Mobile advertisement syndication
First Claim
Patent Images
1. A computer-implemented method of presenting on a mobile communication facility an advertisement in association with a webpage, the method comprising the steps of:
- receiving an advertisement request associated with a webpage request from the mobile communication facility operated by a user, wherein the webpage request is received over a cellular telephony infrastructure provided by a carrier, wherein the webpage request corresponds to a webpage provided by a webpage content provider, wherein the user is paying for use of the mobile communication facility with the carrier;
receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier including;
(a) a plurality of demographic datum of customers of the carrier, or(b) purchase history data of the user as recorded through use of the mobile communication facility, wherein the purchase data includes views of or purchases of goods or services;
determining that the relevance to the user of a first advertisement with the webpage is greater than the relevance of a second advertisement with the webpage based at least in part on the information relating to the one or more user characteristics;
associating the first advertisement with the webpage; and
transmitting the advertisement associated with the webpage to the mobile communication facility for presentation on a display of the mobile communication facility.
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Accused Products
Abstract
Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites, to appropriate or desirable mobile communication facilities.
647 Citations
42 Claims
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1. A computer-implemented method of presenting on a mobile communication facility an advertisement in association with a webpage, the method comprising the steps of:
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receiving an advertisement request associated with a webpage request from the mobile communication facility operated by a user, wherein the webpage request is received over a cellular telephony infrastructure provided by a carrier, wherein the webpage request corresponds to a webpage provided by a webpage content provider, wherein the user is paying for use of the mobile communication facility with the carrier; receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier including; (a) a plurality of demographic datum of customers of the carrier, or (b) purchase history data of the user as recorded through use of the mobile communication facility, wherein the purchase data includes views of or purchases of goods or services; determining that the relevance to the user of a first advertisement with the webpage is greater than the relevance of a second advertisement with the webpage based at least in part on the information relating to the one or more user characteristics; associating the first advertisement with the webpage; and transmitting the advertisement associated with the webpage to the mobile communication facility for presentation on a display of the mobile communication facility. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-implemented method of presenting on a mobile communication facility an advertisement in association with an application, the method comprising the steps of:
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receiving from the mobile communication facility operated by a user, an advertisement request associated with an interactive software application operating on the mobile communication facility, wherein the interactive software application is not a mobile browser, wherein the advertisement request is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the mobile communication facility with the carrier; receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier including; (a) a plurality of demographic datum of customers of the carrier, or (b) purchase history data of the user as recorded through use of the mobile communication facility, wherein the purchase data includes views of or purchases of goods or services; determining that the relevance to the user of a first advertisement with the interactive software application is greater than the relevance of a second advertisement with the interactive software application based at least in part on the information relating to the one or more user characteristics; associating the first advertisement with the interactive software application; and transmitting the advertisement associated with the interactive software application to the mobile communication facility for presentation on a display of the mobile communication facility. - View Dependent Claims (10, 11, 12, 13, 14)
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15. A system for presenting on a mobile communication facility an advertisement in association with a webpage, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
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receiving an advertisement request associated with a webpage request from the mobile communication facility operated by a user, wherein the webpage request is received over a cellular telephony infrastructure provided by a carrier, wherein the webpage request corresponds to a webpage provided by a webpage content provider, wherein the user is paying for use of the mobile communication facility with the carrier; receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier including; (a) a plurality of demographic datum of customers of the carrier, or (b) purchase history data of the user as recorded through use of the mobile communication facility, wherein the purchase data includes views of or purchases of goods or services; determining that the relevance to the user of a first advertisement with the webpage is greater than the relevance of a second advertisement with the webpage based at least in part on the information relating to the one or more user characteristics; associating the first advertisement with the webpage; and transmitting the advertisement associated with the webpage to the mobile communication facility for presentation on a display of the mobile communication facility. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22)
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23. A system for presenting on a mobile communication facility an advertisement in association with an application, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
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receiving from the mobile communication facility operated by a user, an advertisement request associated with an interactive software application operating on the mobile communication facility, wherein the interactive software application is not a mobile browser, wherein the advertisement request is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the mobile communication facility with the carrier; receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier including; (a) a plurality of demographic datum of customers of the carrier, or (b) purchase history data of the user as recorded through use of the mobile communication facility, wherein the purchase data includes views of or purchases of goods or services; determining that the relevance to the user of a first advertisement with the interactive software application is greater than the relevance of a second advertisement with the interactive software application based at least in part on the information relating to the one or more user characteristics; associating the first advertisement with the interactive software application; and transmitting the advertisement associated with the interactive software application to the mobile communication facility for presentation on a display of the mobile communication facility. - View Dependent Claims (24, 25, 26, 27, 28)
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29. A non-transitory computer-readable medium having stored thereon instructions which, when executed by one or more processors of one or more computers, causes the one or more processors to present on a mobile communication facility an advertisement in association with a webpage by performing the steps of:
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receiving an advertisement request associated with a webpage request from the mobile communication facility operated by a user, wherein the webpage request is received over a cellular telephony infrastructure provided by a carrier, wherein the webpage request corresponds to a webpage provided by a webpage content provider, wherein the user is paying for use of the mobile communication facility with the carrier; receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier including; (a) a plurality of demographic datum of customers of the carrier, or (b) purchase history data of the user as recorded through use of the mobile communication facility, wherein the purchase data includes views of or purchases of goods or services; determining that the relevance to the user of a first advertisement with the webpage is greater than the relevance of a second advertisement with the webpage based at least in part on the information relating to the one or more user characteristics; associating the first advertisement with the webpage; and transmitting the advertisement associated with the webpage to the mobile communication facility for presentation on a display of the mobile communication facility. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36)
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37. A non-transitory computer-readable medium having stored thereon instructions which, when executed by one or more processors of one or more computers, causes the one or more processors to present on a mobile communication facility an advertisement in association with an application by performing the steps of:
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receiving from the mobile communication facility operated by a user, an advertisement request associated with an interactive software application operating on the mobile communication facility, wherein the interactive software application is not a mobile browser, wherein the advertisement request is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the mobile communication facility with the carrier; receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier including; (a) a plurality of demographic datum of customers of the carrier, or (b) purchase history data of the user as recorded through use of the mobile communication facility, wherein the purchase data includes views of or purchases of goods or services; determining that the relevance to the user of a first advertisement with the interactive software application is greater than the relevance of a second advertisement with the interactive software application based at least in part on the information relating to the one or more user characteristics; associating the first advertisement with the interactive software application; and transmitting the advertisement associated with the interactive software application to the mobile communication facility for presentation on a display of the mobile communication facility. - View Dependent Claims (38, 39, 40, 41, 42)
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Specification