Portable audience measurement architectures and methods for portable audience measurement
First Claim
1. An audience measurement architecture comprising:
- a plurality of portable measurement devices, each of the portable measurement devices being structured to collect audience measurement data;
a first data collection server at a panelist site to collect audience measurement data from a first one of the plurality of portable measurement devices; and
a plurality of data collection servers respectively located at a plurality of locations to collect audience measurement data from any of the plurality of portable measurement devices, the first portable measurement device to automatically detect a second data collection server in the plurality of data collection servers and to transmit collected audience measurement data to the second data collection server via at least one of a WiFi connection or a Bluetooth connection when the first portable measurement device is located at the location of the second data collection server, a second portable measurement device of the plurality of portable measurement devices to automatically detect the second data collection server and to transmit collected audience measurement data to the second data collection server via at least one of a WiFi connection or a Bluetooth connection when the second portable measurement device is located at the location of the second data collection server.
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Abstract
Portable audience measurement architectures and methods for portable audience measurement are disclosed. A disclosed system contains a plurality of portable measurement devices configured to collect audience measurement data from media devices, a plurality of data collection servers configured to collect audience measurement data from the plurality of portable measurement devices, and a central data processing server. A portable measurement device establishes a communication link with a data collection server in a peer-to-peer manner and transfers the collected audience measurement data to the data collection server. Because the portable measurement device is not dedicated to a particular local data collection server, the portable measurement device periodically or a periodically broadcasts a message attempting to find a data collection server with which to establish a communication link.
130 Citations
21 Claims
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1. An audience measurement architecture comprising:
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a plurality of portable measurement devices, each of the portable measurement devices being structured to collect audience measurement data; a first data collection server at a panelist site to collect audience measurement data from a first one of the plurality of portable measurement devices; and a plurality of data collection servers respectively located at a plurality of locations to collect audience measurement data from any of the plurality of portable measurement devices, the first portable measurement device to automatically detect a second data collection server in the plurality of data collection servers and to transmit collected audience measurement data to the second data collection server via at least one of a WiFi connection or a Bluetooth connection when the first portable measurement device is located at the location of the second data collection server, a second portable measurement device of the plurality of portable measurement devices to automatically detect the second data collection server and to transmit collected audience measurement data to the second data collection server via at least one of a WiFi connection or a Bluetooth connection when the second portable measurement device is located at the location of the second data collection server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method of collecting audience measurement data comprising:
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gathering audience measurement data using a first portable audience measurement device at a household; transporting the portable audience measurement device to a second location different from and outside the household; detecting, with the portable audience measurement device, availability of a first data collection server to collect audience measurement data at the household; uploading the collected audience measurement data to the first data collection server; transporting the portable audience measurement device to a third location different than the household and different than the second location; detecting, with the portable audience measurement device, availability of a second data collection server to collect audience measurement data at the third location; and uploading the collected audience measurement data to the second data collection server via at least one of a WiFi connection or a Bluetooth connection. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21)
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Specification