Matching and recommending relevant videos and media to individual search engine results

• US 8,037,051 B2
• Filed: 11/07/2007
• Issued: 10/11/2011
• Est. Priority Date: 11/08/2006
• Status: Active Grant

• Current Assignee: Intertrust Technologies Corporation (Fidelio Acquisition Co LLC)
• Original Assignee: Intertrust Technologies Corporation (Fidelio Acquisition Co LLC)
• Inventors: Podowski, Raf, Franks, Kasian
• Primary Examiner(s): Wong; Don
• Assistant Examiner(s): HO, BINH VAN
• Application Number:
  US11/936,738
• Publication Number:
  US 20080140644A1
• Time in Patent Office: 1,434 Days
• Field of Search: 707/5, 707/708
• US Class Current: 707/708
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/40 of multimedia data, e.g. slideshows comprising image and additional audio data retrieval of still image data G06F16/50; retrieval of audio data G06F16/60; retrieval of video data G06F16/70
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/73 Querying
• CPC Class Codes: G06F 16/732 Query formulation
• CPC Class Codes: G06F 16/78 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

A computer-implemented system and process for generating video search engine results page is disclosed. The system provides a query term and retrieves a collection of search results. Tags are generated for each search result and used to match media objects to each search result. The search results and video objects related to each search result are returned as a video search engine results page.

Claims

1. A method of searching for media objects associated with a search term, the method being executed by a computer system and comprising:

receiving a first search term from a user;

performing a first search of Internet data, wherein said first search identifies web pages related to said first search term;

analyzing, via the computer system, at least one positional relationship between terms within an individual one of said web pages to determine additional search terms relating to said first search term;

scoring, via the computer system, the at least one positional relationship between terms, wherein said first search term and said additional search terms are the terms within the individual one of said web pages, and the scoring is based upon a distance between said first search term and said additional search terms within the individual one of said web pages; and

performing a second search for media objects relating to said additional search terms.

2. The method of claim 1, further comprising displaying a link to said identified web pages and a link to said media objects to said user.

3. The method of claim 2, wherein a media object associated with a particular web page is displayed adjacent to a link to said particular web page.

4. The method of claim 1, wherein performing said second search comprises performing said second search using a selected subset of the terms within the individual one of said web pages.

5. The method of claim 4, wherein the subset is selected based upon the scoring.

6. The method of claim 1, further comprising displaying a link to said identified web pages and displaying at least one media object returned by said second search.

7. The method of claim 1, wherein at least one of the media objects comprises a video file, an audio file or an image file.

8. The method of claim 1, wherein performing said first search of said Internet data comprises using an internet search engine.

9. The method of claim 1, further comprising summarizing, via the computer system, said web pages.

10. The method of claim 1, wherein the analyzing comprises parsing, via the computer system, said web pages.

11. The method of claim 1, wherein at least one of said first search term and said additional search terms comprises a phrase having a plurality of words.

12. A method of retrieving media objects associated with a query, the method being executed by a computer system and comprising:

receiving a query from a user;

retrieving, based upon the query, at least one web page;

generating, via the computer system, a content analysis that describes at least one positional relationship between terms within an individual one of the at least one web page; and

retrieving, based upon the content analysis, at least one media object, wherein;

the generating comprises scoring, via the computer system, the at least one positional relationship between terms;

the terms within the individual one of the at least one web page include a term of the query and terms of the content analysis;

the scoring is based upon a distance between the term of the query and the terms of the content analysis within the individual one of the at least one web page.

13. The method of claim 12, wherein the at least one web page is retrieved using an internet search engine.

14. A non-transitory computer-readable storage medium storing modules that, when executed by a processor, cause a computer to perform a method of searching for media objects associated with a search term, the method comprising:

firstly retrieving, based upon a received first search term, at least one web page;

analyzing at least one positional relationship between terms within an individual one of said at least one web page to determine additional search terms based on said received first search term;

scoring the at least one positional relationship between terms, wherein said first search term and said additional search terms are the terms within the individual one of said at least one web page, and the scoring is based upon a distance between said first search term and said additional search terms within the individual one of said at least one web page; and

secondly retrieving, based upon the additional search terms, at least one media object.

15. The computer-readable storage medium of claim 14, wherein the method further comprises displaying a link to said at least one web page and a link to said at least one media object to a user.

16. The computer-readable storage medium of claim 14, wherein the at least one media object comprises a video file, an audio file or an image file.

17. The computer-readable storage medium of claim 14, wherein said analyzing comprises summarizing the at least one web page.

18. The computer-readable storage medium of claim 14, wherein said analyzing comprises parsing said at least one web page.

19. The computer-readable storage medium of claim 14, wherein said firstly retrieving comprises generating a relationship vector configured to represent the relationship between said received first search term and said at least one web page.

20. The computer-readable storage medium of claim 14, wherein said firstly retrieving comprises accessing an internet search engine.

21. A non-transitory computer-readable storage medium storing modules that, when executed by a processor, cause a computer to perform a method of searching for media objects associated with a search term, the method comprising:

receiving a first search term from a user;

performing a first search of Internet data, wherein said first search identifies web pages related to said first search term;

analyzing at least one positional relationship between terms within an individual one of said web pages to determine additional search terms relating to said first search term;

scoring the at least one positional relationship between terms, wherein said first search term and said additional search terms are the terms within the individual one of said web pages, and the scoring is based upon a distance between said first search term and said additional search terms within the individual one of said web pages; and

performing a second search for media objects relating to said additional search terms.

22. One or more processor-readable non-transitory storage devices having processor-readable code embodied therein, the processor-readable code for programming one or more processors within a computer to perform a method of searching for media objects associated with a search term, the method comprising:

receiving a first search term from a user;

performing a first search of Internet data, wherein said first search identifies web pages related to said first search term;

analyzing at least one positional relationship between terms within an individual one of said web pages to determine additional search terms relating to said first search term;

scoring the at least one positional relationship between terms, wherein said first search term and said additional search terms are the terms within the individual one of said web pages, and the scoring is based upon a distance between said first search term and said additional search terms within the individual one of said web pages; and

performing a second search for media objects relating to said additional search terms.