Method of developing the activity of an on-line game site
First Claim
1. A method of developing the activity of an on-line game site, the site comprising a question engine coupled with a plurality of terminals including display screens accessible by respective players, for sending questions to the players and for receiving answers from the players, the site allocating or not allocating prizes to the players as a function of the answers received, the activity of the site being measured by a traffic index representative of the number of players who have played the game over a given time interval, the method comprising, in an advertising stage, the steps of:
- a) sending to the players, by the question engine, and displaying on the terminal screens, questions together with paid-for, at a given rate, advertising insertions;
b) evaluating receipts associated with the paid-for advertising insertions;
c) awarding the players prizes from an endowment, over a given period of time, the endowment being a function of the level of the receipts; and
d) increasing the endowment, correspondingly, based on an increase in the level of receipts, when an increase in the traffic index is detected.
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Accused Products
Abstract
An on-line game site involves a question engine coupled with a plurality of terminals controlled by respective players, for (i) sending predefined questions to the players, receiving answers to the questions from the players, and awarding prizes to the players over a given period of time as a function of the answers received, an activity measured by a traffic index representative of the number of players that have played the game over a given time interval, (ii) displaying, together with the questions sent to the players, paid-for advertising insertions, established on the base of a given rate, (iii) evaluating the receipts associated with the paid-for advertising insertions, (iv) establishing an endowment for the prizes to be awarded players over a given period of time, the endowment being a function of the level of the receipts, and (v) repeatedly increasing the endowment corresponding to an increase in the receipts resulting from an increase in the traffic index.
7 Citations
20 Claims
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1. A method of developing the activity of an on-line game site, the site comprising a question engine coupled with a plurality of terminals including display screens accessible by respective players, for sending questions to the players and for receiving answers from the players, the site allocating or not allocating prizes to the players as a function of the answers received, the activity of the site being measured by a traffic index representative of the number of players who have played the game over a given time interval, the method comprising, in an advertising stage, the steps of:
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a) sending to the players, by the question engine, and displaying on the terminal screens, questions together with paid-for, at a given rate, advertising insertions; b) evaluating receipts associated with the paid-for advertising insertions; c) awarding the players prizes from an endowment, over a given period of time, the endowment being a function of the level of the receipts; and d) increasing the endowment, correspondingly, based on an increase in the level of receipts, when an increase in the traffic index is detected. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification