System and method for displaying columns of search results

• US 8,037,060 B1
• Filed: 09/29/2006
• Issued: 10/11/2011
• Est. Priority Date: 09/29/2006
• Status: Expired due to Fees

• Current Assignee: A9.com Incorporated (Amazon.com, Inc.)
• Original Assignee: A9.com Incorporated (Amazon.com, Inc.)
• Inventors: Wang, Jiong, Gold, Jonathan A.
• Primary Examiner(s): Kim; Charles
• Assistant Examiner(s): MINA, FATIMA P
• Application Number:
  US11/540,738
• Time in Patent Office: 1,838 Days
• Field of Search: 707/3, 707/10, 707/706, 707/707, 707/767, 707/752, 707/722
• US Class Current: 707/722
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

A method for generating search results based on a search term and displaying the search results in one or more groupings. The method includes receiving a search term entered by a user, selecting one or more search result groupings based on the search term entered by the user and at least in part on a bid amount associated with the search term, providing search results based on the search term entered by the user for each search result grouping, and displaying the search groupings to the user.

Claims

1. A computer-implemented method for organizing a plurality of search results for display, comprising:

under the control of one or more computer systems configured with executable instructions,

receiving at least one bid amount for placement of a grouping of sponsored search results in a sponsored portion of a pane within a search result presentation comprising a plurality of panes adjacent to each other and a pane selector having a plurality of buttons that enable a user to select the plurality of panes for simultaneous presentation, the grouping of sponsored search results associated with a search term, each one of the plurality of panes configured to display search results related to a different search result type;

obtaining one or more search result groupings based at least in part on a search term submitted by the user and the plurality of search result types, wherein each search result grouping is associated with at least one of the at least one bid amount for placement, a search result type and a plurality of search results that are based at least in part on the search term and the search result type;

determining at least one featured search result grouping from the one or more search result groupings based at least in part on the at least one bid amount for placement respectively associated with each of the one or more search result groupings;

for each of the at least one featured search result grouping, providing the plurality of search results of the featured search result group for display in the sponsored portion of the pane; and

in response to a user selection of one of the plurality of buttons,

opening a pane associated with the one of the plurality of buttons; and

closing a pane that was not accessed for a longest period of time among all open panes when a number of the open panes exceeds a predetermined threshold.

2. The method of claim 1, wherein determining the at least one featured search result grouping includes determining based in part on a projected revenue stream determined by the bid amount.

3. The method of claim 2, determining the at least one featured search result grouping is further based at least in part on a previous performance metric associated with an entity that provided an associated bid amount for the at least one featured search result grouping.

4. The method of claim 3, wherein the previous performance metric includes at least one of a click thru rate, time spent on a sponsor'"'"'s site, results of a satisfaction survey, and a confidence score.

5. The method of claim 1, further including generating an advertising fee based at least in part on providing the plurality of search results of the featured search result group for display.

6. The method of claim 5, wherein the advertising fee is based at least in part on the bid amount.

7. The method of claim 6, wherein the advertising fee is further based at least in part on a number of search results selected within the plurality of search results provided for display.

8. The method of claim 1, wherein the pane configured to display the search result type of the feature search result grouping is initially obscured.

9. The method of claim 1, further including receiving one or more bid amounts for the search result type from entities offering to provide search results for the search result type.

10. The method of claim 9, wherein at least one bid amount from the entities is associated with one of an obscured pane, and an accessible pane.

36. The method of claim 1, wherein said at least one bid amount for placement includes at least one bid amount for placement of the grouping of sponsored search results in the sponsored portion of an obscured pane that is available for selection by the user with the pane selector but is not currently selected.

37. The method of claim 1, wherein said at least one bid amount for placement includes at least one bid amount for placement of the grouping of sponsored search results in the sponsored portion of an accessible pane that is capable of being selected for addition to the pane selector but is not immediately available for selection by the user with the pane selector.

38. The method of claim 1, wherein said at least one bid amount for placement includes a plurality of types of bid corresponding to a plurality of types of placement controlled by the pane selector.

11. A computer-implemented data processing system for displaying a plurality of search results, comprising:

a processing unit; and

a storage device coupled to the processing unit and having information stored therein for configuring the processing unit to, at least;

obtain one or more search result groupings based at least in part on a search term submitted by a user and a plurality of grouping types, wherein each search result grouping is associated with a bid amount for placing the grouping in a sponsored portion of one of a plurality of panes of a search result presentation that includes a pane selector having a plurality of buttons enabling the user to select the plurality of panes for simultaneous presentation, a grouping type selected from the plurality of grouping types and a plurality of search results that are based at least in part on the search term and the grouping type;

determine at least one featured search result grouping from the one or more search result groupings based at least in part on the bid amount respectively associated with each of the one or more search result groupings;

for each of the at least one featured search result grouping, provide the featured search result grouping for display in the sponsored portion of the one of the plurality of panes associated with the featured search result grouping so as to allow selection by the user of one of the plurality of search results associated with the featured search result grouping; and

in response to a user selection of one of the plurality of buttons,

open a pane associated with the one of the plurality of buttons; and

close an open pane when a number of open panes exceeds an allowable threshold, the open pane to be closed being selected based at least in part upon a time of last access of the open pane.

12. The system of claim 11, wherein to determine at least one featured search result grouping from the one or more search result groupings includes determining based in part on a projected revenue stream determined by the bid amount.

13. The system of claim 12, wherein to determine at least one featured search result grouping from the one or more search result groupings is further based at least in part on a previous performance metric associated with an entity that provided the bid amount for the at least one featured search result grouping.

14. The method of claim 13, wherein the previous performance metric includes at least one of a click thru rate, time spent on a sponsor'"'"'s site, results of a satisfaction survey, and a confidence score.

15. The system of claim 11, wherein the processing unit is further configured to generate an advertising fee based at least in part on providing for display of the selected one or more search result groupings.

16. The system of claim 15, wherein the advertising fee is based at least in part on the bid amount.

17. The system of claim 16, wherein the advertising fee is further based at least in part on the number of search results selected within the search result grouping associated with the bid amount.

18. The system of claim 11, wherein to provide for display of the at least one featured search result grouping includes displaying the at least one featured search result grouping as a selection that may be selected by a user.

19. The system of claim 11, wherein the processing unit is further configured to receive one or more bid amounts for the search term from entities offering to provide a search result grouping for the search term.

20. The system of claim 19, wherein at least one bid amount received by the processing unit is associated with one of an obscured search grouping and an accessible search grouping.

21. A computer-implemented method for displaying a grouping of search results, comprising:

under the control of one or more computer systems configured with executable instructions,

receiving a search term from a user;

obtaining one or more search result groupings based at least in part on the search term and a plurality of grouping types, wherein each search result grouping is associated with a bid amount for placing the grouping in a sponsored portion of one of a plurality of panes of a search result presentation that includes a pane selector having a plurality of pane selection elements that enable the user to select the plurality of panes for simultaneous presentation, a grouping type selected from the plurality of grouping types and a plurality of search results that are based at least in part on the search term and the grouping type;

receiving a bid amount for placement of at least one featured search result grouping to be determined from the one or more search result groupings;

providing an acceptance or rejection of the bid amount for placement;

for each of the at least one featured search result grouping, providing the featured search result grouping for display in the sponsored portion of the one of the plurality of panes associated with the bid amount of the featured search result grouping; and

in response to a user selection of one of the plurality of pane selection elements,

opening a pane associated with the one of the plurality of pane selection elements; and

closing a pane that was not accessed for a longest period of time among all open panes when a number of the open panes exceeds a predetermined threshold.

22. The method of claim 21, further including applying the search term to select one or more additional search terms or search term categories.

23. The method of claim 21, wherein the acceptance or rejection is provided based in part on a projected revenue stream determined by the bid amount.

24. The method of claim 23, wherein the projected revenue stream is further determined based at least in part on a previous performance metric associated with an entity that provided the bid amount.

25. The method of claim 21, further including generating an advertising fee based at least in part on displaying the at least one featured search result grouping.

26. The method of claim 25, wherein the advertising fee is based at least in part on the bid amount.

27. The method of claim 26, wherein the advertising fee is further based at least in part on the number of search results selected within the featured search result grouping associated with the bid amount.

28. The method of claim 21, wherein receiving the bid amount for at least one featured search result grouping includes receiving a plurality of bid amounts for a plurality of different featured search result groupings.

29. The method of claim 28, wherein the at least one featured search result grouping includes at least two of:

a visible search grouping, an obscured search grouping, and an accessible search grouping.

30. A computer-implemented data processing system for displaying a grouping of search results, comprising:

a processing unit; and

a storage device coupled to the processing unit and having information stored therein for configuring the processing unit to, at least;

receive a search term from a user;

obtain one or more search result groupings based at least in part on the search term and a plurality of grouping types, wherein each search result grouping is associated with a bid amount for placing the grouping in a sponsored portion of one of a plurality of panes of a search result presentation that includes a pane selector having a plurality of pane selection elements enabling the user to select the plurality of panes for simultaneous presentation, a grouping type selected from the plurality of grouping types and a plurality of search results that are based at least in part on the search term and the grouping type;

receive a bid amount for placement of a featured search result grouping selected from the one or more search result groupings;

provide an acceptance or rejection of the bid amount for placement;

provide the featured search result grouping for display in the sponsored portion of the one of the plurality of panes associated with the bid amount of the featured search result grouping enabling user selection of one of the plurality of search results in the featured search result grouping; and

in response to a user selection of one of the plurality of pane selection elements,

open a pane associated with the one of the plurality of pane selection elements; and

close a pane that was not accessed for a longest period of time among all open panes when a number of the open panes exceeds a predetermined threshold.

31. The system of claim 30, wherein the processing unit is further configured to utilize the search term to select one or more additional search terms or search term categories.

32. The system of claim 30, wherein the acceptance or rejection is provided based in part on a projected revenue stream determined by the bid amount.

33. The system of claim 32, wherein the projected revenue stream is further determined based at least in part on a previous performance metric associated with an entity that provided the bid amount.

34. The system of claim 30, wherein the processing unit is further configured to generate an advertising fee based at least in part on displaying the featured search result grouping.

35. The system of claim 34, wherein the advertising fee is based at least in part on the bid amount.