Interactive television advertising method

• US 8,006,265 B2
• Filed: 07/31/2007
• Issued: 08/23/2011
• Est. Priority Date: 05/31/2000
• Status: Active Grant

• Current Assignee: Your Choice Interactive, Inc.
• Original Assignee: Your Choice Interactive, Inc.
• Inventors: Barrios, Jackie Skipper, Redling, Peter M.
• Primary Examiner(s): NGUYEN BA, HOANG VU A
• Application Number:
  US11/831,433
• Publication Number:
  US 20070288976A1
• Time in Patent Office: 1,484 Days
• Field of Search: 725/40, 725/42, 725/43, 725/60, 705/14.4, 705/14.55, 705/14.67, 705/14.69, 705/14.7, 715/835, 715/846, 348/563, 348/564
• US Class Current: 725/42
• CPC Class Codes: G06F 16/94 Hypermedia Hyperlinking G06F40/134
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 3/04817 using icons graphical or visual programming using iconic symbols G06F8/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0215 Including financial accounts
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: H04H 20/38 Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
• CPC Class Codes: H04H 20/93 which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/65 for using the result on users' side
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 1/00424 using a list of graphical elements, e.g. icons or icon bar
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/434 : Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream demultiplexing of data packets for data networks, e.g. RTP/UDP H04L65/00
• CPC Class Codes: H04N 21/4532 : involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4622 : Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4722 : for requesting additional data associated with the content
• CPC Class Codes: H04N 21/478 : Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 : Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 21/8583 : by creating hot-spots
• CPC Class Codes: H04N 21/8586 : by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 5/445 : for displaying additional information H04N5/50 takes precedence

Abstract

A method of providing advertising from a central database server connected to a global computer network to distributed sites via interactive television. A representative icon is presented to a subscriber on a television screen indicating an advertisement. When a the icon is selected, an advertisement information detail is retrieved from storage in a local memory, or from the central database server and presented to the subscriber on the television screen.

Claims

1. A method of using a communications device that is disposed at a user location of a user and communicatively coupled to the Internet and to a television having a television display for displaying television programming, comprising:

receiving a plurality of advertising icons via the Internet and wherein each of the plurality of advertising icons is representative of a company or product;

receiving one or more advertisements and wherein at least some of the received advertisements are associated with at least one of the plurality of advertising icons;

displaying the plurality of advertising icons overlaying television programming displayed on the television display and wherein the displayed advertising icon is not integrated with an electronic program guide;

receiving a user input indicating that a displayed advertising icon has been selected; and

in response to receiving the user input, displaying an advertisement associated with the selected advertising icon on the television display.

2. The method of claim 1, wherein displaying the advertisement comprises resizing the television programming displayed on the television display and displaying the advertisement in a distinct frame on the television display.

3. The method of claim 1, wherein the advertisement displayed is targeted based on location information of the user.

4. The method of claim 1, wherein displaying the advertisement comprises displaying the advertisement in place of the television programming being displayed.

5. The method of claim 1, further comprising in response to receiving the user input, transmitting a request via the Internet for one or more advertisements.

6. The method of claim 1, further comprising in response to receiving the user input, retrieving the associated advertisement from a local memory.

7. The method of claim 1, wherein displaying the plurality of advertising icons comprises superimposing each of the advertising icons as a semi-transparent icon over the television programming.

8. The method of claim 7, wherein displaying the plurality of advertising icons further comprises sequentially displaying the advertising icons so that only one advertising icon is visible at any given time.

9. The method of claim 1, further comprising initiating a financial incentive to the user for viewing an advertisement.

10. The method of claim 9, wherein the financial incentive comprises a reduction in a price for an item of commerce for which the user agreed to pay prior to viewing the advertisement;

and

wherein the item of commerce is not advertised in the advertisement.

11. The method of claim 1, wherein the television programming and the one or more advertisements are communicated to the user location via a same communication medium.

12. The method of claim 1, wherein the television programming and the one or more advertisements are communicated to the user location via different communication mediums.

13. The method of claim 1, wherein displaying the plurality of advertising icons comprises sequentially displaying the advertising icons so that only one advertising icon is visible at any given time.

14. A method of providing advertisements using a plurality of communications devices disposed at a plurality of user locations and wherein the communications devices are communicatively coupled to a television, comprising:

transmitting a plurality of advertising icons to each of the plurality of communications devices and wherein each of the plurality of advertising icons is representative of a company or product;

transmitting one or more advertisements to each of the plurality of communications devices and wherein each advertising icon has an associated advertisement;

wherein the advertising icons are configured to be displayed overlaying television programming on a display of the television and not integrated with an electronic program guide; and

wherein each of the communications devices is configured to receive a user input indicating that a displayed advertising icon has been selected and, in response, to display the associated advertisement on the display of the television.

15. The method of claim 14, wherein at least some of the one or more advertisements are configured to be displayed in place of the television programming being displayed.

16. The method of claim 14, further comprising receiving a request for one or more advertisements from a communications device.

17. The method of claim 16, wherein said transmitting one or more advertisements is performed in response to receiving said request.

18. The method of claim 16, wherein said request is transmitted from the communications device in response to a user input indicating that a displayed advertising icon has been selected.

19. The method of claim 14, wherein said transmitting one or more advertisements is not in response to receiving requests from the plurality of communications devices.

20. The method of claim 14, wherein the plurality of advertising icons are configured to be superimposed as a semi-transparent icon over the television programming.

21. The method of claim 20, wherein the advertising icons are configured to be displayed sequentially so that only one advertising icon is visible at any given time.

22. The method of claim 14, wherein the television programming and the one or more advertisements are communicated to at least some of the user locations via a same communication medium.

23. The method of claim 14, wherein the television programming and the one or more advertisements are communicated to at least some of the user locations via different communication mediums.

24. The method of claim 14, wherein at least some of the one or more advertisements are targeted based on user information.

25. The method of claim 14, wherein the advertising icons are configured to be displayed sequentially so that only one advertising icon is visible at any given time.

26. The method of claim 14, wherein at least some of the one or more advertisements are targeted based on location information of a user.

27. The method of claim 14, further comprising initiating a financial incentive to a user for viewing an advertisement.

28. The method of claim 27, wherein the financial incentive comprises a reduction in a price for an item of commerce for which the user agreed to pay prior to viewing the advertisement;

and

wherein the item of commerce is not advertised in the advertisement.

29. The method of claim 14, wherein said transmitting one or more advertisements is performed intermittently and not in response to requests from the plurality of communications devices.

30. A method of using a communications device that is disposed at a user location and communicatively coupled to a television, comprising:

receiving a plurality of advertising icons and wherein each of the plurality of advertising icons is representative of a company or product;

receiving one or more advertisements and wherein each of the one or more advertisements is associated with at least one of the plurality of advertising icons;

displaying an advertising icon overlaying television programming on a display of the television and wherein the displayed advertising icon is not integrated with an electronic program guide;

receiving a user input indicating that the displayed advertising icon has been selected; and

in response to receiving said user input, displaying an advertisement associated with the selected advertising icon on the display of the television.

31. The method of claim 30, wherein displaying the advertisement comprises resizing the television programming displayed on the television display and displaying the advertisement in a distinct frame on the television display.

32. The method of claim 30, wherein the advertisement displayed is targeted based on location information of a user.

33. The method of claim 30, wherein displaying the advertisement comprises displaying the advertisement in place of the television programming being displayed.

34. The method of claim 30, further comprising in response to receiving the user input, transmitting a request for one or more advertisements.

35. The method of claim 30, further comprising in response to receiving the user input, retrieving the associated advertisement from a local memory.

36. The method of claim 30, wherein displaying the plurality of advertising icons comprises superimposing each of the advertising icons as a semi-transparent icon over the television programming.

37. The method of claim 36, wherein displaying the plurality of advertising icons further comprises sequentially displaying the advertising icons so that only one advertising icon is visible at any given time.

38. The method of claim 30, further comprising initiating a financial incentive to the user for viewing an advertisement.

39. The method of claim 38, wherein the financial incentive comprises a reduction in a price for an item of commerce for which the user agreed to pay prior to viewing the advertisement;

and

wherein the item of commerce is not advertised in the advertisement.

40. The method of claim 30, wherein the television programming and the one or more advertisements are communicated to the user location via a same communication medium.

41. The method of claim 30, wherein the television programming and the one or more advertisements are communicated to the user location via different communication mediums.

42. The method of claim 30, wherein displaying the plurality of advertising icons comprises sequentially displaying the advertising icons so that only one advertising icon is visible at any given time.

43. A communication device configured to be communicatively coupled to a television at a user location of a user, comprising:

a user input device operable to receive a user input;

a memory;

a first port configured to communicate;

a processor in communication with said memory and said first port and configured to receive communications from said user input device; and

wherein said processor is configured to;

receive an advertising icon and an associated advertisement via said first port and wherein the advertising icon is representative of a company or product;

store said advertising icon in said memory;

display the advertising icon overlaying television programming on a display of the television and wherein the displayed advertising icon is not integrated with an electronic program guide;

receive via the user input device a user selection of the displayed advertising icon, and

in response to the user selection, display the advertisement associated with the selected advertising icon on the display of the television.

44. The device of claim 43, wherein said first port is further configured to receive television programming.

45. The device of claim 43, further comprising a second port in communication with said processor and configured to receive television programming.

46. The device of claim 43, wherein said first port comprises a cable modem.

47. The device of claim 43, wherein the associated advertisement is targeted based on information of the user.

48. The device of claim 43, wherein the associated advertisement is targeted based on location information of the user.

49. The device of claim 43, wherein in response to said user selection, said processor is configured to transmit a request for the associated advertisement via said first port.

50. The device of claim 43, wherein said processor is configured to display the television programming on the television display in a first frame and to display the associated advertisement in a second frame.

51. The device of claim 43, wherein said processor is configured to sequentially display a plurality of different advertising icons so that only one advertising icon is visible at any given time.

52. The device of claim 43, wherein the associated advertisement is received without transmission of a request for an advertisement.

53. The device of claim 43, further comprising initiating a financial incentive to the user for viewing an advertisement.

54. The device of claim 53, wherein the financial incentive comprises a reduction in a price for an item of commerce for which the user agreed to pay prior to viewing the advertisement;

and

wherein the item of commerce is not advertised in the advertisement.