System, method and computer program product for dynamically measuring properties of objects rendered and/or referenced by an application executing on a computing device

• US 8,060,460 B2
• Filed: 08/18/2009
• Issued: 11/15/2011
• Est. Priority Date: 12/01/2005
• Status: Expired due to Fees

• Current Assignee: Exent Technologies Incorporated
• Original Assignee: Exent Technologies Incorporated
• Inventors: Tzruya, Yoav M., Nave, Itay
• Primary Examiner(s): FERNANDEZ RIVAS, OMAR F
• Application Number:
  US12/542,902
• Publication Number:
  US 20100036785A1
• Time in Patent Office: 819 Days
• Field of Search: None
• US Class Current: 706/62
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system, method and computer program product for dynamically measuring attributes of objects rendered and/or referenced by an executing software application without having to change and recompile the original application code. The system includes a staging environment that monitors the execution of the application and indexes items of graphical and/or audio information generated by the application into a first database. A second database is populated with one or more business rules, wherein each business rule is associated with one or more of the indexed objects. The system further includes a run-time environment that identifies items of graphics and/or audio information as they are generated by the application during run-time, uses the second database to determine if an identified item is associated with a business rule, and, responsive to a determination that an identified item is associated with a business rule, measures the object and its related attributes.

Claims

1. A method of determining the impact of objects referenced or rendered by an application executing on a computing device, comprising:

(a) intercepting a function call to a graphics or audio application programming interface (API) issued by the application, wherein the interception is performed by an interception component that is not part of the application or the graphics or audio API or execution of which does not require compilation of the application, wherein the intercepting a function call occurs prior to the function call being passed to the API;

(b) determining if an object referenced or rendered by the intercepted function call is an object of interest, wherein the determining is performed by an object measurement component that is not part of the application or the graphics or audio API or execution of which does not require compilation of the application; and

(c) collecting attribute information relating to the object if the object is determined to be an object of interest, wherein the collecting is performed by the object measurement component.

2. The method of claim 1, further comprising rendering one or more additional objects that are not related to the intercepted function call responsive to at least determining that the object referenced or rendered by the intercepted function call is an object of interest.

3. The method of claim 1, wherein rendering the one or more additional objects that are not related to the intercepted function call comprises rendering advertising content.

4. The method of claim 1, wherein determining if the object referenced or rendered by the intercepted function call is an object of interest the object comprises determining if the object is representative of a user achievement within the application.

5. The method of claim 4, further comprising:

responsive to determining that the object is representative of a user achievement within the application, transmitting information about the user achievement to a remote entity via a data communication network.

6. The method of claim 1, further comprising:

sending the collected attribute information to a server via a data communication network.

7. The method of claim 6, further comprising using the collected attribute information by the server to perform at least one:

calculate statistics regarding the progress of users in the application;

determine how long it takes for users to accomplish certain achievements in the application;

present leader boards and/or high score tables that contain user achievement information; and

present information concerning objects used by users in the application.

8. The method of claim 1, further comprising:

monitoring user input device interaction with an object of interest; and

rendering additional graphic content not provided for by the application responsive to the monitoring.

9. A computer program product comprising a computer readable medium having computer program logic recorded thereon for enabling a computing device to determine the impact of objects referenced or rendered by an application, the computer program logic comprising:

first means for enabling the computing device to intercept a function call to a graphics or audio application programming interface (API) issued by the application, wherein the interception occurs prior to the function call being passed to the API;

second means for enabling the computing device to determine if an object referenced or rendered by the intercepted function call is an object of interest; and

third means for enabling the computing device to collect attribute information relating to the object if the object is determined to be an object of interest;

wherein the first means, the second means and the third means are not part of the application or the graphics or audio API or execution thereof does not require compilation of the application.

10. The computer program product of claim 9, wherein the computer program logic further comprises means for enabling the computing device to render one or more additional objects that are not related to the intercepted function call responsive to at least determining that the object referenced or rendered by the intercepted function call is an object of interest.

11. The computer program product of claim 9, wherein the means for enabling the computing device to render the one or more additional objects that are not related to the intercepted function call comprises means for enabling the computing device to render advertising content.

12. The computer program product of claim 9, wherein the second means comprises means for enabling the computing device to determine if the object referenced or rendered by the intercepted function call is representative of a user achievement within the application.

13. The computer program product of claim 12, wherein the computer program logic further comprises:

means for enabling the computing device to transmit information about the user achievement to a remote entity via a data communication network responsive to determining that the object is representative of a user achievement within the application.

14. The computer program product of claim 12, wherein the computer program logic further comprises:

means for enabling the computing device to send the collected attribute information to a server via a data communication network.

15. The computer program product of claim 9, wherein the computer program logic further comprises:

monitoring user input device interaction with an object of interest; and

rendering additional graphic content not provided for by the application responsive to the monitoring.

16. A system, comprising:

a computing device, comprising

a processor; and

a memory that stores for execution by the processor

an application,

a graphics or audio application programming interface (API),

an interception component that, when executed by the processor, intercepts a function call to the graphics or audio API issued by the application, the interception component intercepting the function call prior to passage thereof to the API, wherein the interception component is not part of the application or the graphics or audio API or execution of which does not require compilation of the application,

an object measurement component that, when executed by the processor, determines if an object referenced or rendered by the intercepted function call is an object of interest and collects attribute information relating to the object if the object is determined to be an object of interest, wherein the object measurement component is not part of the application or the graphics or audio API or execution of which does not require compilation of the application.

17. The system of claim 16, wherein the memory further stores:

business logic that, when executed by the processor, renders one or more additional objects that are not related to the intercepted function call responsive to at least a determination that the object referenced or rendered by the intercepted function call is an object of interest.

18. The system of claim 16, wherein the business logic, when executed by the processor, renders the one or more additional objects that are not related to the intercepted function call by rendering advertising content.

19. The system of claim 16, wherein the interception component, when executed by the processor, determines if the object referenced or rendered by the intercepted function call is an object of interest the object by determining if the object is representative of a user achievement within the application.

20. The system of claim 19, wherein the interception component, when executed by the processor, transmits information about the user achievement to a remote entity via a data communication network responsive to determining that the object is representative of a user achievement within the application.

21. The system of claim 16, further comprising:

a server connected to the computing device via a data communication network;

wherein the object measurement component, when executed by the processor, sends the collected attribute information to the server via the data communication network.

22. The system of claim 21, wherein the server is configured to perform at least one of:

calculate statistics regarding the progress of users in the application;

determine how long it takes for users to accomplish certain achievements in the application;

present leader boards and/or high score tables that contain user achievement information; and

present information concerning objects used by users in the application.

23. The system of claim 16, wherein the memory further stores:

an input/output capture component that, when executed by the processor, monitors user input device interaction with an object of interest; and

business logic that, when executed by the processor, renders additional graphic content not provided for by the application responsive to the monitoring.