System and method of providing advertisements to cellular devices
First Claim
1. A method of advertising, the method comprising:
- monitoring transmission data of a cellular tower located along a roadway of a route;
receiving a user selection of one or more points of interest along the roadway in addition to an end destination;
recording an identification and a time and date stamp associated with a cellular device each time the cellular device moves into a cellular coverage region of the cellular tower as the cellular device travels along the roadway;
determining one or more types of media files that are supported by the cellular device;
monitoring the movement of the cellular device along the roadway by determining an approximate location of the cellular device based on a cellular coverage region associated with a most recent recorded date and time stamp of the cellular device;
transmitting one or more advertisements related to a particular point of interest of the user selection of one or more points of interest when the cellular device is within a predetermined range of a roadway exit for the particular point of interest, the one or more advertisements transmitted in a format of the one or more types of media files that have been determined to be supported by the cellular device; and
generating one or more billing reports associating an advertising cost with the one or more advertisements, wherein the advertising cost associated with the one or more advertisements is determined based on a distance between the cellular device and the roadway exit.
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Accused Products
Abstract
A method of advertising is disclosed and includes monitoring transmission data of one or more cellular towers located along a freeway and recording an identification and a time and date stamp for one or more cellular devices that establish communication via the one or more cellular towers as the at least one cellular device travels within a user vehicle along the freeway. Further, the method includes determining one or more types of media files that are supported by the cellular device and monitoring the movement of the one or more cellular devices along the freeway. The method also includes transmitting one or more advertisements to the at least one cellular device when the cellular device is within a predetermined range of a freeway exit. The one or more advertisement is transmitted in a format of the one or more types of media files supported by the cellular device.
160 Citations
22 Claims
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1. A method of advertising, the method comprising:
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monitoring transmission data of a cellular tower located along a roadway of a route; receiving a user selection of one or more points of interest along the roadway in addition to an end destination; recording an identification and a time and date stamp associated with a cellular device each time the cellular device moves into a cellular coverage region of the cellular tower as the cellular device travels along the roadway; determining one or more types of media files that are supported by the cellular device; monitoring the movement of the cellular device along the roadway by determining an approximate location of the cellular device based on a cellular coverage region associated with a most recent recorded date and time stamp of the cellular device; transmitting one or more advertisements related to a particular point of interest of the user selection of one or more points of interest when the cellular device is within a predetermined range of a roadway exit for the particular point of interest, the one or more advertisements transmitted in a format of the one or more types of media files that have been determined to be supported by the cellular device; and generating one or more billing reports associating an advertising cost with the one or more advertisements, wherein the advertising cost associated with the one or more advertisements is determined based on a distance between the cellular device and the roadway exit. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method of transmitting information to a cellular device, the method comprising:
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receiving and storing user route planning information that includes a route; receiving and storing a user selection of one or more points of interest along the route in addition to an end destination; receiving and storing a user cellular telephone number associated with the cellular device; receiving and storing one or more types of media files that are supported by the cellular device; monitoring a cellular device communication with one or more cellular towers along the route; recording a time and date stamp each time the cellular device moves into a cellular coverage region of a particular cellular tower of the one or more the cellular towers; determining an approximate location of the cellular device based on the cellular coverage region associated with a most recent time and date stamp associated with the cellular device; transmitting information to the cellular device about a particular point of interest from the user selection of one or more points of interest when the cellular device is in a predetermined range of the particular point of interest; and generating at least one billing report related to a cost of the information of at least one party associated with the particular point of interest, wherein the cost of the information is determined based on a distance between the cellular device and the particular point of interest and wherein the cost of the information is billed to a party associated with the particular point of interest. - View Dependent Claims (14, 15, 16)
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17. A system comprising:
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a database storing one or more media files associated with one or more advertisements, the database storing information specifying one or more types of media files supported by a cellular device; a server coupled to the database and having access to a cellular tower, the server comprising; a processor; a computer readable medium accessible to the processor; and a computer program embedded within the computer readable medium and executable by the processor, the computer program comprising; instructions to monitor transmission data of the cellular tower; instructions to record an identification and a time and date stamp associated with the cellular device each time the cellular device moves into a cellular coverage region of the cellular tower as the cellular device travels; instructions to determine one or more types of media files that are supported by the cellular device; instructions to monitor movement of the cellular device by determining an approximate location of the cellular device based on a cellular coverage region associated with a most recent recorded date and time stamp of the cellular device; instructions to transmit an advertisement related to a user selected point of interest to the cellular device when the cellular device is within a predetermined range of the user selected point of interest, the advertisement transmitted in a format of the one or more types of media files that have been determined to be supported by the cellular device; and instructions to generate a billing report associating an advertising cost with the advertisement, wherein the advertising cost associated with the advertisement is determined based on a distance between the cellular device and the point of interest. - View Dependent Claims (18, 19, 20, 21, 22)
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Specification