Architecture for mobile advertising with location
First Claim
1. A method for mobile device advertising, comprising:
- executing a plurality of location fix technologies comprising at least one lower cost location fix technology and at least one higher cost location fix technology to determine a plurality of location fixes for a mobile device, the at least one lower cost location fix technology executed more frequently than the at least one higher cost location fix technology, and the plurality of location fixes comprising a plurality of less accurate location fixes based on the at least one lower cost location fix technology and at least one more accurate location fix based on the at least one higher cost location fix technology;
storing the plurality of location fixes in the mobile device and a corresponding time of generation for each of the plurality of less accurate location fixes, wherein the plurality of less accurate location fixes are generated at different times; and
sending at least one of the plurality of location fixes to an advertisement provider.
6 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods are provided for mobile device advertising. The system includes a mobile device, a content provider, and an advertisement provider. A plurality of location fix technologies is executed to determine a plurality of location fixes for the mobile device, and the plurality of location fixes is stored in the mobile device. A location request is received for the mobile device, the plurality of stored location fixes is retrieved from the mobile device, and the plurality of stored location fixes is sent to the content provider. The content provider receives the plurality of location fixes for the mobile device from the mobile device, forwards the plurality of location fixes to the advertisement provider, and transmits content to the mobile device. The advertisement provider selects an advertisement based on location fixes, and transmits the advertisement to the mobile device.
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Citations
28 Claims
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1. A method for mobile device advertising, comprising:
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executing a plurality of location fix technologies comprising at least one lower cost location fix technology and at least one higher cost location fix technology to determine a plurality of location fixes for a mobile device, the at least one lower cost location fix technology executed more frequently than the at least one higher cost location fix technology, and the plurality of location fixes comprising a plurality of less accurate location fixes based on the at least one lower cost location fix technology and at least one more accurate location fix based on the at least one higher cost location fix technology; storing the plurality of location fixes in the mobile device and a corresponding time of generation for each of the plurality of less accurate location fixes, wherein the plurality of less accurate location fixes are generated at different times; and sending at least one of the plurality of location fixes to an advertisement provider. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for mobile device advertising, comprising:
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storing a plurality of less accurate location fixes along with the corresponding times of generation as first location fixes of a plurality of location fixes for a mobile device based on a first of a plurality of location fix technologies on the mobile device, the first of the plurality of location fix technologies is a lower cost location fix technology and the plurality of less accurate location fixes are generated at different times; storing a second more accurate location fix of the plurality of location fixes for the mobile device based on a second of the plurality of location fix technologies on the mobile device less frequently than the first of the plurality of location fixes, the second of the plurality of location fix technologies is a higher cost location fix technology; receiving a location request for a mobile device; retrieving at least one of the plurality of location fixes from the mobile device; and sending, by the mobile device, the at least one of the plurality of location fixes to an advertisement provider. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A mobile device advertising system, comprising:
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a mobile device to store a plurality of location fixes based on a plurality of location fix technologies, the plurality of location fixes comprising a plurality of less accurate location fixes based on at least one lower cost location fix technology, and at least one more accurate location fix based on at least one higher cost location fix technology, the mobile device to store the less accurate location fix more frequently than the more accurate location fix, wherein the mobile device stores the corresponding times of generation of the plurality of less accurate location fixes, and wherein the plurality of less accurate location fixes comprise a plurality of cell tower location fixes generated at different times; a content provider to receive at least one of a plurality of location fixes, to forward the at least one of the plurality of location fixes to an advertisement provider, and to transmit content to the mobile device; and the advertisement provider to select an advertisement based on the at least one of the plurality of location fixes, and to transmit the advertisement to the mobile device. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24)
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25. A method for obtaining and storing a plurality of location fixes on a mobile device, comprising:
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executing a lower cost location fix technology of a plurality of location fix technologies to determine a plurality of less accurate location fixes of a plurality of location fixes for a mobile device; executing a higher cost location fix technology of the plurality of location fix technologies to determine a more accurate location fix of the plurality of location fixes for the mobile device less frequently than executing the lower cost location fix technology; storing the lower cost location fix technology, the plurality of less accurate location fixes, and corresponding times of generation for each of the less accurate location fixes in a table in a memory of the mobile device, wherein the plurality of less accurate location fixes are generated at different times; and storing the higher cost location fix technology, the more accurate location fix, and a corresponding time of generation for the more accurate location fix in the table in the memory of the mobile device. - View Dependent Claims (26, 27, 28)
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Specification