Inserting advertising content

• US 8,028,092 B2
• Filed: 06/28/2002
• Issued: 09/27/2011
• Est. Priority Date: 06/28/2002
• Status: Expired due to Fees

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: AOL Inc. (Apollo Global Management, Inc.)
• Inventors: Brown, Scott K., Manchester, Eric Adam, Gorman, Bradley Paul, Patterson, Brooke Lamont, Mason, Kevin Eugene, Filteau, Mark Lionel
• Primary Examiner(s): Swearingen; Jeffrey R
• Application Number:
  US10/183,420
• Publication Number:
  US 20040003118A1
• Time in Patent Office: 3,378 Days
• Field of Search: None
• US Class Current: 709/246
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Content may be inserted at a duplicating device by inserting advertising content into a duplicated feed, and transmitting the duplicated feed to the terminal. The transmission of the duplicated feed is performed in response to a state of the terminal.

Claims

1. A method of inserting advertising content in a feed, the method comprising:

receiving, from a source system, a content feed that includes;

a selection of programming with one or more segments, and

an advertising insertion indication between a first segment in the selection of programming and a second segment in the selection of programming;

enabling duplication, at a duplicating device, of the content feed for transmission to each of multiple terminals, including;

transmitting, in a duplicated stream of Internet Protocol packets to each of the multiple terminals, the first segment in the selection of programming,

detecting, based on state information from a first terminal of the multiple terminals, an indication that the first terminal has received some but not all of the data packets of the first segment in the selection of programming,

triggering insertion, based on the state information, of advertising content into the duplicated stream transmitted to the first terminal,

transmitting, in the duplicated stream to the first terminal, the advertising content, and

transmitting, in the duplicated stream to each of the multiple terminals, the second segment in the selection of programming.

2. The method of claim 1 wherein the advertising content is selected based on a profile for the terminal.

3. The method of claim 2 further comprising loading the advertising content upon determining that the terminal profile relates to an advertising content profile associated with the advertising content.

4. The method of claim 3 wherein the first terminal profile relates to one or more preferences associated with a user of the terminal.

5. The method of claim 1 wherein the content feed includes programming scheduled for transmission at specific times.

6. The method of claim 1 wherein the advertising content is associated with one or more categories.

7. The method of claim 6 wherein the categories include a requirement specific to a geographic region.

8. The method of claim 1 wherein the advertising insertion indication includes a metatag.

9. The method of claim 8 wherein the metatag indicates a level of parental control.

10. The method of claim 1 wherein the advertising content is stored prior to inserting the advertising content.

11. The method of claim 10 wherein storing the advertising content includes storing the advertising content in an advertising buffer structured and arranged to be transmitted in the duplicated stream upon the occurrence of a predetermined event.

12. The method of claim 11 wherein the predetermined event comprises reaching a metatag in the content feed, the metatag indicating that the advertising content should be inserted in the duplicated stream.

13. The method of claim 1 wherein inserting advertising content includes comparing a metatag specific to a geographic region with a national metatag to determine whether to insert a piece of advertising content specific to a geographic region instead of a piece of national advertising content.

14. The method of claim 1 further comprising inserting content from the content feed in the event of an interruption.

15. The method of claim 14 wherein the interruption comprises a loss of service in accessing the advertising content.

16. The method of claim 14 wherein the interruption comprises receiving an emergency message indicating that emergency programming requires transmission.

17. The method of claim 1 wherein transmitting the duplicated stream to the first terminal includes transmitting the duplicated stream with an address corresponding to the first terminal.

18. The method of claim 1 further comprising determining, based on the state information, that a duplicated stream corresponding to a first terminal has reached an advertising insertion indication.

19. A advertising insertion device comprising:

a first communications interface structured and arranged to receive, from a source system, a content feed that includes;

a selection of programming with one or more segments, and

an advertising insertion indication between a first segment in the selection of programming and a second segment in the selection of programming;

a duplicating device that duplicates the content feed for transmission to each of multiple terminals;

an advertising processor structured and arranged to;

transmit, in a duplicated stream of Internet Protocol packets to each of the multiple terminals, the first segment in the selection of programming,

detect state information from a first terminal of the multiple terminals via the internet, wherein the state information indicates that some but not all of the Internet Protocol packets of the first segment in the segment of programming have been received by the first terminal, and

trigger insertion, based on the state information, of advertising content into the duplicated stream transmitted to the first terminal; and

a second communications interface structured and arranged to;

transmit, in the duplicated stream to the first terminal, the advertising content, and

transmit, in the duplicated stream to each of the multiple terminals, the second segment in the selection of programming.

20. The device of claim 19 wherein the advertising content is selected based on a profile for the first terminal.

21. The device of claim 20 further comprising a retrieval processor structured and arranged to load the advertising content upon determining that the first terminal profile relates to an advertising content profile associated with the advertising content.

22. The device of claim 21 wherein the first terminal profile relates to one or more preferences associated with a user of the terminal.

23. The device of claim 19 wherein the advertising insertion indication includes a metatag.

24. The device of claim 23 wherein the metatag indicates a level of parental control.

25. The device of claim 19 wherein the advertising processor is structured and arranged to store the advertising content prior to inserting the advertising content.

26. The device of claim 25 wherein the device includes an advertising buffer structured and arranged to store the advertising content for transmission in the duplicated stream upon the occurrence of a predetermined event.

27. The device of claim 26 wherein the predetermined event comprises reaching a metatag in the content feed, the metatag indicating that the advertising content should be inserted in the duplicated stream.

28. The device of claim 19 further comprising an interruption processor structured and arranged to insert content from the content feed in the event of an interruption.

29. The device of claim 28 wherein the interruption comprises a loss of service in accessing the advertising content.

30. The device of claim 28 wherein the interruption comprises receiving an emergency message indicating that emergency programming requires transmission.

31. The advertising device of claim 19, wherein the advertising processor is instructed and arranged to determine, based on the state information, that a duplicated stream corresponding to a first terminal has reached an advertising insertion indication.

32. An advertising insertion program on a non-transitory storage medium comprising:

a first communications code segment structured and arranged to receive, from a source system, a content feed that includes;

a selection of programming with one or more segments, and

an advertising insertion indication between a first segment in the selection of programming and a second segment in the selection of programming;

a duplication code segment structured and arranged to enable duplication, at a duplicating device, of the content feed for transmission to each of multiple terminals;

an insertion code segment structured and arranged to;

transmit, in a duplicated stream of Internet Protocol packets to each of the multiple terminals, the first segment in the selection of programming,

detect state information from a first terminal of the multiple terminals via the Internet, wherein the state information indicates some but not all of the Internet Protocol packets from the first segment in the selection of programming have been received by the first terminal, and

trigger insertion, based on the state information, of advertising content into the duplicated stream transmitted to the first terminal; and

a second communications interface structured and arranged to;

transmit, in the duplicated stream to the first terminal, the advertising content, and

transmit, in the duplicated stream to each of the multiple terminals, the second segment in the selection of programming.

33. The program of claim 32 wherein the advertising content is selected based on a profile for the terminal.

34. The program of claim 33 further comprising a retrieval code segment structured and arranged to load the advertising content upon determining that the terminal profile relates to an advertising content profile associated with the advertising content.

35. The program of claim 34 wherein the first terminal profile relates to one or more preferences associated with a user of the first terminal.

36. The advertising insertion program of claim 32, wherein the insertion code segment is structured and arranged to determine, based on the state information, that a duplicated stream corresponding to a first terminal has reached an advertising insertion indication.

37. An advertising insertion program on a non-transitory storage medium comprising:

means for receiving, from a source system, a content feed that includes;

a selection of programming with one or more segments, and

an advertising insertion indication between a first segment in the selection of programming and a second segment in the selection of programming; and

means for enabling duplication, at a duplicating device, of the content feed for transmission to each of multiple terminals, including;

means for transmitting, in a duplicated stream of Internet Protocol packets to each of the multiple terminal, the first segment in the selection of programming,

means for detecting state information, from a first terminal of the multiple terminals, wherein the state information indicates that some but not all of the Internet Protocol packets of the first segment in the selection of programming have been received by the first terminal;

means for triggering insertion, base on the state information, of advertising content into the duplicated stream transmitted to the first terminal,

means for transmitting, in the duplicated stream to the first terminal, the advertising content, and

means for transmitting, in the duplicated stream to each of the multiple terminals, the second segment in the selection of programming.

38. The advertising insertion program of claim 37, further comprising means for determining, based on the state information, that a duplicated stream associated with a first terminal has reached an advertising insertion indication.