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Method and system for gaming and brand association

  • US 7,997,972 B2
  • Filed: 11/12/2008
  • Issued: 08/16/2011
  • Est. Priority Date: 09/21/2004
  • Status: Active Grant
First Claim
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1. A gaming system comprising:

  • a display device;

    an input device;

    a processor; and

    a memory device which stores a plurality of instructions, which when executed by the processor, cause the processor to operate with the display device and the input device to;

    (a) receive a first wager from a player for a first play of a game;

    (b) display a first image representing the first play of the game;

    (c) display a first outcome associated with the first play of the game;

    (d) determine whether to associate a first payout with the first play of the game, the first payout based on the displayed first outcome and a first paytable;

    (e) display and provide to the player any determined first payout for the first play of the game; and

    (f) when a designated brand-association event for a designated brand occurs in association with the first play of the game;

    (i) receive a second wager from the player for a second play of the game;

    (ii) display a second image representing the second play of the game, said second image including at least one image associated with the designated brand;

    (iii) display a second outcome associated with the second play of the game;

    (iv) determine whether to associate one of a plurality of second payouts included in a second paytable with the second play of the game based on the displayed second outcome and the second paytable, the second paytable having a higher expected average payout than the first paytable, at least one of the second payouts being associated with the designated brand and not being in the first paytable; and

    (v) display and provide to the player any determined second payout for the second play of the game.

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