Interactively presenting advertising content offline

• US 8,001,002 B2
• Filed: 09/07/2007
• Issued: 08/16/2011
• Est. Priority Date: 09/07/2007
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Buiten, Todd, Vaddadi, Phani K
• Primary Examiner(s): CASLER, TRACI
• Application Number:
  US11/851,655
• Publication Number:
  US 20090070186A1
• Time in Patent Office: 1,439 Days
• Field of Search: 705/14.48, 705/14.55
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

Methods, media, and components are provided for presenting advertising content in an offline setting. In one embodiment, the method includes presenting on a user interface (UI) an advertisement in an electronic form that is associated with selectable options that are also presented on the UI. The selectable options lead to a presentation of supplemental advertising information that is related to the advertisement. The method also includes receiving user input via one the selectable options, and while not communicatively coupled to a source-delivery network, presenting supplemental advertising information that is related to the advertisement.

Claims

1. One or more computer-storage media having computer-executable instructions embodied thereon for performing a method of presenting advertising content on a first presentation device that is not communicatively coupled to a source-delivery network that provides the advertising content at a time when consumers observe the advertising content, the method comprising:

periodically establishing a temporary link to the source-delivery network;

when the link is established, receiving the advertising content via the source-delivery network;

storing the advertising content, wherein advertisements are stored with predetermined associations to supplemental advertising information;

during a session with a user and while not communicatively coupled to the source-delivery network, presenting on a user interface of the first presentation device the advertisement in an electronic form that is associated with one or more selectable options that are also presented on the user interface, wherein the one or more selectable options, if selected, leads to a presentation of the supplemental advertising information that is associated with the advertisement;

receiving user input via one of the one or more selectable options of the first presentation device;

incident to receiving the user input, and while still not communicatively coupled to the source-delivery network, presenting the supplemental advertising information that is associated with the advertisement; and

from the first presentation device, communicating to a mobile device via a short-range wireless communication link session data associated with the session, wherein the session data is configured to be reloaded from the mobile device onto a second presentation device, wherein the second presentation device is enabled to continue the session.

2. The media of claim 1, wherein presenting the user interface includes presenting the user interface on a touchscreen that forms part of the presentation device.

3. The media of claim 1, wherein the advertisement in electronic form includes one or more of:

a digital picture;

a digital picture that consumes a majority of the user interface;

a ticker-type presentation that consumes less than a majority of the user interface and that is simultaneously viewable with other advertisement content;

a digital depiction of a status of a real-world situation;

wherein the real-world situation can include one or more of a weather situation, a news reporting, a business aspect including an asset-valuation depiction;

a digital depiction of a map;

a digital depiction of information related to a product or service;

a digital game; and

a digital coupon.

4. The media of claim 1, wherein the selectable options are descriptive soft keys.

5. The media of claim 1 wherein the supplemental advertising information includes one or more of:

a digital-picture;

a digital picture that consumes a majority of the user interface;

a ticker-type presentation that consumes less than a majority of the user interface and that is simultaneously viewable with other advertisement content;

a digital depiction of a status of a real-world situation;

wherein the real-world situation can include one or more of a weather situation, a news reporting, a business aspect including an asset-valuation depiction;

a digital depiction of a map;

a digital depiction of information related to a product or service;

a digital game; and

a digital depiction of a coupon.

6. The media of claim 1, further comprising, incident to receiving the user input:

determining selection data associated with the user input; and

storing the selection data in a memory of the presentation device.

7. The media of claim 6, wherein the selection data includes one or more of:

data about a current advertisement that was being displayed when the user input was received; and

data about supplemental advertising that was presented.

8. The media of claim 7, further comprising presenting advertisements based on the selection data.

9. The media of claim 8, further comprising repeating the steps of claims 6 through 8 to still further present advertisements that are progressively more dependent on the selection data.

10. The media of claim 1, further comprising:

logging a set of usage statistics that describe an extent to which the first presentation device has been used by various users;

communicatively coupling the first presentation device to a target destination; and

communicating the usage statistics to the target destination, wherein the usage statistics can be utilized by a party in connection with determining pricing associated with presenting advertisements.