Trade area analyzer
First Claim
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1. A method of analyzing trade area information comprising the steps of:
- (a) providing a computer and a computer-storage media device;
(b) developing a trade area data base that covers a geographical area that includes the following sub-steps;
(b1) receiving customer information that includes customer locations within a trade area;
(b2) creating a buffer zone around each of the customer locations; and
(b3) combining the buffer zone for each of the customer locations to form at least one aggregated area; and
defining at least one polygon using the outer most boundary of the at least one aggregated area;
(c) loading data contained in the trade area data base developed in step (b) into the computer-media storage device provided in step (a);
(d) selecting a specific location within the geographical area covered by the trade area data base;
(e) withdrawing and displaying data for the selected location from the trade area data base;
(f) selecting at least a portion of the data displayed in step (e) for analysis;
(g) selecting a first set of parameters for analyzing the data selected in step (f) for the specific location selected in step (d);
(h) analyzing the data selected in step (f) with the first set of parameters selected in step (g) with the computer;
(i) storing the data analyzed in step (h) in the computer-media storage device;
(j) selecting a second set of parameters for analyzing the same data selected in step (f) for the same specific location selected in step (d);
(k) analyzing the same data selected in step (f) with the second set of parameters selected in step (j) in the computer; and
(l) storing the data analyzed in step (k) in the computer-media storage device.
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Abstract
Methods and computer-readable media having computer-usable instructions for evaluating, analyzing and displaying trade information for a user. Customer addresses are received, and then a buffer area is created around each of the customer address. The buffer area for each address is combined to generate at least one aggregated area that is then disaggregated to define a polygon which is useful for generating a density map that is added to a data base. The data base is analyzed to indicate an ideal retail location for a new store, and/or determine which retail store to relocate or close.
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Citations
16 Claims
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1. A method of analyzing trade area information comprising the steps of:
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(a) providing a computer and a computer-storage media device; (b) developing a trade area data base that covers a geographical area that includes the following sub-steps; (b1) receiving customer information that includes customer locations within a trade area; (b2) creating a buffer zone around each of the customer locations; and (b3) combining the buffer zone for each of the customer locations to form at least one aggregated area; and
defining at least one polygon using the outer most boundary of the at least one aggregated area;(c) loading data contained in the trade area data base developed in step (b) into the computer-media storage device provided in step (a); (d) selecting a specific location within the geographical area covered by the trade area data base; (e) withdrawing and displaying data for the selected location from the trade area data base; (f) selecting at least a portion of the data displayed in step (e) for analysis; (g) selecting a first set of parameters for analyzing the data selected in step (f) for the specific location selected in step (d); (h) analyzing the data selected in step (f) with the first set of parameters selected in step (g) with the computer; (i) storing the data analyzed in step (h) in the computer-media storage device; (j) selecting a second set of parameters for analyzing the same data selected in step (f) for the same specific location selected in step (d); (k) analyzing the same data selected in step (f) with the second set of parameters selected in step (j) in the computer; and (l) storing the data analyzed in step (k) in the computer-media storage device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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Specification