Method and apparatus to provide pay-per-call advertising and billing
First Claim
Patent Images
1. A computer implemented method, comprising:
- generating, via a computing device, a first web page listing a plurality of merchant entries; and
providing, via the computing device, the first web page to a browser of a user, wherein when initially displayed in the browser, the first web page displays a first portion of a phone number and provides an option to display a second portion of the phone number that is initially partially displayed in the web page, the phone number corresponding to one merchant entry of the plurality of merchant entries, and the second portion of the phone number is not displayed in the first web page until the option is selected, the option prompting the user to select the option for a purpose of viewing the phone number in entirety;
wherein the second portion of the phone number is displayed on the first web page without refresh of the web browser after the option is selected by the user.
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Abstract
In one embodiment, the invention provides a method for pay-per-call advertising and billing. A method, comprises generating a web page listing a plurality of merchant entries; and providing a option to reveal a phone number of at least one merchant entry of the plurality of merchant entries.
226 Citations
20 Claims
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1. A computer implemented method, comprising:
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generating, via a computing device, a first web page listing a plurality of merchant entries; and providing, via the computing device, the first web page to a browser of a user, wherein when initially displayed in the browser, the first web page displays a first portion of a phone number and provides an option to display a second portion of the phone number that is initially partially displayed in the web page, the phone number corresponding to one merchant entry of the plurality of merchant entries, and the second portion of the phone number is not displayed in the first web page until the option is selected, the option prompting the user to select the option for a purpose of viewing the phone number in entirety; wherein the second portion of the phone number is displayed on the first web page without refresh of the web browser after the option is selected by the user. - View Dependent Claims (2, 3, 4, 5)
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6. A system, comprising:
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a database to store advertising data; and a computing device coupled to the database to; generate a web page listing a plurality of merchant entries; and provide the web page to a browser of a user, wherein when initially displayed in the browser, the web page displays a first portion of a phone number and provides an option to display a second portion of the phone number that is initially partially displayed in the web page, the phone number corresponding to one merchant entry of the plurality of merchant entries, and the second portion of the phone number is not displayed in the web page until the option is selected, the option prompting the user to select the option for a purpose of viewing the phone number in entirety; wherein the second portion of the phone number is displayed on the first web page without refresh of the web browser after the option is selected by the user. - View Dependent Claims (7, 8, 9, 10)
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11. A non-transitory tangible machine-readable medium, having stored thereon a sequence of instructions, which when executed by a computer, cause the computer to perform a method comprising:
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generating a web page listing a plurality of merchant entries; and providing the first web page to a browser of a user, wherein when initially displayed in the browser, the first web page displays a first portion of a phone number and provides an option to display a second portion of the phone number that is initially partially displayed in the web page, the phone number corresponding to one merchant entry of the plurality of merchant entries, and the second portion of the phone number is not displayed in the first web page until the option is selected, the option prompting the user to select the option for a purpose of viewing the phone number in entirety; wherein the second portion of the phone number is displayed on the first web page without refresh of the web browser after the option is selected by the user. - View Dependent Claims (12, 13, 14, 15)
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16. A system, comprising:
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a processor; a network interface coupled to the processor; and a tangible machine-readable medium having stored thereon a set of instructions which when executed by the processor cause the processor to perform a method comprising; generating a web page listing one merchant entry; and providing the web page to a browser of a user, wherein when initially displayed in the browser, the web page displays a first portion of a phone number and provides an option to display a second portion of the phone number that is initially partially displayed in the web page, the phone number corresponding to the merchant entry, and the second portion of the phone number is not displayed in the web page until the option is selected, the option prompting the user to select the option for a purpose of viewing the phone number in entirety; wherein the second portion of the phone number is displayed on the first web page without refresh of the web browser after the option is selected by the user. - View Dependent Claims (17, 18, 19, 20)
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Specification