Method and system for valuing advertising content
First Claim
1. One or more computer-readable media having computer-executable instructions embodied thereon for performing a method for valuing advertising content, the method comprising:
- receiving a source of media;
receiving a plurality of indications associated with indexing a plurality of sponsorship detections that were made without employing image-recognition software within the media, thereby providing a set of indices, said indexing based on a set of attributes associated with one or more images in each of said detections, said attributes including a size indication, a duration indication, and an isolation indication; and
providing one or more valuation factors by aggregating the indices, wherein the one or more valuation factors indicate the potential of a viewer'"'"'s awareness of the plurality of sponsorship detections.
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Accused Products
Abstract
Methods and media are provided for objectively valuing advertising content (or the potential viewer impact thereof) that occur during the course of an event or other presentation (such as TV sitcom). In one embodiment the method includes receiving a source of media, indexing a set of sponsorship images within the media to provide a set of indices, and providing valuation factors by aggregating the indices so that valuation factors can be derived that indicate a viewer'"'"'s potential awareness of the advertising content or images therein. The valuation factors can be used in connection with a benchmark, such as the 30-second spot rate or time, to determine a value associated with the media source, including a monetary value.
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Citations
22 Claims
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1. One or more computer-readable media having computer-executable instructions embodied thereon for performing a method for valuing advertising content, the method comprising:
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receiving a source of media; receiving a plurality of indications associated with indexing a plurality of sponsorship detections that were made without employing image-recognition software within the media, thereby providing a set of indices, said indexing based on a set of attributes associated with one or more images in each of said detections, said attributes including a size indication, a duration indication, and an isolation indication; and providing one or more valuation factors by aggregating the indices, wherein the one or more valuation factors indicate the potential of a viewer'"'"'s awareness of the plurality of sponsorship detections. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. One or more computer-readable media having computer-useable instructions embodied thereon for performing a method of valuing sponsorship that appears in a media source, the method comprising:
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receiving an identification from within the media source of a plurality of advertising occurrences from the media source; without employing image-recognition software, storing an indexing of the advertising occurrences according to a set of attributes, said attributes including a size indication, a duration indication, and an isolation indication; and based on the indexing, deriving one or more valuation metrics of the plurality of advertising occurrences. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification