Systems and methods for tracking web activity
First Claim
Patent Images
1. A system, comprising:
- a receiver for receiving a request from a visitor for a data object;
a processor for providing a cookie to track the visitor'"'"'s web activity; and
a transmitter for transmitting the cookie to the visitor in response to the request, wherein the cookie comprises tracking information for a plurality of web sites visited by the visitor;
wherein the receiver receives a second request for a data object from the visitor and receives the cookie from the visitor, wherein the processor decompresses tracking information in the received cookie, wherein the processor provides an updated cookie according to the received cookie, wherein the transmitter transmits the updated cookie to the visitor in response to the second request, and wherein the updated cookie comprises updated tracking information for the plurality of web sites visited by the visitor.
5 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods of tracking activity over networks and, in particular, tracking web activity over the Internet are described. Exemplary systems and methods may include a receiver for receiving a request from a visitor for a data object, a processor for providing a cookie to track the visitor'"'"'s web activity, and a transmitter for transmitting the cookie to the visitor in response to the request. The cookie may comprise tracking information for a plurality of web sites visited by the visitor.
-
Citations
15 Claims
-
1. A system, comprising:
-
a receiver for receiving a request from a visitor for a data object; a processor for providing a cookie to track the visitor'"'"'s web activity; and a transmitter for transmitting the cookie to the visitor in response to the request, wherein the cookie comprises tracking information for a plurality of web sites visited by the visitor; wherein the receiver receives a second request for a data object from the visitor and receives the cookie from the visitor, wherein the processor decompresses tracking information in the received cookie, wherein the processor provides an updated cookie according to the received cookie, wherein the transmitter transmits the updated cookie to the visitor in response to the second request, and wherein the updated cookie comprises updated tracking information for the plurality of web sites visited by the visitor. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A method for tracking web activity, the method comprising:
-
receiving a request on a web server from a visitor for a data object; providing a cookie to track the visitor'"'"'s web activity; transmitting the cookie to the visitor in response to the request, wherein the cookie comprises tracking information for a plurality of web sites visited by the visitor; receiving a second request for a data object from the visitor; receiving the cookie from the visitor; decompressing tracking information in the received cookie; providing an updated cookie according to the received cookie; and transmitting the updated cookie to the visitor in response to the second request, wherein the updated cookie comprises updated tracking information for the plurality of web sites visited by the visitor. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
-
Specification