System and method for personalized message creation and delivery

• US 8,006,261 B1
• Filed: 04/07/2000
• Issued: 08/23/2011
• Est. Priority Date: 04/07/2000
• Status: Expired due to Fees

• Current Assignee: TiVo Corporation (Adeia Inc.)
• Original Assignee: Visible World Incorporated (Comcast Corporation)
• Inventors: Haberman, Seth, Schuler, Chet
• Primary Examiner(s): Kumar; Pankaj
• Assistant Examiner(s): Baig; Sahar A
• Application Number:
  US09/545,015
• Time in Patent Office: 4,155 Days
• Field of Search: 725/32, 725/34, 725/35
• US Class Current: 725/34
• CPC Class Codes: G11B 2220/2545 CDs
• CPC Class Codes: G11B 2220/2562 DVDs [digital versatile discs]; Digital video discs; MMCDs; HDCDs
• CPC Class Codes: G11B 2220/90 Tape-like record carriers
• CPC Class Codes: G11B 27/031 Electronic editing of digitised analogue information signals, e.g. audio or video signals
• CPC Class Codes: G11B 27/032 on tapes G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: H04N 21/258 Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data arrangements for services using the result on the distributing side of broadcast systems H04H60/66; profiles in network data switching protocols H04L67/30
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4786 e-mailing message switching systems, e.g. electronic mail systems H04L51/00
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/6408 Unicasting
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/854 Content authoring
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

A system and method for dynamically creating individualized, multi-media messages and to deliver the messages to specific target groups or individual viewers. A message, story, or advertisement is assembled on demand, based upon rules applied to each viewer'"'"'s profile and a library of media segments. The framework for the final personalized message is a story or message template designed for a campaign. A set of viewer profiles is assembled from designated databases for each of the targeted entities. A collection of media segments is also created or selected and then made available to produce the final personalized message at assembly time. Specific media segments are selected and merged according to the message template and information about the viewer derived from each viewer'"'"'s profile. The information from the viewer profile is interpreted by a rule system to determine which of several potential media segments to select for use in the personalized message. The merged composite is then encoded to match the distribution media and forwarded to the viewer.

Claims

1. A system for dynamically constructing a non-interactive personalized advertisement to be viewed by an intended audience over a network, comprising:

an advertisement template, defining a framework for constructing said personalized advertisement, said advertisement template comprising a plurality of media segment slots constituting said personalized advertisement, said media segment slots including video segment slots and audio segment slots, wherein at least one video segment slot overlaps at least one audio segment slot;

a plurality of media segments including video segments and audio segments each video segment selectable for insertion into at least one of said video segment slots of said advertisement template, wherein several of said video segments are selectable for a same one of said video segment slots of said advertisement template, and wherein each audio segment is selectable for insertion into at least one of said audio segment slots of said advertisement template;

a plurality of expert rules; and

an advertisement assembly component, responsive to user profile data of said intended audience, and configured to apply said plurality of expert rules to said user profile data in order to get appropriate media segments for each of said media segment slots of said advertisement template from a database and incorporate said appropriate media segments into said advertisement template, in order to assemble said personalized advertisement for said intended audience, said assembly performed in real-time with transmission of the personalized advertisement over the network without interaction by said intended audience.

2. The system of claim 1 wherein said advertisement assembly component also uses environmental or temporal information in order to select appropriate media segments for assembling said personalized advertisement.

3. The system of claim 1 wherein said media segments are selected from the group including audio, video, background, animation, synthesized graphics and voice.

4. The system of claim 1 wherein several of said media segments which correspond to a same one of said media segment slots of said advertisement template are of different lengths, and said advertisement template appropriately adjusts said personalized advertisement based on a length of a selected one of said media segments.

5. The system of claim 1 wherein said user profile data of said intended audience is obtained from a plurality of user information data sources.

6. The system of claim 5 wherein said advertisement campaign includes a target entity profile, said target entity profile providing an indication of appropriate media segments for selected user profile data.

7. The system of claim 6 wherein said target entity profile provides an indication for selecting said intended audience from said user information data sources.

8. A computer implemented method for dynamically constructing a non-interactive personalized advertisement for viewing by an intended audience over a network;

said method comprising;

obtaining by a processor user profile data from a profile database for said intended audience;

selecting from an interface an advertisement template from a template database, said advertisement template defining a framework for constructing said personalized advertisement, and including a plurality of media segment slots constructing said personalized advertisement, said media segment slots including video segment slots, wherein a least one video segment slot overlaps a least one audio segment slot;

applying by the processor a plurality of expert rules to said user profile data and said advertisement template, in order to get, from a plurality of media segments including video segments and audio segments in a database, appropriate media segments for insertion into said plurality of media segment slots in said advertisement template, wherein several of said video segments are selectable for a same one of said video segment slots of said advertisement template;

assembling in real-time with delivery to said intended audience by the processor said personalized advertisement using said advertisement template and said selected media segments, without any interaction by said intended audience; and

providing by the processor said assembled personalized advertisement in a format for delivery over said network to said intended audience for viewing.

9. The method of claim 8 wherein said advertisement template and plurality of message segments are created as part of an advertisement campaign.

10. A computer implemented method for dynamically constructing a non-interactive personalized advertisement for viewing by an intended audience;

said method comprising;

obtaining by a processor user profile data from a profile database for said intended audience;

creating by the processor a plurality of media segments, including video segments and audio segments;

selecting from an interface an advertisement template, said advertisement template defining a framework for constructing said personalized advertisement, and including a plurality of media segment slots constituting said personalized advertisement, said media segment slots including video segment slots and audio segment slots, wherein at least one video segment slot overlaps at least one audio segment slot;

applying by the processor a plurality if expert rules to said user profile data and said advertisement template in order to select from a plurality of media segments including video segments and audio segments in a database appropriate media segments for insertion into said plurality of media segment slots in said advertisement template, wherein several video segments are selectable for a same one of said video segment slots of said advertisement template;

assembling in real-time with delivery to said intended audience by the processor said personalized advertisement using said advertisement template and said selected media segments, without any interaction by said intended audience; and

providing said assembled personalized advertisement in a format for delivery to said intended audience over said network for viewing.