Methods and apparatus for presenting advertisements based on a location of a presentation device

• US 8,051,442 B2
• Filed: 02/01/2008
• Issued: 11/01/2011
• Est. Priority Date: 12/31/2007
• Status: Active Grant

• Current Assignee: Dish Network LLC (Dish Network Corporation)
• Original Assignee: Dish Network LLC (Dish Network Corporation)
• Inventors: Ergen, Charles W., Minnick, Danny J.
• Primary Examiner(s): Kumar; Pankaj
• Assistant Examiner(s): MENGESHA, MULUGETA A
• Application Number:
  US12/024,545
• Publication Number:
  US 20090172724A1
• Time in Patent Office: 1,369 Days
• Field of Search: 725 32- 36
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address
• CPC Class Codes: H04H 20/106 Receiver-side switching

Abstract

Various embodiments of apparatus and/or methods are described for presenting advertisements in association with broadcast video content on a presentation device in a non-residential location. The advertisements are identified based on characteristics of the non-residential location, such as goods or services offered at the non-residential location. The advertisements may be presented simultaneously with the broadcast video content, or may be used as substitute content to replace interstitials within the broadcast video content.

Claims

1. A method for presenting video content, the method comprising:

receiving, in a non-residential location, broadcast video content from a programming source on a first broadcast channel;

outputting the broadcast video content for presentation in a first region of a display area of a presentation device;

receiving an advertisement from the programming source on a second broadcast channel, for simultaneous presentation on the presentation device with the broadcast video content, the second channel selected based on characteristics of the non-residential location of the presentation device;

outputting the advertisement for presentation on the presentation device in a second region of the display area;

receiving non-broadcast content provided by an operator of the non-residential location, the non-broadcast content including information regarding at least one of goods and services offered at the non-residential location; and

outputting the non-broadcast content for presentation on the presentation device in a third region of the display area;

wherein receiving the non-broadcast content comprises receiving the non-broadcast content from an external computing device located at the non-residential location.

2. The method of claim 1, wherein the second broadcast channel is selected based on at least one of goods or services offered at the non-residential location.

3. The method of claim 1, wherein the non-broadcast content comprises scrolling text.

4. The method of claim 3, wherein outputting the non-broadcast content further comprises outputting the non-broadcast content in closed captioning data presented on the display screen.

5. The method of claim 1, wherein receiving the non-broadcast content from the external computing device comprises receiving the non-broadcast content from the external computing device simultaneously with the broadcast video content.

6. A method for presenting video content, the method comprising:

receiving, in a non-residential location, broadcast video content from a programming source on a first broadcast channel;

outputting the broadcast video content for presentation in a first region of a display area of a presentation device;

receiving an advertisement from the programming source on a second broadcast channel, the second broadcast channel selected based on characteristics of the non-residential location of the presentation device;

outputting the advertisement for presentation simultaneously on the presentation device with the broadcast video content in a second region of the display area;

receiving non-broadcast content provided by an operator of the non-residential location, the non-broadcast content including information regarding at least one of goods and services offered at the non-residential location;

outputting the non-broadcast content for presentation on the presentation device in a third region of the display area;

detecting an interstitial within the broadcast video content; and

adjusting a size of the advertisement, to present the advertisement in both the first region and the second region of the display area, during at least a portion of the duration of the interstitial;

wherein receiving the non-broadcast content comprises receiving the non-broadcast content from an external computing device located at the non-residential location.

7. The method of claim 6, wherein the second broadcast channel is selected based on at least one of goods or services offered at the non-residential location.

8. The method of claim 6, wherein the advertisement comprises information regarding goods or services offered at the non-residential location.

9. The method of claim 6, wherein receiving the non-broadcast content from the external computing device comprises receiving the non-broadcast content from the external computing device simultaneously with the broadcast video content.

10. A method for presenting video content, the method comprising:

receiving, in a non-residential location, broadcast video content from a programming source on a first broadcast channel;

outputting the broadcast video content for presentation on a presentation device in a first region of a display area;

detecting an interstitial within the broadcast video content;

receiving substitute content for the interstitial from the programming source responsive to detecting the interstitial, the substitute content broadcasted on a second broadcast channel, wherein the second broadcast channel is selected based on characteristics of the non-residential location of the presentation device;

outputting the substitute content, for presentation on the presentation device, in place of the interstitial, in the first region of the display area;

receiving non-broadcast content provided by an operator of the non-residential location, the non-broadcast content including information regarding at least one of goods and services offered at the non-residential location; and

outputting the non-broadcast content for presentation on the presentation device in a second region of the display area;

wherein receiving the non-broadcast content comprises receiving the non-broadcast content from an external computing device located at the non-residential location.

11. The method of claim 10, wherein receiving the substitute content further comprises selecting the second broadcast channel based on customers of the non-residential location.

12. A television receiver comprising:

a receiver module that receives broadcast video content from a programming source on a first broadcast channel and that receives an advertisement on a second broadcast channel;

a processor communicatively coupled to the receiver module that outputs the broadcast video content for presentation in a first region of a display area of a presentation device and that outputs the advertisement on a second region of the display area; and

a storage medium communicatively coupled to the processor that stores non-broadcast content provided by an operator of the non-residential location, the non-broadcast content including information regarding at least one of goods and services offered at the non-residential;

wherein the processor outputs the non-broadcast content for presentation on the presentation device in a third region of the display area;

wherein the processor;

detects an interstitial within the broadcast video content; and

adjusts a size of the advertisement, to present the advertisement in both the first region and the second region of the display area, during at least a portion of the duration of the interstitial;

wherein receiving the non-broadcast content comprises receiving the non-broadcast content from an external computing device located at the non-residential location.

13. The television receiver of claim 12, wherein the second broadcast channel is selected for presentation based on at least one of goods or services offered at the non-residential location.

14. The television receiver of claim 12, wherein the advertisement comprises video content, and the non-broadcast content comprises scrolling text.

15. The television receiver of claim 14, wherein the processor outputs the non-broadcast content in closed captioning data presented on the display screen.

16. A television receiver comprising:

a receiver module that receives broadcast video content from a programming source on a first broadcast channel and that receives substitute content on a second broadcast channel;

a processor communicatively coupled to the receiver module that;

outputs the broadcast video content for presentation on a presentation device in a first region of a display area;

detects an interstitial within the broadcast video content;

instructs the receiver module to receive the substitute content on the second broadcast channel responsive to detecting the interstitial, the second broadcast channel selected based on at least one of goods or services offered at the non-residential location of the presentation device; and

outputs the substitute content to the presentation device in place of the interstitial;

wherein the processor outputs non-broadcast content in a second region of the display area, the television receiver operating to receive the non-broadcast content from an operator of the non-residential location, the non-broadcast content including information regarding at least one of goods and services offered at the non-residential location;

wherein the television receiver receives the non-broadcast content from an external computing device located at the non-residential location.

17. The television receiver of claim 16, wherein the processor outputs the non-broadcast content in closed captioning data presented on the display screen.

18. The television receiver of claim 16, wherein identifying the substitute content further comprises receiving the substitute content from an operator of the non-residential location.

19. The television receiver of claim 16, further comprising:

a storage medium communicatively coupled to the processor that stores the non-broadcast content provided by the operator of the non-residential location.