Multimedia spaces
First Claim
1. A system comprising:
- a processor; and
a memory operatively coupled to the processor, the memory containing processor executable components comprising;
a component that receives from an interface analog or digital signals associated with a multimedia presentation, wherein the component detects a watermark embedded within the analog or digital signals, extracts metadata encapsulated within the watermark, and utilizes at least one social-networking attribute included within the metadata to join an online social network presence, the metadata used to join the online social network presence including an advertisement configured to provide a discount on a product that is broadcast for a predetermined amount of time,wherein the online social network presence automatically terminates when the multimedia presentation concludes playing on a playback device.
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Accused Products
Abstract
The claimed subject matter provides a system and/or method that detect watermarks incorporated within analog and/or digital signals associated with multimedia presentations. The disclosed system can include a component that receives analog and/or digital signals, ascertains the existence of a watermark associated with the received signals, and extracts metadata encapsulated within the watermark, wherein the metadata can both include information regarding the broadcast multimedia presentations as well as information unrelated to the broadcast multimedia. Extracted metadata or more particularly, attributes contained within the metadata can be utilized to establish online social networks based at least on the associated attributes.
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Citations
16 Claims
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1. A system comprising:
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a processor; and a memory operatively coupled to the processor, the memory containing processor executable components comprising; a component that receives from an interface analog or digital signals associated with a multimedia presentation, wherein the component detects a watermark embedded within the analog or digital signals, extracts metadata encapsulated within the watermark, and utilizes at least one social-networking attribute included within the metadata to join an online social network presence, the metadata used to join the online social network presence including an advertisement configured to provide a discount on a product that is broadcast for a predetermined amount of time, wherein the online social network presence automatically terminates when the multimedia presentation concludes playing on a playback device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method comprising:
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obtaining broadcast analog or digital signals, the analog or digital signals being associated with one or more multimedia presentations; extracting watermark information from the broadcast analog or digital signals; locating metadata embedded within the watermark information, wherein the metadata includes a social-networking attribute associated with an ad hoc online social network, the metadata associated with the ad hoc online social network further including an advertisement configured to provide a discount on a product that is broadcast for a predetermined amount of time; providing the social-networking attribute for joining the ad hoc online social network, and wherein the ad hoc online social network automatically terminates when at least one of the one or more multimedia presentations concludes playing on a playback device. - View Dependent Claims (15, 16)
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Specification