×

Method for optimizing net present value of a cross-selling marketing campaign

  • US 8,015,045 B2
  • Filed: 03/03/2009
  • Issued: 09/06/2011
  • Est. Priority Date: 08/06/1999
  • Status: Active Grant
First Claim
Patent Images

1. A computer-implemented method comprising:

  • accessing a plurality of computer-readable instructions; and

    executing the instructions on a computer system comprising computer hardware including at least one computer processor, wherein execution of the instructions by the computer processor causes the computer system to perform a plurality of operations comprising;

    selecting from a plurality of customers a statistically significant sample of customers;

    calculating a plurality of behavioral probabilities that each represent a probability that a specific customer will respond to a specific decision option;

    calculating a plurality of profitabilities that each represent a profitability resulting from a specific customer responding to the specific decision option;

    storing data that define a plurality of customer constraints in computer storage, wherein the customer constraints are selected from a group consisting of;

    an eligibility condition constraint, a peer group logic constraint, and a maximum number of offers constraint;

    storing data that define a plurality of economic, business, or consumer constraints in computer storage, wherein each constraint is reflective of an economic goal of a business to consumer decisioning strategy, thus formulating a linear optimization problem with a plurality of variables;

    reducing the linear optimization problem to a non-linear problem with a feasible number of dimensions, wherein the non-linear problem is mathematically equivalent to the linear optimization problem; and

    selecting a business to consumer decisioning strategy with desired expected utility and that satisfies the constraints at least in part by iteratively solving the non-linear problem on the sample of customers within a pre-defined tolerance, wherein the non-linear problem takes into account at least some of the behavioral probabilities and at least some of the profitabilities and the strategy defines which customers receive which decision options.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×