Systems and methods for automated mass media commerce
First Claim
1. A system for processing a wireless order from a vendor over a network from a mass media publication containing a human-perceptible advertisement for advertising to consumers a product or service offered by the vendor, the mass media publication attached with at least one radio frequency identification (RFID) tag, the at least one RFID tag being configured to transmit a wireless identification transmission signal representing information pertaining to the product or service offered by the vendor comprising:
- a cellular telephone ordering device of a human consumer who perceives the human-perceptible advertisement of the mass media publication the cellular telephone ordering device comprising a radio frequency identification reader to receive from the at least one RFID tag of the mass media publication the wireless identification transmission signal from the mass media publication and representing information pertaining to the product or service offered by the vendor, the cellular telephone ordering device further configured to accept input from a consumer, generate an electronic order request with the received information from the wireless identification transmission signal and communicate the request to and receive a response from a vendor system across a network;
the cellular telephone ordering device in communication with the vendor system, the vendor system for receiving and processing the request of the cellular telephone ordering device across the network, and responding to the request by sending information to the cellular telephone ordering device via the network, the information associated with the wireless identification transmission signal from the mass media publication.
2 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for implementing point of advertising purchasing include using mass media publications configured for or containing service, product or vendor transmittable signals, such as from radio frequency identification tags. In a preferred arrangement, a consumer perceiving an advertisement of the mass media publication may activate a reader in a portable communications device, such as a smart mobile or cellular phone, to receive information from the radio frequency signal associated with the advertisement to identify a vendor, product or service associated with the radio frequency identification. The smart mobile phone or communications device of the consumer may communicate with a system of a vendor across a network to order a product or product information from a system of the vendor over the network by using the information from the radio frequency identification.
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Citations
24 Claims
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1. A system for processing a wireless order from a vendor over a network from a mass media publication containing a human-perceptible advertisement for advertising to consumers a product or service offered by the vendor, the mass media publication attached with at least one radio frequency identification (RFID) tag, the at least one RFID tag being configured to transmit a wireless identification transmission signal representing information pertaining to the product or service offered by the vendor comprising:
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a cellular telephone ordering device of a human consumer who perceives the human-perceptible advertisement of the mass media publication the cellular telephone ordering device comprising a radio frequency identification reader to receive from the at least one RFID tag of the mass media publication the wireless identification transmission signal from the mass media publication and representing information pertaining to the product or service offered by the vendor, the cellular telephone ordering device further configured to accept input from a consumer, generate an electronic order request with the received information from the wireless identification transmission signal and communicate the request to and receive a response from a vendor system across a network; the cellular telephone ordering device in communication with the vendor system, the vendor system for receiving and processing the request of the cellular telephone ordering device across the network, and responding to the request by sending information to the cellular telephone ordering device via the network, the information associated with the wireless identification transmission signal from the mass media publication. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for taking a wireless order from a consumer to a vendor over a network from a mass media publication containing a human-perceptible advertisement for advertising to consumers a service or product offered by the vendor, the mass media publication including a wireless transmission identification signal representing information pertaining to the service or product offered by the vendor, the wireless transmission identification signal being transmittable from at least one RFID tag distributed as a part of the mass media publication and in conjunction with the human-perceptible advertisement comprising:
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receiving a consumer order request to a vendor from a cellular telephone ordering device via the network with electronic information comprising the information representing information pertaining to the service or product offered by the vendor received by an RFID reader device by way of the wireless transmission identification signal; generating a response to the consumer order request, the response being associated with the received information pertaining to the product or service offered by the vendor at the cellular telephone ordering device; and sending the response to the consumer request by providing, to the cellular telephone ordering device via the network, the information associated with the information pertaining to the service or product offered by the vendor as read by the radio frequency identifier tag. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method for taking a wireless order from a consumer by a vendor over a network from a mass media publication containing a human-perceptible advertisement for advertising to consumers a product or service offered by the vendor, the mass media publication being distributed with at least one radio frequency identifier tag, the at least one radio frequency identifier tag having information pertaining to the product or service offered by the vendor, and the at least one radio frequency identifier tag being readable by a radio frequency identifier reader of a cellular telephone ordering device of a consumer who perceives the human-perceptible advertisement comprising:
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configuring a vendor system on a network to receive and respond to an electronic order from the cellular telephone ordering device across a network, the electronic purchase order comprising the information pertaining to the product or service offered by the vendor as read by the radio frequency identifier reader from the at least one radio frequency identifier tag, the vendor system including information associated with the information pertaining to the service or product offered by the vendor as read by the radio frequency identifier reader from the at least one radio frequency identifier tag; and responding to the orders from the consumer by providing, to the cellular telephone ordering device via the network, the information associated with the information pertaining to the service or product offered by the vendor as read by the radio frequency identifier reader from the at least one radio frequency identifier tag. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24)
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Specification