Packetized advertising utilizing information indicia
First Claim
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1. A method comprising:
- creating an information indicia within a particular environment containing a plurality of differing displays sponsored by different vendors each relating to a separate product or service provided by said different vendors, said environment comprising either a physically contiguous location in which said plurality of displays exist simultaneously or a media generator in which said displays are generated sequentially over time;
creating a master database storing information relating to a series of products and services that are referenced by differing sets of displays appearing in a plurality of differing environments including said particular environment;
capturing said information indicia with a computer peripheral device or a mobile communication device, said capturing device having a display and containing an application program operative to utilize said captured information indicia to communicate with said master database to retrieve stored information related to a set of products or services depicted or described in said plurality of displays existing in said particular environment; and
generating information related to said set of products and services referenced by said plurality of displays in said particular environment on said capturing device display.
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Abstract
A method and system for packetized advertising carried out with machine readable and decodable information indicia, where the packetized advertisements are formed by associating any combination of a plurality of products and services with the information indicia. In response to a device capturing an image of the information indicia a universal resource locator (URL) is generated. The URL generates a webpage with a series of URL that correspond to the plurality of products and services that are associated with the captured information indicia.
74 Citations
33 Claims
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1. A method comprising:
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creating an information indicia within a particular environment containing a plurality of differing displays sponsored by different vendors each relating to a separate product or service provided by said different vendors, said environment comprising either a physically contiguous location in which said plurality of displays exist simultaneously or a media generator in which said displays are generated sequentially over time; creating a master database storing information relating to a series of products and services that are referenced by differing sets of displays appearing in a plurality of differing environments including said particular environment; capturing said information indicia with a computer peripheral device or a mobile communication device, said capturing device having a display and containing an application program operative to utilize said captured information indicia to communicate with said master database to retrieve stored information related to a set of products or services depicted or described in said plurality of displays existing in said particular environment; and generating information related to said set of products and services referenced by said plurality of displays in said particular environment on said capturing device display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system comprising:
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one or more information indicia replicated within a particular environment containing a plurality of differing displays sponsored by different vendors each relating to a separate product or service provided by said different vendors, said environment comprising either a physically contiguous location in which the plurality of displays exist simultaneously or a media generator in which the displays are generated sequentially over time; a master database on a computer server storing information relating to a series of products and services that are referenced by differing sets of displays appearing in a plurality of differing environments including said particular environment; and one or more computer peripheral or mobile communication devices configured for capturing said information indicia, said computer or communication peripheral having a screen display and containing an application program operative to utilize said captured information indicia to communicate with said master database to retrieve stored information related to a set of products or services depicted or described in said plurality of displays existing in said particular environment for display on said screen. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A machine-readable medium storing thereon one or more instructions, which when implemented cause a processor to implement a method for packetized advertising, the method comprising:
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creating an information indicia within a particular environment containing a plurality of differing displays sponsored by different vendors each relating to a separate product or service provided by said different vendors, said environment comprising either a physically contiguous location in which said plurality of displays exist simultaneously or a media generator in which said displays are generated sequentially over time; creating a master database storing information relating to a series of products and services that are referenced by differing sets of displays appearing in a plurality of differing environments including said particular environment; capturing said information indicia with a computer peripheral device or a mobile communication device, said capturing device having a display and containing an application program operative to utilize said captured information indicia to communicate with said master database to retrieve stored information related to a set of products or services depicted or described in said plurality of displays existing in said particular environment; and generating information related to said set of products and services referenced by said plurality of displays in said particular environment on said capturing device display. - View Dependent Claims (28, 29, 30, 31, 32, 33)
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Specification