Business finder for locating local businesses to contact
First Claim
1. A computer-implemented method for identifying businesses to solicit for purchase of online advertising from an advertising system, the method comprising:
- transmitting a digital map for display on a client device of a user, the digital map displaying a first area;
receiving at a computer an indication of a user input on the client device to move the area displayed in the digital map from the first area to a second area;
generating a list of businesses located in a geographic region associated with the second area of the digital map;
determining, for each business included in the list, whether the business is eligible to receive a customized marketing collateral for soliciting the business to advertise online with the advertising system, the customized marketing collateral including one or more images of the business and associated business data; and
transmitting the list of businesses to the client device of the user, each business being presented on the digital map by a corresponding marker at a location on the digital map corresponding to an address of the business, and wherein the marker indicates the business'"'"' eligibility to receive the marketing collateral.
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Accused Products
Abstract
Marketing techniques are disclosed that allow companies to efficiently identify target businesses to solicit for purchase of advertising products. One embodiment includes a map-based interface for selecting a neighborhood and locating any businesses known to a company selling advertising products in that area, with the intent of allowing a company representative to select a set of those businesses to contact regarding the company'"'"'s advertising products. The map displays business listings as markers on the map, with color-coding used to indicate listings the representative has already contacted, and listings that some other representative has contacted.
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Citations
25 Claims
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1. A computer-implemented method for identifying businesses to solicit for purchase of online advertising from an advertising system, the method comprising:
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transmitting a digital map for display on a client device of a user, the digital map displaying a first area; receiving at a computer an indication of a user input on the client device to move the area displayed in the digital map from the first area to a second area; generating a list of businesses located in a geographic region associated with the second area of the digital map; determining, for each business included in the list, whether the business is eligible to receive a customized marketing collateral for soliciting the business to advertise online with the advertising system, the customized marketing collateral including one or more images of the business and associated business data; and transmitting the list of businesses to the client device of the user, each business being presented on the digital map by a corresponding marker at a location on the digital map corresponding to an address of the business, and wherein the marker indicates the business'"'"' eligibility to receive the marketing collateral. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer-implemented method for identifying businesses on a digital map to solicit for purchase of online advertising from an advertising system, the method comprising:
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transmitting the digital map for display on a client device of a user, the digital map displaying a first area and wherein the digital map is a satellite image or animated image or a hybrid of the satellite image and the animated image; receiving at a computer an indication of a user input on the client device moving a centered crosshair displayed on the digital map from the first area to a second area; generating a list of businesses located in a geographic region associated with the second area of the digital map and wherein the businesses in the list are located in the geographic region within a boundary defined by the centered crosshair; determining, for each business included in the list, whether the business is eligible to receive a customized marketing collateral for soliciting the businesses to advertise online with the advertising system, the customized marketing collateral including one or more images of the business and associated business data; and transmitting the list of businesses to the client device of the user, wherein each business is presented on the digital map by a corresponding color-coded marker at a location on the digital map corresponding to an address of the business, and wherein the marker indicates the business'"'"' eligibility to receive customized marketing collateral, and wherein the list of businesses comprise details for each business.
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14. A computer program product, comprising a non-transitory computer readable-storage medium storing computer executable instructions for controlling a processor to perform the operations of:
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transmitting a digital map for display on a client device of a user, the digital map displaying a first area; receiving an indication of a user input on the client device to move the area displayed in the digital map from the first area to a second area; generating a list of businesses located in a geographic region associated with the second area of the digital map; determining, for each business included in the list, whether the business is eligible to receive a customized marketing collateral for soliciting the businesses to advertise online with the advertising system, the customized marketing collateral including one or more images of the business and associated business data; and transmitting the list of businesses to the client device of the user, each business being presented on the digital map by a corresponding marker at a location on the digital map corresponding to an address of the business, and wherein the marker indicates the business'"'"' eligibility to receive the marketing collateral. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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Specification