Systems of influencing shopper's product selection at the first moment of truth based upon a shopper's location in a retail establishment
First Claim
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1. A system of influencing a shopper'"'"'s product selection based upon said shopper'"'"'s location in a retail establishment, comprising:
- i) a communications multi-network positioned about said retail establishment, said communications multi-network comprising at least one mesh communication network and at least one star communication network;
ii) a logic engine operatively connected to said communications multi-network, said logic engine managing said communications multi-network; and
iii) a shopper tracking device positioned into close proximity to said shopper whereby said shopper tracking device creates shopper location data, said shopper tracking device being in tracked communication through said at least one mesh communication network of said communications multi-network with said logic engine;
whereby said logic engine creates at least one influential message based upon shopper behavior data and said shopper location data and delivers said at least one influential message through said star communication network to said shopper.
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Abstract
Provided herein is a system or systems for influencing shoppers while they consider making purchasing decisions in a retail establishment. Specifically, the method identifies the first moment of truth and attempts to influence shoppers during a shopper'"'"'s first moment of truth based on the shopper'"'"'s location within the retail establishment. The method transmits an acceptable influential message and transmits the message through a communication network to a shopper tracking device, which is in close proximity to a shopper during a shopping trip throughout a retail establishment.
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20 Claims
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1. A system of influencing a shopper'"'"'s product selection based upon said shopper'"'"'s location in a retail establishment, comprising:
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i) a communications multi-network positioned about said retail establishment, said communications multi-network comprising at least one mesh communication network and at least one star communication network; ii) a logic engine operatively connected to said communications multi-network, said logic engine managing said communications multi-network; and iii) a shopper tracking device positioned into close proximity to said shopper whereby said shopper tracking device creates shopper location data, said shopper tracking device being in tracked communication through said at least one mesh communication network of said communications multi-network with said logic engine; whereby said logic engine creates at least one influential message based upon shopper behavior data and said shopper location data and delivers said at least one influential message through said star communication network to said shopper. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification