Domains template management system

• US 8,005,715 B2
• Filed: 04/17/2006
• Issued: 08/23/2011
• Est. Priority Date: 04/17/2006
• Status: Active Grant

• Current Assignee: Zeta Global Corp. (Zeta Global Holdings Corp.)
• Original Assignee: Innovation Interactive, Inc. (Dentsu Group, Inc.)
• Inventors: Pohan, Craig, Smith, Tony, Margiloff, William A., Romoff, Michael
• Primary Examiner(s): Alvarez; Raquel
• Application Number:
  US11/405,100
• Publication Number:
  US 20070244748A1
• Time in Patent Office: 1,954 Days
• Field of Search: 705/10, 705/14, 705/26, 705/27, 705/14.49, 705/14.53, 705/14.67
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/75 Indicating network or usage conditions on the user display

Abstract

According to some embodiments, systems, methods, and articles of manufacture are provided for a domains template management system. In some cases, a domain landing page may be presented to a plurality of users, and historical user action data associated with the landing page may be collected. A subsequent presentation of the landing page may then be dynamically adjusting based on the historical user action data.

Claims

1. A method, comprising:

presenting a first domain landing page associated with a first domain to a first plurality of users, wherein the first domain landing page is presented in accordance with a first template of a set of potential templates, wherein different templates in the set of potential templates represent different layout presentations of a plurality of elements of landing page content;

presenting a second domain landing page associated with a second domain to a second plurality of users, wherein the second domain landing page is presented in accordance with a second template of the set of potential templates;

presenting the first domain landing page associated with the first domain to a third plurality of users, wherein the first domain landing page is presented in accordance with the second template;

collecting historical revenue data associated with the first template and the first and third plurality of users;

collecting historical revenue data associated with the second template and the second plurality of users;

collecting user data associated with a particular user via a cookie stored at a user device of the particular user; and

determining that the particular user is accessing the first domain landing page;

selecting a template for the particular user from the set of potential templates based on (1) the historical revenue data associated with the first and second templates and (2) the user data; and

dynamically adjusting a presentation of the selected template for the first domain landing page to the particular user based on (1) the historical revenue data associated with the selected template and (2) the user data.

2. The method of claim 1, wherein the historical revenue data comprises a cost-per-click.

3. The method of claim 2, wherein the historical revenue data further includes at least one of:

(i) revenue per thousand views information, (ii) cost per advertisement information, (iii) cost per thousand advertisements information, (iv) click through rate information, (v) cost per sale information, and (vi) cost per lead information.

4. The method of claim 1, wherein said adjusting includes, for the selected template, dynamically changing at least one of:

(i) hypertext markup language information, (ii) a tag, or (iii) an element.

5. The method of claim 1, wherein said adjusting includes dynamically selecting at least one advertisement to be presented to the particular user.

6. The method of claim 1, wherein said adjusting includes dynamically altering an order in which information is presented to the particular user.

7. The method of claim 1, wherein said adjusting includes dynamically changing all of:

(i) text information, (ii) graphical content, (iii) a location of information, (iv) a color associated with the landing page, and (v) a look and feel associated with the landing page.

8. The method of claim 1, wherein the user data includes at least one of:

(i) a user type, (ii) a user location, (iii) a user browser, (iv) a user operating system, (v) user demographic information, (vi) a user age, or (vii) a user language.

9. The method of claim 1, wherein said dynamic adjustment is further based on at least one of:

(i) a time of day, (ii) a day of week, or (iii) a season.

10. The method of claim 1, wherein the determining that the particular user is accessing the first domain landing page is associated with at least one of:

(i) a keyword, or (ii) a search term; and

further wherein the selection of the template is further based on the keyword or search term.

11. The method of claim 1, wherein said presenting includes displaying a web page associated with a uniform resource locator address of the domain.

12. A non-transitory medium storing instructions adapted to be executed by a processor to perform a method, said method comprising:

presenting a first domain landing page associated with a first domain to a first plurality of users, wherein the first domain landing page is presented in accordance with a first template of a set of potential templates, wherein different templates in the set of potential templates represent different layout presentations of a plurality of elements of landing page content;

presenting a second domain landing page associated with a second domain to a second plurality of users, wherein the second domain landing page is presented in accordance with a second template of the set of potential templates;

presenting the first domain landing page associated with the first domain to a third plurality of users, wherein the first domain landing page is presented in accordance with the second template;

collecting historical revenue data associated with the first template and the first and third plurality of users;

collecting historical revenue data associated with the second template and the second plurality of users;

collecting user data associated with a particular user via a cookie stored at a user device of the particular user; and

determining that the particular user is accessing the first domain landing page;

selecting a template for the particular user from the set of potential templates based on (1) the historical revenue data associated with the first and second templates and (2) the user data and

dynamically adjusting a presentation of the selected template for the first domain landing page to the particular user based on (1) the historical revenue data associated with the selected template and (2) the user data.