Method of providing advertising to mobile units
First Claim
1. A method of delivering location based advertising (LBA) to a mobile unit via at least one wireless network, in association with a location based service (LBS), the method comprising;
- a. Receiving a LBS request of an end user for LBS, using a mobile unit, to a Service Engine (SE), which is operated by business entity referred to as a location service provider (LSP);
b. SE requesting location information associated with the mobile unit from mobile unit and/or from wireless network;
c. SE receiving first location information of mobile unit;
d. SE providing location based advertising to the mobile unit based on said first location information;
e. SE receiving said second location information;
f. SE comparing accuracy of said first and second location information to determine which of first said and second location information provides a most probable location of the mobile unit; and
g. SE stopping to provide LBA and providing the LBS to the mobile unit based on which of said first and second location information provides said most probable location of the mobile unit.
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Accused Products
Abstract
A method of delivering advertising to a mobile unit via at least one wireless network, in association with a Location Based Service (LBS) is provided A LBS request is received. Location information associated with the mobile unit is requested. First location information is received. Location Based Advertising (LBA) is provided to the mobile unit based on the first location information while waiting for second location information. The second location information is received. Accuracy and results of the first and second location information is compared to determine which of the first and second location information provides a most probable location of the mobile unit. The LBS is provided to the mobile unit based on which of the first and second location information provides the most probable location of the mobile unit.
42 Citations
15 Claims
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1. A method of delivering location based advertising (LBA) to a mobile unit via at least one wireless network, in association with a location based service (LBS), the method comprising;
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a. Receiving a LBS request of an end user for LBS, using a mobile unit, to a Service Engine (SE), which is operated by business entity referred to as a location service provider (LSP); b. SE requesting location information associated with the mobile unit from mobile unit and/or from wireless network; c. SE receiving first location information of mobile unit; d. SE providing location based advertising to the mobile unit based on said first location information; e. SE receiving said second location information; f. SE comparing accuracy of said first and second location information to determine which of first said and second location information provides a most probable location of the mobile unit; and g. SE stopping to provide LBA and providing the LBS to the mobile unit based on which of said first and second location information provides said most probable location of the mobile unit. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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Specification