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Method and system for selecting content items to be presented to a viewer

  • US 8,060,504 B2
  • Filed: 08/12/2010
  • Issued: 11/15/2011
  • Est. Priority Date: 06/25/2003
  • Status: Active Grant
First Claim
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1. A centralized system to select particular content items to be presented to a viewer from a plurality of content items, comprising:

  • a coded rule associated with each particular content item;

    a server operable to;

    receive a content selection request;

    execute a rules engine, wherein the rules engine is operable to evaluate a plurality of coded rules in parallel, in order to determine particular content items the viewer is eligible to receive in response to the content selection request;

    support a graphical user interface (GUI) operable to facilitate building and managing the coded rules;

    maintain an application program interface (API) library operable to manage communications between a requesting service and the rules engine;

    interface with an information retrieval facility operable to retrieve information required to evaluate the coded rules; and

    maintain an integrated usage and audit log operable to provide metrics and a feedback process, wherein the integrated usage and audit log allow the coded rules to be dependent upon prior behaviors of the viewer.

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