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System and method for providing E-commerce consumer-based behavioral target marketing reports

  • US 8,027,865 B2
  • Filed: 11/21/2007
  • Issued: 09/27/2011
  • Est. Priority Date: 11/22/2006
  • Status: Active Grant
First Claim
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1. A computer-implemented method of producing an e-commerce report comprising:

  • providing a user interface on a computing apparatus, the user interface configured to allow a user to customize an e-commerce report;

    providing a model in the form of an aggregate set of at least one affinity score from a plurality of information, the plurality of information comprising;

    information on products at varying resolutions, information on potential customers, and information on events at various times;

    generating a run-time set of affinity scores by extrapolation from at least one of the aggregate set;

    calculating a buying probability from at least one of the run-time set of affinity scores; and

    producing an e-commerce report from the buying probability, wherein the report comprises projected revenues, and is accessible to the user via the computing apparatus.

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