System and method for delivering customized advertisements within interactive communication systems

• US 8,027,874 B2
• Filed: 11/04/2009
• Issued: 09/27/2011
• Est. Priority Date: 08/20/1996
• Status: Expired due to Fees

• Current Assignee: Mineral Lassen LLC (Intellectual Ventures LLC)
• Original Assignee: Hemisphere Solutions NA LLC (Intellectual Ventures LLC)
• Inventors: Angles, Paul D., Blatner, Douglas O.
• Primary Examiner(s): Stamber; Eric W
• Assistant Examiner(s): Nguyen; Tri V
• Application Number:
  US12/612,604
• Publication Number:
  US 20100049613A1
• Time in Patent Office: 692 Days
• Field of Search: 705/14.4, 705/14.49, 705/14.66, 705/14.67, 705/14.69, 705/14.72
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0621 Item configuration or customization

Abstract

The present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles. and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer'"'"'s profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer. The advertisement provider computer also credits a consumer account, a content provider account and an internet provider account each time a consumer views a custom advertisement. Furthermore, the advertisement provider computer tracks consumer responses to the customized advertisements.

Claims

1. A computer-implemented method for providing content and an advertisement, comprising:

receiving, at a content provider computing device, a request for content from a consumer computing device;

responsive to the received request;

sending the requested content from the content provider computing device to the consumer computing device for display on the consumer computing device, and

embedding within the requested content, a request for an advertisement from an advertisement computing device, the request for an advertisement being effective to cause the advertisement computing device to select an advertisement based on demographic information associated with a user of the consumer computing device, and to send the selected advertisement to the consumer computing device for display on the consumer computing device embedded with the requested content, and to cause a content provider associated with the content provider computing device to be credited for the advertisement sent to the consumer computing device.

2. The computer-implemented method as recited in claim 1, comprising:

receiving, at the content provider computing device, an indication that the content provider is credited from the advertisement computing device for the selected advertisement sent to the consumer computing device from the advertisement computing device.

3. The computer-implemented method as recited in claim 1, comprising:

sending a request to the advertisement computing device to provide a credit to the content provider.

4. The computer-implemented method as recited in claim 1, wherein the request for an advertisement identifies at least the content provider and the consumer computing device.

5. The computer-implemented method as recited in claim 1, comprising crediting the user of the consumer computing device for the selected advertisement sent to the consumer computing device from the advertisement computing device.

6. The computer-implemented method as recited in claim 1, wherein the demographic information associated with the user of the consumer computing device is stored in a database accessible by the advertisement computing device.

7. A system for sending content over a network, comprising:

a computing device comprising a processor;

a memory communicatively coupled to the processor when operational, the memory having stored thereon computer executable instructions that in response to execution cause at least the following;

a request for content from a consumer computing device to be processed;

a request, based at least in part on the request for content from the consumer computing device, to be made for an advertisement, the advertisement selected based on demographic information associated with a user of the consumer computing device;

the requested content combined with an indicator of the selected advertisement to be displayed together on the consumer computing device to be sent to the consumer computing device; and

information to be sent to an advertising computing device indicative that a content provider associated with a content provider computing device requests credit for the advertisement sent to the consumer computing device.

8. The system as recited in claim 7, wherein the memory communicatively coupled to the processor when operational has further stored thereon computer executable instructions that in response to execution cause at least demographic information associated with the user of the consumer computing device to be retrieved from a database.

9. The system as recited in claim 7, wherein the memory communicatively coupled to the processor when operational has further stored thereon computer executable instructions that in response to execution cause at least the selected advertisement to be requested from an advertisement computing device over a communications network.

10. The system as recited in claim 7, wherein the memory communicatively coupled to the processor when operational has further stored thereon computer executable instructions that in response to execution cause at least the advertisement request to comprise a consumer identifier and a content provider identifier.

11. The system as recited in claim 7, wherein the memory communicatively coupled to the processor when operational has further stored thereon computer executable instructions that in response to execution cause at least the selected advertisement to be embedded with the requested content prior to sending to the consumer computing device.

12. The system as recited in claim 7 wherein the requested content and the selected advertisement to be sent to the consumer computing device comprise an HTML page.

13. The system as recited in claim 9, wherein the memory communicatively coupled to the processor when operational has further stored thereon computer executable instructions that in response to execution cause at least a registering of the content provider with the advertisement computing device.