Systems and methods for providing a token registry and encoder
First Claim
1. In a television network having a television distribution system and a backchannel communication path, a system for receiving a response from a consumer to content viewed by the consumer on a television and for providing an Internet-based deliverable to the consumer as a result of said response, comprising:
- a token registry configured to;
generate a token including a unique identifier;
register the token to a token owner, wherein registering the token includes storing the unique identifier;
associate television content with the token; and
store, in association with the token, data identifying at least one Internet-based deliverable to be delivered to a consumer via the Internet when the consumer interacts with the token;
a token encoder in communication with the token registry, the token encoder configured to insert the token into the television content at multiple times over the duration of the television content for delivery over a television distribution system in a television network, wherein each instance of the token inserted into the television content is accompanied by data identifying a temporal location of that instance of the token within the television content;
a video receiving device associated with the consumer configured to;
detect the tokens encoded within the television content being received by the device over the television distribution system; and
generate, in response to a command signal received from a consumer controller during display of the television content, a consumer response data signal to be transmitted over a backchannel communication path in the television network, the consumer response data signal comprising a request for delivery of the Internet-based deliverable to the consumer over the Internet and data indicative of the temporal location of the token that was last received by the video receiving device before receipt of the command signal from the consumer;
a data collector, coupled to the video receiving device via the backchannel communication path and to the token registry, configured to receive the consumer response data signal, and to forward the signal to the token registry; and
a consumer portal in communication with the token registry configured to provide the at least one Internet-based deliverable associated with the token-encoded television content to the consumer over the Internet subsequent to receipt of the consumer response data signal by the token registry;
whereinthe token registry is further configured to provide the token owner with data indicative of consumer response activity to the token registered to the token owner based at least in part on the consumer response data signal, wherein the data indicative of the consumer response activity comprises data indicative of the temporal location of the token that was last received by the video receiving device before receipt of the command signal from the consumer.
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Accused Products
Abstract
Systems and methods for using tokens to link the television and the Internet platforms. The tokens are tightly encoded into the content and a registry controls the linking of the television content to specific Internet-based content. The registry also polices the validity of the tokens and optionally provides the token owner with continued control over the Internet content associated with that token. When the two platforms are linked successfully, the consumer receives quality content, while being protected from unwanted Internet content.
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Citations
16 Claims
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1. In a television network having a television distribution system and a backchannel communication path, a system for receiving a response from a consumer to content viewed by the consumer on a television and for providing an Internet-based deliverable to the consumer as a result of said response, comprising:
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a token registry configured to; generate a token including a unique identifier; register the token to a token owner, wherein registering the token includes storing the unique identifier; associate television content with the token; and store, in association with the token, data identifying at least one Internet-based deliverable to be delivered to a consumer via the Internet when the consumer interacts with the token; a token encoder in communication with the token registry, the token encoder configured to insert the token into the television content at multiple times over the duration of the television content for delivery over a television distribution system in a television network, wherein each instance of the token inserted into the television content is accompanied by data identifying a temporal location of that instance of the token within the television content; a video receiving device associated with the consumer configured to; detect the tokens encoded within the television content being received by the device over the television distribution system; and generate, in response to a command signal received from a consumer controller during display of the television content, a consumer response data signal to be transmitted over a backchannel communication path in the television network, the consumer response data signal comprising a request for delivery of the Internet-based deliverable to the consumer over the Internet and data indicative of the temporal location of the token that was last received by the video receiving device before receipt of the command signal from the consumer; a data collector, coupled to the video receiving device via the backchannel communication path and to the token registry, configured to receive the consumer response data signal, and to forward the signal to the token registry; and a consumer portal in communication with the token registry configured to provide the at least one Internet-based deliverable associated with the token-encoded television content to the consumer over the Internet subsequent to receipt of the consumer response data signal by the token registry;
whereinthe token registry is further configured to provide the token owner with data indicative of consumer response activity to the token registered to the token owner based at least in part on the consumer response data signal, wherein the data indicative of the consumer response activity comprises data indicative of the temporal location of the token that was last received by the video receiving device before receipt of the command signal from the consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method for receiving a response from a consumer to content viewed by the consumer on a television and for providing an Internet-based deliverable to the consumer as a result of said response, comprising:
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generating with a token registry a token including a unique identifier; registering the token to a token owner with the token registry, wherein registering the token includes storing the unique identifier; associating television content with the token with the token registry; storing, with the token registry in association with the token, data identifying at least one Internet-based deliverable to be delivered to a consumer via the Internet when the consumer interacts with the token; inserting, with a token encoder in communication with the token registry, the token into the television content at multiple times over the duration of the television content for delivery over a television distribution system in a television network, wherein each instance of the token inserted into the television content is accompanied by data identifying a temporal location of that instance of the token within the television content; detecting, with the video receiving device associated with the consumer, the tokens encoded within the television content being received by the device over the television distribution system; generating, with the video receiving device in response to a command signal received from a consumer controller during display of the television content to the consumer, a consumer response data signal to be transmitted over a backchannel communication path in the television network, the consumer response data signal comprising a request for delivery of the Internet-based deliverable to the consumer over the Internet and data indicative of the temporal location of the token that was last received by the video receiving device before receipt of the command signal from the consumer; receiving the consumer response data signal with a data collector that is coupled to the video receiving device via the backchannel communication path and to the token registry; forwarding the consumer response data signal to the token registry with the data collector; providing, with a consumer portal in communication with the token registry, the at least one Internet-based deliverable associated with the token-encoded television content to the consumer over the Internet subsequent to receipt of the consumer response data signal by the token registry; and providing, with the token registry, the token owner with data indicative of consumer response activity to the token registered to the token owner based at least in part on the consumer response data signal, wherein the data indicative of the consumer response activity comprises data indicative of the temporal location of the token that was last received by the video receiving device before receipt of the command signal from the consumer. - View Dependent Claims (14)
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15. In a television network having a television distribution system and a backchannel communication path, a system for receiving a response from a consumer to content viewed by the consumer on a television and for providing an Internet-based deliverable to the consumer as a result of said response, comprising:
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means for generating a token including a unique identifier; means for registering the token to a token owner, wherein registering the token includes storing the unique identifier; means for associating television content with the token; means for storing, in association with the token, data identifying at least one Internet-based deliverable to be delivered to a consumer via the Internet when the consumer interacts with the token; means for inserting the token into the television content at multiple times over the duration of the television content for delivery over a television distribution system in a television network, wherein each instance of the token inserted into the television content is accompanied by data identifying a temporal location of that instance of the token within the television content; means for detecting the tokens encoded within the television content being received by the device over the television distribution system; means for generating, in response to a command signal received from a consumer controller during display of the television content to the consumer, a consumer response data signal to be transmitted over a backchannel communication path in the television network, the consumer response data signal comprising a request for delivery of the Internet-based deliverable to the consumer over the Internet and data indicative of the temporal location of the token that was last received by the video receiving device before receipt of the command signal from the consumer; means for receiving the consumer response data signal; means for providing the at least one Internet-based deliverable associated with the token-encoded television content to the consumer over the Internet subsequent to receipt of the consumer response data signal; and means for providing the token owner with data indicative of consumer response activity to the token registered to the token owner based at least in part on the consumer response data signal, wherein the data indicative of the consumer response activity comprises data indicative of the temporal location of the token that was last received by the video receiving device before receipt of the command signal from the consumer. - View Dependent Claims (16)
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Specification