Traffic shaping of cellular service consumption through modification of consumer behavior encouraged by cell-based pricing advantages

• US 8,027,661 B2
• Filed: 05/09/2008
• Issued: 09/27/2011
• Est. Priority Date: 08/05/2004
• Status: Active Grant

• Current Assignee: D-Link Corporation
• Original Assignee: D-Link Corporation
• Inventors: Dawson, Christopher James, Waters, Timothy Moffett, Seaman, James Wesley, Hamilton, Rick Allen II
• Primary Examiner(s): Gelin; Jean
• Assistant Examiner(s): TAYLOR, NATHAN SCOTT
• Application Number:
  US12/117,802
• Publication Number:
  US 20080207164A1
• Time in Patent Office: 1,236 Days
• Field of Search: 455405-408, 4554141-4144, 455/432.1, 455/435.5, 455/453, 455/455, 455/457, 455/515, 455/516, 455/566, 379/111, 379/114.01, 379/114.03, 379/114.06, 379/114.1, 379/114.12, 379/114.13, 379/114.2, 379/114.28, 379/121.02, 379/122, 379/127.05, 379/133, 379/134
• US Class Current: 455/406
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 15/00 Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
• CPC Class Codes: H04M 15/43 Billing software details
• CPC Class Codes: H04M 15/80 Rating or billing plans; Tariff determination aspects
• CPC Class Codes: H04M 15/8033 location-dependent, e.g. business or home
• CPC Class Codes: H04M 15/8083 involving reduced rates or discounts, e.g. time-of-day reductions or volume discounts
• CPC Class Codes: H04M 15/81 Dynamic pricing, e.g. change of tariff during call
• CPC Class Codes: H04M 15/83 Notification aspects
• CPC Class Codes: H04M 15/84 Types of notifications
• CPC Class Codes: H04M 15/85 characterised by the type of condition triggering a notification
• CPC Class Codes: H04M 15/851 Determined tariff
• CPC Class Codes: H04M 2215/0112 Dynamic pricing, e.g. change of tariff during call
• CPC Class Codes: H04M 2215/0152 General billing plans, rate plans, e.g. charge rates, numbering plans, rate centers, customer accounts
• CPC Class Codes: H04M 2215/0184 involving reduced rates or discounts, e.g. time-of-day reductions, volume discounts, cell discounts, group billing, frequent calling destination(s) or user history list
• CPC Class Codes: H04M 2215/2026 Wireless network, e.g. GSM, PCS, TACS
• CPC Class Codes: H04M 2215/81 Notifying aspects, e.g. notifications or displays to the user
• CPC Class Codes: H04M 2215/8129 Type of notification
• CPC Class Codes: H04M 2215/815 Notification when a specific condition, service or event is met
• CPC Class Codes: H04M 2215/8154 Determined tariff
• CPC Class Codes: H04W 4/24 Accounting or billing

Abstract

Changes in wireless service user behavior are encouraged and produced to shape utilization patterns among cells within a rate plan region by using shaping rules which define potential discounts from a standard charge rate under certain cell-specific utilization conditions, analyzing the shaping rules and utilization statistics of a cell upon service initiation, generating a discount from the standard rate for underutilized cells. The user is notified of these discount opportunities using text messages, icons, or other means. Over time, the users learn that at certain places and times, significant discounts are offered, and thus changes their behavior to take advantage of those discounts, thereby shaping traffic in a manner desired by the service provider.

Claims

1. A computer system for encouraging changes in user behavior of usage of wireless services in order to effect shaping of traffic and utilization patterns among a plurality of cells within a rate plan region, the computer system comprising:

one or more processors, one or more computer-readable memories and one or more computer-readable, tangible storage devices;

program instructions, stored on at least one of the one or more storage devices for execution by at least one of the one or more processors via at least one of the one or more memories, to define a rate plan having at least one standard charge rate of service consumption for services consumed within a rate plan region;

program instructions, stored on at least one of the one or more storage devices for execution by at least one of the one or more processors via at least one of the one or more memories, to provide a shaping rule which defines potential discounts from the standard charge rate under certain cell-specific utilization conditions, wherein the shaping rule comprises a graduated comparative function of a percentage discount from the standard charge rate as a ratio function of utilization of a current cell and utilization of a geographically adjacent cell;

program instructions, stored on at least one of the one or more storage devices for execution by at least one of the one or more processors via at least one of the one or more memories, to receive real time utilization statistics for a cell in which a mobile device is currently located, the cell being within the rate plan region;

program instructions, stored on at least one of the one or more storage devices for execution by at least one of the one or more processors via at least one of the one or more memories, to, responsive to receipt of a service initiation request from the mobile device, consider the shaping rule with respect to the received real-time utilization statistics, and to generate a discount value relative to the standard charge rate if the real time statistics indicate under utilization of the cell; and

program instructions, stored on at least one of the one or more storage devices for execution by at least one of the one or more processors via at least one of the one or more memories, to send a notification to a user of the mobile device of the discount value available for consuming a wireless service from the cell by providing an outlined icon having a percentage of the outline graphically unfilled to visually approximate a percentage discount offered in order to encourage the service consumption and to effect behavior modification of the user over a period of time.

2. The computer system as set forth in claim 1 wherein the graduated continuous function comprises two or more steps which are continuous within each step.

3. The computer system as set forth in claim 1 wherein the notification comprises a text message.

4. The computer system as set forth in claim 1 wherein the notification comprises a displayable cost meter.

5. The computer system as set forth in claim 1 wherein the notification comprises a set of monetary symbols of graduated size.

6. The computer system as set forth in claim 1 wherein the notification comprises a monetary symbol having a percentage of fill correlating to cost.

7. The computer system as set forth in claim 1 wherein the notification comprises an icon having a plurality of colors correlated to cost.

8. A computer program product for changing user behavior of usage of wireless services in order to effect shaping of traffic and utilization patterns among a plurality of cells within a rate plan region, the computer program product comprising:

one or more computer-readable, tangible storage devices;

program instructions, stored on at least one of the one or more storage devices, to access a rate plan having a standard charge rate of service consumption for services consumed within a rate plan region;

program instructions, stored on at least one of the one or more storage devices, to define a shaping rule having potential discounts from the standard charge rate under certain cell-specific utilization conditions, wherein the shaping rule comprises a graduated comparative function of a percentage discount from the standard charge rate as a ratio function of utilization of a current cell and utilization of a geographically adjacent cell;

program instructions, stored on at least one of the one or more storage devices, to receive real time utilization statistics for a cell in which a mobile device is currently located, the cell being within the rate plan region;

program instructions, stored on at least one of the one or more storage devices, to, responsive to receipt of a service initiation request from the mobile device, generate a discount value relative to the standard charge rate in consideration of shaping rule if the real time statistics indicated under utilization of the cell; and

program instructions, stored on at least one of the one or more storage devices, to send a notification indicating to the user the discount value available for consuming a wireless service from the cell by providing an outlined icon having a percentage of the outline graphically unfilled to visually approximate a percentage discount offer in order to encourage the service consumption and to effect behavior modification of the user over a period of time.

9. The computer program product as set forth in claim 8 wherein the graduated continuous function comprises two or more steps which are continuous within each step.

10. The computer program product as set forth in claim 8 wherein the program instructions to send a notification comprise program instructions to transmit a text message.

11. The computer program product as set forth in claim 8 wherein the program instructions to send a notification comprises program code to display a cost meter.

12. The computer program product as set forth in claim 8 wherein the program instructions to send a user notification comprise program instructions to provide a set of monetary symbols of graduated size.

13. The computer program product as set forth in claim 8 wherein the program instructions to send a user notification comprises program instructions to provide a monetary symbol having a percentage of fill correlating to cost.

14. The computer program product as set forth in claim 8 wherein the program instructions to send a user notification comprise program instructions to provide an icon having a plurality of colors correlated to cost.