Customizing and distributing advertisments to mobile devices on a communication network
First Claim
Patent Images
1. A computer-implemented method for advertising via a mobile device, comprising:
- receiving a communication request from the mobile device when a user of the mobile device communicates with a target device, wherein the mobile device includes a screen for displaying an ad;
during the user communication, determining visibility of the ad on the screen;
determining a target audience on the basis of information provided from the mobile device;
determining attributes of the target audience;
selecting the ad based on the visibility of the ad and the attributes of the target audience; and
during the user communication, initiating commands to cause the selected ad to be displayed on the screen of the mobile device.
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Abstract
A method, article and apparatus for advertising via a mobile device. A communication request is received from the mobile device that includes a screen for displaying an ad. One more ad selection criteria are then determined. Such criteria may include a visibility of the ad on the screen; a target audience determined on the basis of information provided from the mobile device; and attributes of the determined target audience. The ad selection is based on the visibility of the ad and the attributes of the target audience. Commands may then be initiated to cause the selected ad to be displayed on the screen of the mobile device.
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Citations
23 Claims
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1. A computer-implemented method for advertising via a mobile device, comprising:
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receiving a communication request from the mobile device when a user of the mobile device communicates with a target device, wherein the mobile device includes a screen for displaying an ad; during the user communication, determining visibility of the ad on the screen; determining a target audience on the basis of information provided from the mobile device; determining attributes of the target audience; selecting the ad based on the visibility of the ad and the attributes of the target audience; and during the user communication, initiating commands to cause the selected ad to be displayed on the screen of the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-readable storage medium containing a program which, when executed, performs an operation, comprising:
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receiving a communication request from the mobile device when a user of the mobile device communicates with a target device, wherein the mobile device includes a screen for displaying an ad; during the user communication, determining visibility of the ad on the screen; determining a target audience on the basis of information provided from the mobile device; determining attributes of the target audience; selecting the ad based on the visibility of the ad and the attributes of the target audience; and during the user communication, initiating commands to cause the selected ad to be displayed on the screen of the mobile device. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A system for advertising via a mobile device, comprising:
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a processor, a memory containing a program, which when executed by the processor is configured to; receiving a communication request from the mobile device when a user of the mobile device communicates with a target device, wherein the mobile device includes a screen for displaying an ad; during the user communication, determine visibility of the ad on the screen; determine a target audience on the basis of information provided from the mobile device; determine attributes of the target audience; select the ad based on the visibility of the ad and the attributes of the target audience; and during the user communication, initiate commands to cause the selected ad to be displayed on the screen of the mobile device. - View Dependent Claims (18, 19)
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20. A system for advertising, comprising:
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a telecommunications facility; and a mobile device, comprising; a screen for displaying ads; and control logic configured to; establish a network connection over which a user communicates with a target device, via the telecommunications facility; during the network connection; send a communications request to a communications center via the telecommunications facility, the request including information about a location of the mobile device, wherein the communications center is configured to programmatically select an ad based at least in part on the information included with the request; recognize commands from the communications center to display the ad selected by the communications center, the commands being sent by the communications center responsive to the communications request; and display the selected ad on the screen, in response to recognizing the command. - View Dependent Claims (21, 22, 23)
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Specification