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System and method for displaying columns of search results

  • US 8,037,060 B1
  • Filed: 09/29/2006
  • Issued: 10/11/2011
  • Est. Priority Date: 09/29/2006
  • Status: Expired due to Fees
First Claim
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1. A computer-implemented method for organizing a plurality of search results for display, comprising:

  • under the control of one or more computer systems configured with executable instructions,receiving at least one bid amount for placement of a grouping of sponsored search results in a sponsored portion of a pane within a search result presentation comprising a plurality of panes adjacent to each other and a pane selector having a plurality of buttons that enable a user to select the plurality of panes for simultaneous presentation, the grouping of sponsored search results associated with a search term, each one of the plurality of panes configured to display search results related to a different search result type;

    obtaining one or more search result groupings based at least in part on a search term submitted by the user and the plurality of search result types, wherein each search result grouping is associated with at least one of the at least one bid amount for placement, a search result type and a plurality of search results that are based at least in part on the search term and the search result type;

    determining at least one featured search result grouping from the one or more search result groupings based at least in part on the at least one bid amount for placement respectively associated with each of the one or more search result groupings;

    for each of the at least one featured search result grouping, providing the plurality of search results of the featured search result group for display in the sponsored portion of the pane; and

    in response to a user selection of one of the plurality of buttons,opening a pane associated with the one of the plurality of buttons; and

    closing a pane that was not accessed for a longest period of time among all open panes when a number of the open panes exceeds a predetermined threshold.

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