Scheduling and presenting IPG ads in conjunction with programming ads in a television environment of application
First Claim
Patent Images
1. A method of displaying Electronic Program Guide (EPG) advertisements and programming advertisements in a television network environment, the method comprising:
- (a) storing an EPG advertisement queue, the EPG advertisement queue containing an ordered list of EPG advertisements;
(b) storing a plurality of programming advertisements to be inserted in a programming avail;
(c) linking each programming advertisement with at least one EPG advertisement to form a plurality of EPG-programming advertisement combinations;
(d) when the EPG is invoked immediately subsequent or concurrent to a displayed programming advertisement, displaying the EPG advertisement that is highest in the EPG advertisement queue and which is also contained in the EPG-programming advertisement combination corresponding to the displayed programming advertisement; and
(e) reordering the EPG advertisement queue by placing the displayed EPG advertisement at the bottom of the EPG advertisement queue.
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Abstract
A method and system whereby conventional television advertisements (i.e., those delivered to viewers while they watch television programming) can be delivered in conjunction with and correlated with advertisements that are presented to viewers in the Interactive Program Guide (IPG). Moreover, the invention described herein provides for delivering highly targeted ads to viewers in both conventional programming avails and in the IPG, and for linking the targeted ads in these two media to provide for enhanced and highly effective advertising campaigns.
168 Citations
30 Claims
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1. A method of displaying Electronic Program Guide (EPG) advertisements and programming advertisements in a television network environment, the method comprising:
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(a) storing an EPG advertisement queue, the EPG advertisement queue containing an ordered list of EPG advertisements; (b) storing a plurality of programming advertisements to be inserted in a programming avail; (c) linking each programming advertisement with at least one EPG advertisement to form a plurality of EPG-programming advertisement combinations; (d) when the EPG is invoked immediately subsequent or concurrent to a displayed programming advertisement, displaying the EPG advertisement that is highest in the EPG advertisement queue and which is also contained in the EPG-programming advertisement combination corresponding to the displayed programming advertisement; and (e) reordering the EPG advertisement queue by placing the displayed EPG advertisement at the bottom of the EPG advertisement queue. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An Electronic Program Guide (EPG) advertisement system for displaying EPG advertisements and programming advertisements in a television network environment, the system comprising:
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a storage module to store an EPG advertisement queue containing an ordered list of EPG advertisements and to store a plurality of programming advertisements to be inserted in a programming avail; a processor configured to link each programming advertisement with at least one EPG advertisement to form a plurality of EPG-programming advertisement combinations; a display module configured to display an EPG advertisement when the EPG is invoked immediately subsequent or concurrent to a displayed programming advertisement, wherein the EPG advertisement that is displayed is the highest in the EPG advertisement queue and that is also contained in the EPG-programming advertisement combination corresponding to the displayed programming advertisement. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A non-transitory computer program product, comprising a computer usable medium having a computer readable program code embodied therein, said computer readable program code adapted to be executed to implement a method of displaying Electronic Program Guide (EPG) advertisements and programming advertisements in a television network environment, said method comprising:
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(a) storing an EPG advertisement queue, the EPG advertisement queue containing an ordered list of EPG advertisements; (b) storing a plurality of programming advertisements to be inserted in a programming avail; (c) linking each programming advertisement with at least one EPG advertisement to form a plurality of EPG-programming advertisement combinations; (d) when the EPG is invoked immediately subsequent or concurrent to a displayed programming advertisement, displaying the EPG advertisement that is highest in the EPG advertisement queue and which is also contained in the EPG-programming advertisement combination corresponding to the displayed programming advertisement; and (e) reordering the EPG advertisement queue by placing the displayed EPG advertisement at the bottom of the EPG advertisement queue. - View Dependent Claims (25, 26, 27, 28, 29, 30)
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Specification