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System and method for offering complementary products / services

  • US 8,055,639 B2
  • Filed: 01/02/2007
  • Issued: 11/08/2011
  • Est. Priority Date: 08/18/2006
  • Status: Expired due to Fees
First Claim
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1. A method of offering complementary products/services comprising:

  • generating a result set based, at least in part, upon one or more actions taken by a user while browsing a website;

    selecting at least one item from the result set; and

    generating a complementary result set that defines, at least in part, one or more products/services that complement the at least one item selected from the result set, wherein the generating the complementary result set includes;

    assigning one or more complementary terms that define one or more products/services that complement the at least one item selected from the result set;

    executing a query on a datastore based on at least a portion of the at least one item selected from the result set and at least a portion of the one or more complementary terms to generate the complementary result set; and

    presenting the complementary result set to the user of the website.

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