Methods and apparatus for integrating social network metrics and reputation data

• US 8,010,619 B1
• Filed: 04/07/2005
• Issued: 08/30/2011
• Est. Priority Date: 04/07/2004
• Status: Expired due to Fees

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Inventors: Pincus, Mark, Lawler, Brian, Loh, Elliot, Martino, Paul J.
• Primary Examiner(s): Hwang; Joon H
• Assistant Examiner(s): Mesa; Joel
• Application Number:
  US11/102,573
• Time in Patent Office: 2,336 Days
• Field of Search: 709/206, 709/204, 709/217, 709/224, 709/200, 705/319
• US Class Current: 709/217
• CPC Class Codes: G06F 15/16 Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs coordinating program control therefor G06F9/52; in regulating and control system G05B
• CPC Class Codes: H04L 51/212 using filtering or selective blocking
• CPC Class Codes: H04L 51/52 for supporting social networking services

Abstract

A method for a computer system includes determining a first social distance for a first user with respect to a second user, determining a second social distance for a third user with respect to the second user, determining a first qualitative rating associated with the first user, determining a second qualitative rating associated with the second user, determining a first trust-metric for the first user in response to the first social distance and the first qualitative rating, determining a second trust-metric for the third user in response to the second social distance and the second qualitative rating, and prioritizing a first listing from the first user over a second listing from the third user for the second user, in response to the first trust-metric and the second trust-metric.

Claims

1. A method for a computer system comprises:

determining a first social distance for a first user with respect to a second user;

determining a second social distance for a third user with respect to the second user, wherein the first and second social distances are calculated in response to the first and third users logging into a social network including the first user, the second user, and the third user;

determining a first qualitative rating associated with the first user, the first qualitative rating based on a first reliability factor related to the first user, wherein the first reliability factor is derived from input by a first rater independent of the second user;

determining a second qualitative rating associated with the third user, the second qualitative rating based on a second reliability factor related to the third user, wherein the second reliability factor is derived from input by a second rater independent of the second user;

determining a first trust-metric for the first user based on the first social distance and the first qualitative rating;

determining a second trust-metric for the third user based on the second social distance and the second qualitative rating;

prioritizing a first listing from the first user over a second listing from the third user for the second user based on the first trust-metric and the second trust-metric; and

evaluating the first social distance in order to determine a fee to be assessed to the first user for providing the first listing for the second user, wherein the fee assessment is triggered if the first social distance is higher than a designated threshold social distance between the first user and the second user.

2. The method of claim 1 wherein determining the first social distance for the first user with respect to the second user is performed by the computer system;

and

determining the first qualitative rating associated with the first user comprises receiving the first qualitative rating from an external computer server.

3. The method of claim 2 wherein the first qualitative rating comprises a rating selected from a group of ratings consisting of:

a seller rating, a star rating, a forum reputation, a reviewer rating.

4. The method of claim 1 wherein the first listing is selected from a group of listings consisting of:

an advertisement for a good, an advertisement for a service, a job listing, an auction listing, a recommendation, a rating.

5. The method of claim 1 wherein the first user is selected from users consisting of:

an individual, a group of individuals, a company, a tribe.

6. The method of claim of claim 1 wherein the first social distance is related to the second social distance, and the first qualitative rating is related to the second qualitative rating in a manner selected from a group consisting of:

lesser than, greater than;

lesser than, lesser than;

greater than, greater than.

7. The method of claim 1 further comprising:

determining a first rater social distance from the first rater to the first user; and

determining a second rater social distance from the second rater to the third user,

wherein the first trust-metric for the first user integrates the first rater social distance and the second trust-metric for the third user integrates the second rater social distance.

8. A non-transitory medium for a computer system including a processor and a memory comprising:

code directing the processor to determine a first social network metric for a first user with respect to a second user in response to the plurality of social relationships;

code directing the processor to determine a second social network metric for a third user with respect to the second user in response to the plurality of social relationships, wherein the first social network metric and the second social network metric are different;

code directing the processor to determine a first qualitative rating associated with the first user, the first qualitative rating based on a first reliability factor related to the first user, wherein the first reliability factor is derived from input by a first rater independent of the second user;

code directing the processor to determine a first social distance to the first user from the second user;

code directing the processor to determine a second social distance to the third user from the second user, wherein the first and second social distances are calculated in response to the first and third users logging into a social network including the first user, the second user, and the third user;

code directing the processor to determine a second qualitative rating associated with the third user, the second qualitative rating based on a second reliability factor related to the third user, wherein the second reliability factor is derived from input by a second rater independent of the second user;

code directing the processor to determine a first combined metric for the first user based on the first social network metric and the first qualitative rating;

code directing the processor to determine a second combined metric for the third user based on the second social network metric and the second qualitative rating;

code directing the processor to prioritize a first listing from the first user over a second listing from the third user based on the first combined metric and based on the second combined metric; and

code evaluating the first social distance in order to determine whether a fee should to be assessed to the first user for providing the first listing for the second user, wherein the fee assessment is triggered if the first social distance is higher than a designated threshold social distance between the first user and the second user.

9. The medium of claim 8, wherein the processor generates the first combined metric and the second combined metric to the second user.

10. The medium of claim 8 wherein the code directing the processor to prioritize the first listing from the first user over the second listing from the third user comprises:

code directing the processor to include the first listing with a first logical grouping and to include the second listing with a second logical grouping, in response to the first combined metric and in response to the second combined metric;

code directing the processor to receive a first selection of the first logical grouping from the second user;

code directing the processor to provide the first listing to the second user in response to the first selection;

code directing the processor to receive a second selection of the second logical grouping from the second user;

code directing the processor to provide the second listing to the second user in response to the second selection.

11. The medium of claim 8 wherein the first social distance is related to the second social distance, and the first rating is related to the second rating in a manner selected from a group consisting of:

lesser than, greater than;

lesser than, lesser than;

greater than, greater than.

12. The medium of claim 8 wherein the first rating associated with the first user comprises a rating selected from a group of ratings consisting of:

a seller rating, a buyer rating, a star rating, a forum reputation, a reviewer rating, a responsiveness rating, a quality rating, a customer service rating, a satisfaction rating, a buy-again rating.

13. The medium of claim 12 wherein the first listing is selected from a group of listings consisting of:

an advertisement for a good, an advertisement for a service, a job listing, an auction listing, a service recommendation, a product rating.

14. The medium of claim 8 further comprising:

code directing the processor to determine a first rater social distance from the first rater to the first user; and

code directing the processor to determine a second rater social distance from the second rater to the third user,

wherein the first combined metric for the first user integrates the first rater social distance and the second combined metric for the third user integrates the second rater social distance.

15. A computer system comprises:

a memory including a plurality of social relationships; and

a processor coupled to the memory, wherein the processor determines a first social network metric for a first user with respect to a second user in response to the plurality of social relationships, wherein the processor determines a second social network metric for a third user with respect to the second user in response to the plurality of social relationships, wherein the processor determines a first qualitative rating associated with the first user, the first qualitative rating based on a first reliability factor related to the first user, wherein the first reliability factor is derived from input by a first rater independent of the second user, wherein the processor determines a second qualitative rating associated with the third user, the second qualitative rating based on a second reliability factor related to the third user, wherein the second reliability factor is derived from input by a second rater independent of the second user, wherein the processor prioritizes a first listing from the first user over a second listing from the third user based on the first social network metric, the second social network metric, the first qualitative rating and the second qualitative rating, wherein the first social network metric comprises a first social distance of the first user with respect to the second user, and wherein the second social network metric comprises a second social distance of the third user with respect to the second user, wherein the first and second social distances are calculated in response to the first and third users logging into a social network including the first user, the second user, and the third user, wherein the first social distance is evaluated in order to determine a fee to be assessed to the first user for providing the first listing for the second user, wherein the fee assessment is triggered if the first social distance is higher than a designated threshold social distance between the first user and the second user.

16. The computer system of claim 15

wherein the processor automatically provides the first listing to the second user;

and

wherein the processor provides the second listing to the second user, in response to a request by the second user.

17. The computer system of claim 15 wherein the first rating associated with the first user comprises a rating selected from a group of ratings consisting of:

a seller rating, a buyer rating, a star rating, a forum reputation, a reviewer rating, a responsiveness rating, a quality rating, a customer service rating, a satisfaction rating, a buy-again rating.

18. The computer system of claim 17 wherein the first listing is selected from a group of listings consisting of:

an advertisement for a good, an advertisement for a service, a job listing, an auction listing, a service recommendation, a product rating.