Method for viral distribution of ringback media
First Claim
1. A method of virally distributing ringback media comprising:
- during playout of ringback media to a subscriber while setting up a call placed by the subscriber to a given subscriber that has a right to have the ringback media played out to callers to the given subscriber, receiving a trigger from the subscriber;
responsive to the trigger, granting the right to the subscriber to have the ringback media played out to callers to the subscriber;
after granting the right to the subscriber, playing out the ringback media to a caller to the subscriber;
during playout of the ringback media to the caller to the subscriber, receiving a trigger from the caller, and responsively granting the caller the right to have the ringback media played out to others.
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Accused Products
Abstract
A method for the viral distribution of ringback media. A trigger is transmitted from a calling client station to a ringback server during the ringback period of call setup, whereby in response to receipt of the trigger by the ringback server, the subscriber associated with the calling client station is granted the right to the particular ringback media played out during the ringback period. Upon receiving the trigger, the ringback server may request that an indication that the right has been granted be stored in the subscriber'"'"'s account record. Subsequent to the granting of the right to the particular ringback media to the subscriber, callers to the subscriber may be presented with the particular ringback. Further, these callers may also request to acquire the right to the particular media via the same trigger-initiated process.
73 Citations
17 Claims
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1. A method of virally distributing ringback media comprising:
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during playout of ringback media to a subscriber while setting up a call placed by the subscriber to a given subscriber that has a right to have the ringback media played out to callers to the given subscriber, receiving a trigger from the subscriber; responsive to the trigger, granting the right to the subscriber to have the ringback media played out to callers to the subscriber; after granting the right to the subscriber, playing out the ringback media to a caller to the subscriber; during playout of the ringback media to the caller to the subscriber, receiving a trigger from the caller, and responsively granting the caller the right to have the ringback media played out to others. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method of virally distributing ringback media comprising:
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maintaining, in an account record for a first subscriber, an indication of ringback media to which the first subscriber has acquired a right to have played out to callers to the first subscriber; playing out the ringback media from a ringback server to a second subscriber during setup of a call from the second subscriber to the first subscriber; receiving from the second subscriber a trigger provided by the second subscriber during the playout of the ringback media to the second subscriber; responsive to the trigger received from the second subscriber, storing in an account record for the second subscriber an indication that the second subscriber has acquired a right to have the ringback media played out to callers to the second subscriber; playing out the ringback media from the ringback server to a third subscriber during setup of a call from the third subscriber to the second subscriber; receiving from the third subscriber a trigger provided by the third subscriber during the playout of the ringback media to the third subscriber; and responsive to the trigger received from the third subscriber, storing in an account record for the third subscriber an indication that the third subscriber has acquired a right to have the ringback media played out to callers of the second subscriber. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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Specification