Traffic estimation
First Claim
Patent Images
1. A method comprising:
- comparing, via one or more processors, a predictability of traffic for a first location and a predictability of traffic for a second location; and
generating, via the one or more processors, an advertising campaign for at least the first location,wherein generating the advertising campaign for the first location is based at least in part on the predictability of traffic for the first location.
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Abstract
Methods, systems, and articles of manufacture of the present invention may assist in planning, execution, and evaluation of advertising campaigns on the Internet. Particularly, methods, systems, and articles of manufacture of the present invention may help evaluate and/or predict traffic volume on the Internet. An exemplary method for predicting traffic may comprise receiving historical traffic data for a location, and computing a prediction of traffic volume for a particular time at the location using the historical traffic data and at least one prediction algorithm.
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Citations
18 Claims
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1. A method comprising:
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comparing, via one or more processors, a predictability of traffic for a first location and a predictability of traffic for a second location; and generating, via the one or more processors, an advertising campaign for at least the first location, wherein generating the advertising campaign for the first location is based at least in part on the predictability of traffic for the first location. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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generating an advertising campaign for at least a first location; conducting the advertising campaign for the first location; determining a predictability of traffic for the first location; comparing, via one or more processors, the predictability of traffic for the first location and a predictability of traffic for a second location; and adjusting, via the one or more processors, an advertisement delivery schedule of the advertising campaign for the first location based at least in part on the predictability of traffic for the first location. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method comprising:
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generating an advertising campaign for at least one location; receiving historical traffic data for the location; computing, via one or more processors, a prediction of traffic volume for a particular time at the location using the historical traffic data; conducting the advertising campaign for the location; receiving observed traffic volume data for the particular time at the location; comparing, via the one or more processors, the prediction of traffic volume with the observed traffic volume data; computing, via the one or more processors, a predictability score for the location from the comparison; and adjusting, via the one or more processors, an advertisement delivery schedule of the advertising campaign for the location based at least in part on the predictability score for the location. - View Dependent Claims (16, 17, 18)
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Specification