of claim 1 wherein inserting an audio tag comprises inserting an audio tag within a Hyper Text Markup Language page.

8. The method of claim 1 wherein inserting an audio tag comprises inserting an audio tag within a Common Internet File System header.

9. The method of claim 1 wherein inserting comprises:

inserting an audio tag within the content page, wherein the audio tag comprises an address for a website that includes one or more audio data files for distribution to the first computerized device.

10. The method of claim 1 wherein inserting comprises:

inserting an audio tag within the content page, wherein the audio tag comprises a link to a website that includes one or more audio data files for distribution to the first computerized device.

11. A data communications device comprising:

at least one communications interface;

a processor;

a memory; and

an interconnection mechanism coupling the at least one communications interface, the memory, and the processor;

wherein the processor is configured to;

receive a request for a content page from the first computerized device;

transfer the request for the content page from the first computerized device to the second computerized device;

receive the content page from the second computerized device in response to the request;

insert an audio tag within the content page;

upon inserting the audio tag within the content page, adjusting a connection characteristic in a header portion of a packet associated with the content page to maintain the communications session between the first computerized device and the second computerized device, wherein the connection characteristic in the header portion of the packet is used for detecting at least one of corrupted or lost data transmitted between the first computerized device and the second computerized device, and wherein adjusting the connection characteristic comprises at least one of;

adjusting sequence information associated with the content page;

adjusting acknowledgement information associated with the content page;

adjusting error correction information associated with the content page;

and

adjusting data size information associated with the content page;

and

transfer the content page having the audio tag to the first computerized device.

12. The data communications device of claim 11 wherein the processor is further configured to:

receive a request for audio content from the first computerized device, the request for audio content caused by execution of the audio tag within the content page by the first computer device;

access the audio content; and

distribute the audio content to the first computerized device.

13. The data communications device of claim 11 wherein the processor is further configured to:

detect a criteria of the request for the content page; and

select an audio tag for insertion into the content page based upon the criteria of the request.

14. The data communications device of claim 11 wherein the processor is further configured to:

receive a request for audio content from the first computerized device;

detect the request as execution of an existing audio tag within the content page; and

prevent distribution of the requested audio content to the first computerized device.

15. The data communications device of claim 11 wherein, when receiving, the processor is further configured to:

parse the content page; and

select an audio tag for insertion within the content page.

16. The data communications device of claim 11 wherein, when inserting, the processor is further configured to of insert an audio tag within a Hyper Text Markup Language page.

17. The data communications device of claim 11 wherein, when inserting, the processor is further configured to insert an audio tag within a Common Internet File System header.

18. A computer program product having a non-transitory computer-readable medium including computer program logic stored thereon that, when performed on a computer, causes the computer to:

receive a request for a content page from the first computerized device;

transfer the request for the content page from the first computerized device to the second computerized device;

receive the content page from the second computerized device in response to the request;

insert an audio tag within the content page;

upon inserting the audio tag within the content page, adjusting a connection characteristic in a header portion of a packet associated with the content page to maintain the communications session between the first computerized device and the second computerized device, wherein the connection characteristic in the header portion of the packet is used for detecting at least one of corrupted or lost data transmitted between the first computerized device and the second computerized device, and wherein adjusting the connection characteristic comprises at least one of;

adjusting sequence information associated with the content page;

adjusting acknowledgement information associated with the content page;

adjusting error correction information associated with the content page;

and

adjusting data size information associated with the content page;

and

transfer the content page having the audio tag to the first computerized device.

19. A data communications device comprising:

at least one communications interface;

a processor;

a memory; and

an interconnection mechanism coupling the at least one communications interface, the memory, and the processor;

wherein the processor includes;

means for receiving a request for a content page from the first computerized device;

means for transferring the request for the content page from the first computerized device to the second computerized device;

means for receiving the content page from the second computerized device in response to the request;

means for inserting an audio tag within the content page;

means for adjusting, upon inserting the audio tag within the content page, a connection characteristic in a header portion of a packet associated with the content page to maintain the communications session between the first computerized device and the second computerized device, wherein the connection characteristic in the header portion of the packet is used for detecting at least one of corrupted or lost data transmitted between the first computerized device and the second computerized device, and wherein the means for adjusting the connection characteristic comprises at least one of;

means for adjusting sequence information associated with the content page;

means for adjusting acknowledgement information associated with the content page;

means for adjusting error correction information associated with the content page; and

means for adjusting data size information associated with the content page;

and

means for transferring the content page having the audio tag to the first computerized device.

20. In a data communications device, a method for inserting an audio tag into a content page during a communications session between a first computerized device and a second computerized device, the method comprising the steps of:

receiving a request for a content page from the first computerized device;

transferring the request for the content page from the first computerized device to the second computerized device;

receiving the content page from the second computerized device in response to the request;

inserting an audio tag within the content page, comprising inserting at least one of an applet tag and a video tag within the content page;

upon inserting the audio tag within the content page, adjusting a connection characteristic in a header portion of a packet associated with the content page to maintain the communications session between the first computerized device and the second computerized device, wherein the connection characteristic in the header portion of the packet is used for detecting at least one of corrupted or lost data transmitted between the first computerized device and the second computerized device, and wherein adjusting the connection characteristic comprises at least one of;

adjusting sequence information associated with the content page;

adjusting acknowledgement information associated with the content page;

adjusting error correction information associated with the content page; and

adjusting data size information associated with the content page;

and

transferring the content page having the audio tag to the first computerized device.

21. A data communications device comprising:

at least one communications interface;

a processor;

a memory; and

an interconnection mechanism coupling the at least one communications interface, the memory, and the processor;

wherein the processor is configured to;

receive a request for a content page from the first computerized device;

transfer the request for the content page from the first computerized device to the second computerized device;

receive the content page from the second computerized device in response to the request;

insert a tag within the content page, wherein at least one of an applet tag and a video tag is inserted within the content page;

upon inserting the tag within the content page, adjusting a connection characteristic in a header portion of a packet associated with the content page to maintain the communications session between the first computerized device and the second computerized device, wherein the connection characteristic in the header portion of the packet is used for detecting at least one of corrupted or lost data transmitted between the first computerized device and the second computerized device, and wherein adjusting the connection characteristic comprises at least one of;

adjusting sequence information associated with the content page;

adjusting acknowledgement information associated with the content page;

adjusting error correction information associated with the content page;

and

adjusting data size information associated with the content page;

and

transfer the content page having the tag to the first computerized device.