Method of embedding advertisements in communication
First Claim
1. A method of automatically transmitting an advertisement from a user of a data processing system to a receiving party, comprising the steps of:
- installing hardware on the data processing system, said data processing system establishing an agreement with the user of the data processing system to include an advertisement associated with the installed hardware in e-mail communications transmitted from the data processing system using an email communications application associated with the user;
initiating an e-mail communication via said email communications application, said email communication addressed to the receiving party;
automatically embedding an advertisement associated with the hardware in said e-mail communication in accordance with said agreement, said embedding being done with the data processing system; and
transmitting, to the receiving party, the e-mail communication with the advertisement automatically embedded therein.
6 Assignments
0 Petitions
Accused Products
Abstract
A system and method for advertising wherein a communication from a sending party to a receiving party includes one or more advertisements. Such communication could include one or more of an email, a voice mail, a voice communication (i.e. a telephone call or internet based telephony communication), a facsimile message, a pager message, or any other suitable electronic communication. In a preferred embodiment, the communication is an email sent from a sending party to a receiving party, wherein the email includes an advertisement for a product or service used by the sending party. Such advertisement could include a “testimonial” from the sending party, who'"'"'s credibility is established with the receiving party. In another preferred embodiment, the advertisement could be for a software program installed and operated on a computer system used by the sending party. The advertisement is included in the email message of the sending party as a result of an election made by the sending party during installation of the software program. The advertisements can be structured in a multi-level marketing type organization including trusted and credible reporting systems to account for each participant'"'"'s advertising efforts.
-
Citations
39 Claims
-
1. A method of automatically transmitting an advertisement from a user of a data processing system to a receiving party, comprising the steps of:
-
installing hardware on the data processing system, said data processing system establishing an agreement with the user of the data processing system to include an advertisement associated with the installed hardware in e-mail communications transmitted from the data processing system using an email communications application associated with the user; initiating an e-mail communication via said email communications application, said email communication addressed to the receiving party; automatically embedding an advertisement associated with the hardware in said e-mail communication in accordance with said agreement, said embedding being done with the data processing system; and transmitting, to the receiving party, the e-mail communication with the advertisement automatically embedded therein. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
-
-
19. A method of transmitting an advertisement from a user of a data processing system to a receiving party, comprising the steps of:
-
installing a product on a data processing system associated with the user, said data processing system establishing an agreement with the user to include an advertisement associated with said product in communications transmitted from the data processing system using a communications application associated with the user; receiving a request from the user, via said communications application, to initiate a communication from said data processing system; automatically embedding, by said data processing system, an advertisement associated with said product with said initiated communication in accordance with said agreement; and transmitting, to the receiving party, said communication with said advertisement automatically embedded therein. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
-
-
30. A method of transmitting an advertisement from a user of a data processing system to a receiving party, comprising the steps of:
-
subscribing to a service to be used by the user operating the data processing system, establishing an agreement with the user to include an advertisement associated with said service in communications transmitted from the data processing system using a communications application associated with the user; receiving a request from the user, via said communications application, to initiate a communication from said data processing system; automatically embedding an advertisement associated with said service with said initiated communication in accordance with said agreement; and transmitting, to the receiving party, said communication with said advertisement automatically embedded therein. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38, 39)
-
Specification