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Method and system for valuing advertising content

  • US 8,036,932 B2
  • Filed: 11/19/2004
  • Issued: 10/11/2011
  • Est. Priority Date: 11/19/2004
  • Status: Active Grant
First Claim
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1. One or more computer-readable media having computer-executable instructions embodied thereon for performing a method for valuing advertising content, the method comprising:

  • receiving a source of media;

    receiving a plurality of indications associated with indexing a plurality of sponsorship detections that were made without employing image-recognition software within the media, thereby providing a set of indices, said indexing based on a set of attributes associated with one or more images in each of said detections, said attributes including a size indication, a duration indication, and an isolation indication; and

    providing one or more valuation factors by aggregating the indices, wherein the one or more valuation factors indicate the potential of a viewer'"'"'s awareness of the plurality of sponsorship detections.

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