Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system
First Claim
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1. A computer implemented method, comprising:
- assigning, via a computing device, a telephonic reference to an advertisement of an advertiser for delivery on a media channel of a demand partner among a plurality of demand partners, wherein a different telephonic reference is assigned to the advertiser for each different demand partner of the plurality of demand partners;
assessing a charge to the advertiser for the advertisement based at least in part on telephonic connections to the advertiser via the telephonic reference; and
identifying, using the computing device, the demand partner from the plurality of demand partners, to compensate the demand partner using a portion of the charge for the delivery of the advertisement on the media channel, based on the assigning of the telephonic reference for the delivery of the advertisement on the media channel and based on the telephonic connections connected to the advertiser via the telephonic reference.
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Abstract
One embodiment of the present invention provides a method and apparatus to track demand partners in a pay-per call performance based advertising system. In one embodiment, the method and apparatus include assigning at least one telephonic reference to an advertiser, the reference is to be included in an advertisement on a media channel of a demand partner. The advertiser is assessed a charge based at least in part on telephonic connections to the advertiser via the telephonic reference. The demand partner tracked with a predefined tracking model based at least in part on activity related to the telephonic reference.
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Citations
18 Claims
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1. A computer implemented method, comprising:
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assigning, via a computing device, a telephonic reference to an advertisement of an advertiser for delivery on a media channel of a demand partner among a plurality of demand partners, wherein a different telephonic reference is assigned to the advertiser for each different demand partner of the plurality of demand partners; assessing a charge to the advertiser for the advertisement based at least in part on telephonic connections to the advertiser via the telephonic reference; and identifying, using the computing device, the demand partner from the plurality of demand partners, to compensate the demand partner using a portion of the charge for the delivery of the advertisement on the media channel, based on the assigning of the telephonic reference for the delivery of the advertisement on the media channel and based on the telephonic connections connected to the advertiser via the telephonic reference. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A machine-readable medium having stored thereon a set of instructions which when executed by a machine cause the machine to perform a method, the method comprising:
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assigning a telephonic reference to an advertisement on a media channel of a demand partner among a plurality of demand partners, wherein a different telephonic reference is assigned to the advertiser for each different demand partner of the plurality of demand partners; assessing a charge to the advertiser for the advertisement based at least in part on telephonic connections to the advertiser via the telephonic reference; and identifying the demand partner from the plurality of demand partners, to compensate the demand partner using a portion of the charge for the delivery of the advertisement on the media channel, based on the assigning of the telephonic reference for the delivery of the advertisement on the media channel and based on the telephonic connections connected to the advertiser via the telephonic reference. - View Dependent Claims (12, 13, 14)
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15. A computer system comprising:
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a memory; and at least one processor coupled to the memory to; assign a telephonic reference to an advertisement of an advertiser for delivery on a media channel of a demand partner among a plurality of demand partners, wherein a different telephonic reference is assigned to the advertiser for each different demand partner of the plurality of demand partners; assess a charge to the advertiser for the advertisement based at least in part on telephonic connections to the advertiser via the telephonic reference; and identify the demand partner from the plurality of demand partners, to compensate the demand partner using a portion of the charge for the delivery of the advertisement on the media channel, based on the assigning of the telephonic reference for the delivery of the advertisement on the media channel and based on the telephonic connections connected to the advertiser via the telephonic reference. - View Dependent Claims (16, 17, 18)
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Specification