Method and system for automated control of pricing
First Claim
1. An automated method of controlling pricing of a product, comprising:
- determining, using a computing system, a markdown profile associated with the product, the markdown profile including a plurality of proposed markdowns, wherein each proposed markdown in the plurality of markdowns is associated with a predetermined time period during a sales period of the product and wherein each proposed markdown is related to a difference between a target sales quota and an actual sales quota at the time period with which the proposed markdown is associated, and wherein the markdown profile is established prior to the sales period of the product;
determining, using the computing system, an initial price of the product;
monitoring, using the computing system, actual sales of the product at retail outlets;
for each time period within the sales period, comparing, using the computing system, the actual sales of the product to target sales of the product associated with the respective time period;
for one or more time periods within the sales period, determining, using the computing system, that the product is a slow selling product based on the comparison of the actual sales of the product to target sales of the product for the respective time periods;
for each of the one or more time periods for which the product is determined to be a slow selling product, selecting, using the computing system, a proposed markdown from among the plurality of proposed markdowns of the markdown profile based on the comparison of the actual sales and the target sales and the determination that the product is a slow selling product;
reconciling, using the computing system, a markdown budget based on the proposed markdown;
adjusting, using the computing system, the initial price based on the proposed markdown during a selling season of the product based on the reconciliation using a computerized system for controlling pricing of the product;
adjusting, using the computing system, a replenishment parameter for the product based on the determination that the product is a slow selling product; and
storing, in a memory, at least one of an adjusted price and an adjusted replenishment parameter.
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Abstract
A method, program product and system for automated control of pricing of a product or service. The method includes determining an initial price of the product, monitoring actual sales of the product at retail outlets, and adjusting the initial price during a selling season of the product based on the actual sales of the product. The method can further include accepting input from a historical price database, and determining the initial price using historical prices of the product or a similar product. The method can further include repeatedly adjusting a price of the product during a selling season based on the actual sales of the product. The method can further include applying a markdown to the price of the product and using a markdown profile to determine the markdown. The method can further include performing slow seller analysis to determine the markdown. The determination that a product is a slow seller can be made by applying a predetermined rule set to the product.
55 Citations
15 Claims
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1. An automated method of controlling pricing of a product, comprising:
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determining, using a computing system, a markdown profile associated with the product, the markdown profile including a plurality of proposed markdowns, wherein each proposed markdown in the plurality of markdowns is associated with a predetermined time period during a sales period of the product and wherein each proposed markdown is related to a difference between a target sales quota and an actual sales quota at the time period with which the proposed markdown is associated, and wherein the markdown profile is established prior to the sales period of the product; determining, using the computing system, an initial price of the product; monitoring, using the computing system, actual sales of the product at retail outlets; for each time period within the sales period, comparing, using the computing system, the actual sales of the product to target sales of the product associated with the respective time period; for one or more time periods within the sales period, determining, using the computing system, that the product is a slow selling product based on the comparison of the actual sales of the product to target sales of the product for the respective time periods; for each of the one or more time periods for which the product is determined to be a slow selling product, selecting, using the computing system, a proposed markdown from among the plurality of proposed markdowns of the markdown profile based on the comparison of the actual sales and the target sales and the determination that the product is a slow selling product; reconciling, using the computing system, a markdown budget based on the proposed markdown; adjusting, using the computing system, the initial price based on the proposed markdown during a selling season of the product based on the reconciliation using a computerized system for controlling pricing of the product; adjusting, using the computing system, a replenishment parameter for the product based on the determination that the product is a slow selling product; and storing, in a memory, at least one of an adjusted price and an adjusted replenishment parameter. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An automated method of controlling pricing of a product, comprising:
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determining, using a computing system, a markdown profile associated with the product, the markdown profile including a plurality of proposed markdowns, wherein each proposed markdown in the plurality of markdowns is associated with a predetermined time period during a sales period of the product and wherein each proposed markdown is related to a difference between a target sales quota and an actual sales quota at the time period with which the proposed markdown is associated, and wherein the markdown profile is established prior to the sales period of the product; monitoring, using the computing system, actual sales of the product at retail outlets by accepting actual sales data from a plurality of retail outlet computers; for each time period within the sales period, comparing, using the computing system, the actual sales of the product to target sales of the product associated with the respective time period; for one or more time periods within the sales period, determining, using the computing system, that the product is a slow selling product based on the comparison of the actual sales of the product to target sales of the product for the respective time periods; for each of the one or more time periods for which the product is determined to be a slow selling product, selecting, using the computing system, a proposed markdown from among the plurality of proposed markdowns of the markdown profile based on the comparison of the actual sales and the target sales and the determination that the product is a slow selling product; reconciling, using the computing system, a markdown budget based on the proposed markdown; adjusting, using the computing system, a replenishment parameter for the product based on the determination that the product is a slow selling product; adjusting, using the computing system, a retail price of the product during a selling season of the product using a computerized system for controlling pricing of the product based on the reconciliation by sending a price update to the plurality of retail outlet computers; and storing, in a memory, an adjusted retail price for at least one product.
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8. An automated system for controlling pricing of a product, comprising:
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one or more processors; and one or more computer-readable media having instructions stored thereon that, when executed by the one or more processors, are configured to implement; an initial price determination engine configured to determine the initial price of the product; an actual sales monitoring engine configured to monitor actual sales of the product at retail outlets; a price adjustment engine configured to; determine a markdown profile associated with the product, the markdown profile including a plurality of proposed markdowns, wherein each proposed markdown in the plurality of markdowns is associated with a predetermined time period during a sales period of the product and wherein each proposed markdown is related to difference between a target sales quota and an actual sales quota at the time period with which the proposed markdown is associated, and wherein the markdown profile is established prior to the sales period of the product, for each time period within the sales period, comparing the actual sales of the product to expected sales of the product associated with the respective time period; determine, for one or more time periods within the sales period, that the product is a slow selling product based on the comparison of the actual sales of the product to the expected sales of the product for the respective time periods, selecting, for each of the one or more time periods for which the product is determined to be a slow selling product, a proposed markdown from among the plurality of proposed markdowns of the markdown profile based on the comparison of the actual sales and the expected sales; adjust a replenishment parameter for the product based on the slow selling product determination, adjust the initial price during a selling season of the product based on the comparison and a slow selling product determination, determine a markdown to be applied to a price of the product based on the markdown profile, and reconcile a markdown budget with the determined markdown to be applied to the price to determine whether the markdown will be applied and adjust the price of the product by the markdown based on the reconciliation; a display configured to display a first data group and a second data group, the first data group including a budget, an original price, a final price, and a product quantity, the second data group including at least one of a gross price, a reference to the type of article, a fashion type of the article, a delta budget, a percentage of markdown profile, and a general material of the article; and a memory configured to store an adjusted price. - View Dependent Claims (9, 10, 11, 12, 13)
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14. An automated system for controlling pricing of a product, comprising:
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means for determining a markdown profile associated with the product, the markdown profile including a plurality of proposed markdowns, wherein each proposed markdown in the plurality of markdowns is associated with a predetermined time period during a sales period of the product and wherein each proposed markdown is related to a difference between a target sales quota and an actual sales quota at the time period with which the proposed markdown is associated, and wherein the markdown profile is established prior to the sales period of the product; means for determining an initial price of the product; means for monitoring actual sales of the product at retail outlets; means for comparing, for each time period within the sales period, the actual sales of the product to target sales of the product associated with the respective time period; means for determining, for one or more time periods within the sales period, that the product is a slow selling product based on the comparison of the actual sales of the product to target sales of the product for the respective time periods; means for selecting, for each of the one or more time periods for which the product is determined to be a slow selling product, a proposed markdown from among the plurality of proposed markdowns of the markdown profile based on the comparison of the actual sales and the target sales and the slow selling product determination; means for adjusting a replenishment parameter for the product based on the slow selling product determination; means for reconciling a markdown budget based on the proposed markdown; means for adjusting the initial price during a selling season of the product based on the reconciliation; and means for storing an adjusted price for at least one product.
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15. One or more non-transitory machine-readable media having program code stored thereon for causing, when executed, one or more machines to perform a method of controlling pricing of a product, the method comprising:
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determining a markdown profile associated with the product, the markdown profile including a plurality of proposed markdowns, wherein each proposed markdown in the plurality of markdowns is associated with a predetermined time period during a sales period of the product and wherein each proposed markdown is related to a difference between a target sales quota and an actual sales quota at the time period with which the proposed markdown is associated, and wherein the markdown profile is established prior to the sales period of the product; determining an initial price of the product; monitoring actual sales of the product at retail outlets; for each time period within the sales period, comparing the actual sales of the product with target sales of the product associated with the respective time period; generating selecting, for each of the one or more time periods, a proposed markdown from the markdown profile based on the actual sales versus target sales comparison; reconciling a markdown budget based on the proposed markdown; when a reconciliation of the markdown budget is successful, adjusting the initial price during a selling season of the product based on a successful reconciliation of the markdown budget using a computerized system for controlling pricing of the product; when the reconciliation of the markdown budget is unsuccessful, denying an adjustment of the initial price during the selling season of the product based on an unsuccessful reconciliation of the markdown budget using the computerized system for controlling the pricing of the product; and storing at least one of the initial price and an adjusted price for at least one product.
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Specification