Signal processing apparatus and methods

• US 8,060,903 B1
• Filed: 05/19/1995
• Issued: 11/15/2011
• Est. Priority Date: 11/03/1981
• Status: Active Grant

• Current Assignee: Creative Biomolecules, Inc. (Curis, Inc.), Personalized Media Communications, LLC
• Original Assignee: Personalized Media Communications, LLC
• Inventors: Harvey, John Christopher, Cuddihy, James William
• Primary Examiner(s): STRANGE, AARON N
• Application Number:
  US08/445,328
• Time in Patent Office: 6,024 Days
• Field of Search: 348/734, 348/211, 348/6, 348/565, 348/3, 348/5.5, 356/139.06, 340/539, 340/825.31, 340/825.22, 340/825.69, 340/825.5, 340/825.33, 340/825.34, 375/240, 375/340, 370/98, 370/402, 380/7, 380/10, 380/13, 380/17, 380/19, 380/20, 725 9- 11, 725/22, 725 32- 36, 725/135, 725139-141, 725/144
• US Class Current: 725/32
• CPC Class Codes: G01R 1/071 containing electro-optic elements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 20/28 Arrangements for simultaneous broadcast of plural pieces of information
• CPC Class Codes: H04H 20/30 by a single channel
• CPC Class Codes: H04H 2201/70 characterised in that receivers can be addressed
• CPC Class Codes: H04H 40/18 Arrangements characterised by circuits or components specially adapted for receiving
• CPC Class Codes: H04H 60/13 Arrangements for device control affected by the broadcast information
• CPC Class Codes: H04H 60/21 Billing for the use of broadcast information or broadcast-related information
• CPC Class Codes: H04H 60/23 using cryptography, e.g. encryption, authentication, key distribution
• CPC Class Codes: H04H 60/27 Arrangements for recording or accumulating broadcast information or broadcast-related information
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/41 for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
• CPC Class Codes: H04H 60/94 Telephonic networks for accessing the Internet H04H60/84
• CPC Class Codes: H04K 1/00 Secret communication
• CPC Class Codes: H04N 21/00 Selective content distribution, e.g. interactive television or video on demand [VOD] real-time bi-directional transmission of motion video data H04N7/14 ; broadcast or conference over packet switching networks H04L12/18
• CPC Class Codes: H04N 21/20 Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
• CPC Class Codes: H04N 21/21 : Server components or server architectures
• CPC Class Codes: H04N 21/21815 : comprising local storage units
• CPC Class Codes: H04N 21/222 : Secondary servers, e.g. proxy server, cable television Head-end provisioning of proxy services in data packet switching networks H04L67/56
• CPC Class Codes: H04N 21/235 : Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/2351 : involving encryption of additional data arrangements using cryptography for the use of broadcast information or broadcast-related information H04H60/23
• CPC Class Codes: H04N 21/236 : Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream multiplexing of data packets for data networks, e.g. RTP/UDP H04L65/00
• CPC Class Codes: H04N 21/23892 : involving embedding information at multiplex stream level, e.g. embedding a watermark at packet level
• CPC Class Codes: H04N 21/2407 : Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/25 : Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies maintenance or administration in data networks H04L41/00
• CPC Class Codes: H04N 21/2541 : Rights Management protecting software against unauthorised usage in a vending or licensing environment G06F21/10; security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/2543 : Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/41 : Structure of client; Structure of client peripherals
• CPC Class Codes: H04N 21/4117 : for generating hard copies of the content, e.g. printer, electronic paper interfaces to printers G06F3/12; printing data G06K15/02
• CPC Class Codes: H04N 21/4131 : home appliance, e.g. lighting, air conditioning system, metering devices home automation data switching networks exchanging configuration information on appliance services H04L12/2807
• CPC Class Codes: H04N 21/4135 : external recorder interface circuits between an apparatus for recording television signals and a television receiver H04N5/775
• CPC Class Codes: H04N 21/41415 : involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/4143 : embedded in a Personal Computer [PC]
• CPC Class Codes: H04N 21/4184 : providing storage capabilities, e.g. memory stick
• CPC Class Codes: H04N 21/426 : Internal components of the client ; Characteristics thereof H04N5/44 takes precedence
• CPC Class Codes: H04N 21/42684 : Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/4307 : Synchronising the rendering of multiple content streams or additional data on devices, e.g. synchronisation of audio on a mobile phone with the video output on the TV screen
• CPC Class Codes: H04N 21/43072 : of multiple content streams on the same device
• CPC Class Codes: H04N 21/432 : Content retrieval operation from a local storage medium, e.g. hard-disk details of retrieval of video data and associated meta data in video databases G06F16/739
• CPC Class Codes: H04N 21/4325 : by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/434 : Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream demultiplexing of data packets for data networks, e.g. RTP/UDP H04L65/00
• CPC Class Codes: H04N 21/4353 : involving decryption of additional data arrangements using cryptography for the use of broadcast information or broadcast-related information H04H60/23
• CPC Class Codes: H04N 21/43615 : Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals home Audio Video Interoperability [HAVI] data switching networks H04L12/2805
• CPC Class Codes: H04N 21/4363 : Adapting the video stream to a specific local network, e.g. a Bluetooth® network
• CPC Class Codes: H04N 21/4382 : Demodulation or channel decoding, e.g. QPSK demodulation analog front ends or means for connecting modulators, demodulators or transceivers to a transmission line H04L27/0002
• CPC Class Codes: H04N 21/4385 : Multiplex stream processing, e.g. multiplex stream decrypting
• CPC Class Codes: H04N 21/4405 : involving video stream decryption
• CPC Class Codes: H04N 21/44227 : Monitoring of local network, e.g. connection or bandwidth variations; Detecting new devices in the local network configuring of peripheral devices in general G06F9/4411; monitoring connectivity in data switched networks H04L43/0811
• CPC Class Codes: H04N 21/4432 : Powering on the client, e.g. bootstrap loading using setup parameters being stored locally or received from the server resetting in general G06F1/14; program loading or initiating in general G06F9/445; bootstrapping in general G06F9/4401; secure boots of computer platforms G06F21/57
• CPC Class Codes: H04N 21/45 : Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
• CPC Class Codes: H04N 21/4532 : involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 : Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/458 : Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4622 : Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47 : End-user applications
• CPC Class Codes: H04N 21/472 : End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content end-user interfaces for retrieving video data from a database G06F16/739; network services for supporting unicast streaming H04L65/612
• CPC Class Codes: H04N 21/488 : Data services, e.g. news ticker systems specially adapted for using meteorological information in broadcast systems H04H60/71
• CPC Class Codes: H04N 21/4888 : for displaying teletext characters
• CPC Class Codes: H04N 21/63 : Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing real-time session protocols H04L65/1101; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/633 : Control signals issued by server directed to the network components or client management of faults, events, alarms in data networks H04L41/06
• CPC Class Codes: H04N 21/6543 : for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/6582 : Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/818 : OS software
• CPC Class Codes: H04N 21/8352 : involving content or source identification data, e.g. Unique Material Identifier [UMID]
• CPC Class Codes: H04N 21/8355 : involving usage data, e.g. number of copies or viewings allowed
• CPC Class Codes: H04N 5/46 : for receiving on more than one standard at will deflecting circuits of multi-standard receivers H04N3/27
• CPC Class Codes: H04N 5/782 : on tape
• CPC Class Codes: H04N 7/08 : Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band , e.g. by time division H04N7/007 takes precedence
• CPC Class Codes: H04N 7/084 : with signal insertion during the horizontal blanking interval only
• CPC Class Codes: H04N 7/14 : Systems for two-way working H04N7/12, H04N7/173 take precedence
• CPC Class Codes: H04N 7/173 : with two-way working, e.g. subscriber sending a programme selection signal
• CPC Class Codes: H04N 7/24 : Systems for the transmission of television signals using pulse code modulation H04N21/00 takes precedence

Abstract

A unified system of programming communication. The system encompasses the prior art (television, radio, broadcast hardcopy, computer communications, etc.) and new user specific mass media. Within the unified system, parallel processing computer systems, each having an input (e.g., 77) controlling a plurality of computers (e.g., 205), generate and output user information at receiver stations. Under broadcast control, local computers (73, 205), combine user information selectively into prior art communications to exhibit personalized mass media programming at video monitors (202), speakers (263), printers (221), etc. At intermediate transmission stations (e.g., cable television stations), signals in network broadcasts and from local inputs (74, 77, 97, 98) cause control processors (71) and computers (73) to selectively automate connection and operation of receivers (53), recorder/players (76), computers (73), generators (82), strippers (81), etc. At receiver stations, signals in received transmissions and from local inputs (225, 218, 22) cause control processors (200) and computers (205) to automate connection and operation of converters (201), tuners (215), decryptors (224), recorder/players (217), computers (205), furnaces (206), etc. Processors (71, 200) meter and monitor availability and usage of programming.

Claims

1. A transmitter station apparatus for processing signals and communicating mass medium program materials to present at each of a plurality of receiver stations a presentation of (1) one of a broadcast and a cablecast program and (2) a receiver specific computer processed datum related to the content of said program, with each of said plurality of receiver stations having an output device for receiving and delivering said program and other information, each of said plurality of receiver stations also having a computer with a specific memory location, said computer operatively connected to said output device for storing and outputting information to said output device, said computer controlling, prior to communication of an information transmission comprising said program and at least one control signal, the storage of receiver specific information distinct to the receiver station, said transmitter station apparatus comprising:

one of a broadcast and a cablecast transmitter for communicating to said plurality of receiver stations said information transmission;

a program input receiver operatively connected to said transmitter for communicating said program to said transmitter;

at least one of a first memory and a first recorder operatively connected to said transmitter for storing and communicating said at least one control signal which at each of said plurality of receiver stations operates to perform at least one of;

(1) generating with said computer said receiver specific datum by processing said receiver specific information in accordance with said at least one control signal; and

(2) selecting said receiver specific datum with said computer from a plurality of receiver specific data by processing said receiver specific information in accordance with said at least one control signal, said plurality of receiver specific data being prestored at said plurality of receiver stations;

selecting said specific memory location with said computer for placement of said receiver specific datum by processing said receiver specific information in accordance with said at least one control signal; and

an input device operatively connected to said at least one of said first memory and said first recorder for causing said at least one of said first memory and said first recorder to communicate said control signal at a specific time to said transmitter, thereby to communicate said program and said control signal to said plurality of receiver stations and cause each of said plurality of receiver stations to deliver said program at said output device, process said receiver specific information, place said receiver specific datum at said memory location, and deliver said presentation of said one of a broadcast and a cablecast program and said receiver specific datum at said output device.

2. The transmitter station apparatus of claim 1, wherein said transmitter station transmits to said plurality of receiver stations at least one of a first and a second transmitter specific datum and at least one of said plurality of receiver stations presents information of said receiver specific datum on the basis of said at least one of a first and a second transmitter specific datum, said apparatus further comprising:

at least one of a second memory and a second recorder operatively connected to said transmitter for storing and communicating a transmitter specific datum which at the receiver station serves as a basis for computing some information of a receiver specific datum.

3. The transmitter station apparatus of claim 2, wherein said transmitter receives and transmits at least a portion of a data module to said plurality of receiver stations and said computer is operatively connected to at least one of a third memory and a third recorder for storing and receiving formula-and-item data.

4. The transmitter station apparatus of claim 1, wherein said input device inputs an advance signal which is subsequently effective at said transmitter station at said specific time to output contents of said at least one of said first memory and said first recorder to said transmitter, said apparatus further comprising:

a first processor operatively connected to said input device for distinguishing said advance signal;

a first memory controller operatively connected to said first processor for controlling said at least one of a first memory and a first recorder to store said advance signal; and

at least one of a second memory and a second recorder operatively connected to said first controller for storing said advance signal.

5. The transmitter station apparatus of claim 4, wherein said program input receiver is at least one of a second memory and a second recorder, said apparatus further comprising:

a decoder operatively connected to said at least one of a first memory and a first recorder for decoding information coded in a stored signal;

a control processor for distinguishing a decoded stored signal which is effective at said transmitter station to instruct;

a selective transmission device operatively connected to said control processor in said decoder for communicating a transmitter instruct signal to at least one of a controller and a computer; and

an output controller operatively connected to said selective transmission device for controlling said selective transmission device to communicate said transmitter instruct signal to said at least one of a specific controller and a computer.

6. The transmitter station apparatus of claim 5, further comprising:

a second processor operatively connected to said at least one of a controller and a computer for at least one of distinguishing a specific decoder and communicating a datum designating a specific program input receiver.

7. The transmitter station apparatus of claim 1, wherein said input device inputs an instruct signal which is effective at said transmitter station to output contents of said at least one of said first memory and said first recorder to said transmitter at said specific time, said apparatus further comprising:

a first control processor operatively connected to said input device for distinguishing a signal which is effective at said transmitter station to instruct; and

a first output controller operatively connected to said first control processor for outputting a control signal which is effective to output said contents said at least one of said first memory and said first recorder.

8. The transmitter station apparatus of claim 1, further comprising at least one of:

a first selective transmission device controller operatively connected to said program input receiver for controlling a first selective transmission device to communicate at least one signal to said at least one of said first memory and said first recorder before a specific time;

a second selective transmission device controller operatively connected to said one of a broadcast and a cablecast transmitter for controlling a second selective transmission device to communicate at least one signal from said at least one of a memory and a recorder at a specific time.

9. The transmitter station apparatus of claim 8, further comprising at least one of:

a processor operatively connected to a central controller for distinguishing at least one of a timing control signal and a time at which to pass a signal which is effective to instruct;

a memory controller operatively connected to said central controller for controlling said at least one of a memory and a recorder to store an advance signal which is effective to instruct; and

at least one of a second memory and a second recorder operatively connected to said central controller for storing at least two signals in order.

10. The transmitter station apparatus of claim 1, further comprising:

a central controller operatively connected to at least one of said program input receiver and said one of a broadcast and a cablecast transmitter for controlling the communication of at least one of (i) at least a portion of said program, (ii) at least a portion of a message associated with said program, (iii) at least one datum that identifies said program, (iv) advance information of said program, (v) at least one of a datum that designates the starting point of at least a portion of said program, and (vi) a signal that designates said program and is effective at said receiver station to instruct.

11. The transmitter station of apparatus of claim 10, further comprising at least one of:

a processor operatively connected to said central controller for distinguishing at least one of a timing control signal and a time at which to pass a signal which is effective to instruct;

a memory controller operatively connected to said central controller for controlling a selected at least one of a memory and a recorder to store an advance signal which is effective to instruct; and

at least one of a second memory and a second recorder operatively connected to said central controller for storing at least two signals in order.

12. The transmitter station apparatus of claim 1, wherein at least a portion of said control signal is formula-and-item-of-this-transmission information, said apparatus further comprising:

a second computer operatively connected to said at least one of said first memory and said first recorder for outputting formula-and-item-of-this-transmission information in response to an instruct signal.

13. The transmitter station apparatus of claim 1, wherein a signal including said program inputs a coded advance signal which at said transmitter station is effective at said specific time to output contents of said at least one of said first memory and said first recorder to said transmitter, said apparatus further comprising:

a first decoder operatively connected to said input device for decoding information coded in a signal including said program;

a selective transmission device operatively connected to said first decoder for communicating at least one datum;

a first processor operatively connected to said selective transmission device for distinguishing an advance signal;

a first memory controller operatively connected to said first processor for controlling said at least one of said first memory and said first recorder to store at least one said advance signal; and

at least one of a second memory and a second recorder operatively connected to said first controller for storing said advance signal.

14. The transmitter station apparatus of claim 13, wherein said decoder decodes at least one datum which is effective at said transmitter station to delay communication to said receiver station of at least a portion of said signal including said program, said apparatus further comprising:

a first selective transmission device controller operatively connected to said program input receiver for controlling a first selective transmission device to communicate at least one signal to said at least one of said first memory and said first recorder before said specific time;

a first control processor operatively connected to said input device for distinguishing a signal which is effective-at said transmitter station to instruct;

a second selective transmission device operatively connected to said first decoder for communicating to said first control processor at least one datum; and

a third selective transmission device operatively connected to said first control processor for communicating to said first selective transmission device controller a signal which is effective to instruct.

15. The transmitter station apparatus of claim 1, wherein said input device includes a first receiver for receiving from a remote station a signal which is effective at said transmitter station to instruct.

16. The transmitter station apparatus of claim 1, wherein a computer generates output in response to an instruct signal which is effective at the transmitter station to generate, said apparatus further comprising:

at least one of a second memory and a second recorder for storing said instruct signal that is effective at said transmitter station to generate;

a second input device operatively connected to at least one of said second memory and said second recorder for causing at least one of said second memory and said second recorder to output at a second specific time said instruct signal that is effective at the transmitter station to generate; and

a selective transmission device operatively connected to at least one of said second memory and said second recorder for receiving and transferring at least one said instruct signal.

17. The transmitter station apparatus of claim 16, further comprising:

a processor operatively connected to said input device and a memory controller for distinguishing an instruct signal which is effective at the transmitter station to generate and causing said memory controller to control at least one of said second memory and said second recorder to store said distinguished instruct signal.

18. The transmitter station apparatus of claim 16, further comprising:

a controller operatively connected to a specific computer for controlling said specific computer to at least one of generate and output at least one of a computer program and a data module in accordance with said instruct signal that is effective at said transmitter station to generate.

19. The transmitter station apparatus of claim 1, wherein said transmitter station transmits at least one signal that is effective at said receiver station to at least one of instruct said specific memory location to at least one of output and cease outputting and clear a receiver specific computer processed datum, said apparatus further comprising:

a second input device operatively connected to one of a broadcast and a cablecast transmitter for communicating to said one of a broadcast and a cablecast transmitter at a second specific time said at least one signal that is effective at the receiver station to instruct.

20. The transmitter station apparatus of claim 19, wherein a remote station communicates said at least one signal that is effective at said receiver station to instruct, said apparatus further comprising:

a second receiver operatively connected to a selective transmission device for receiving from a remote station said at least one signal that is effective at said receiver station to instruct.

21. The transmitter station apparatus of claim 20, further comprising:

at least one of a second memory and a second recorder operatively connected to said selective transmission device for storing said at least one signal that is effective at said receiver station to instruct; and

a third input device operatively connected to said at least one of said second memory and said second recorder for causing said at least one of said second memory and said second recorder to output to one of a broadcast and a cablecast transmitter at a specific time said at least one signal that is effective at said receiver station to instruct.

22. The transmitter station apparatus of claim 1, wherein said program input receiver is at least one of a memory and a recorder at which at least a portion of said program is stored, said apparatus further comprising:

a second input device operatively connected to said program input receiver for causing said program input receiver to commence outputting said to one of a broadcast and a cablecast transmitter at a second specific time.

23. The transmitter station apparatus of claim 22, further comprising:

at least one of a second memory and a second recorder for storing at least one datum that designates the starting point of at least a portion of a program; and

a output controller operatively connected said second memory and to said program input receiver for controlling said program input receiver to commence outputting said at least a portion of said program at the beginning of said at least a portion.

24. The transmitter station apparatus of claim 22, wherein said second input device inputs an instruct signal that is effective at said transmitter station to output said program at said second specific time, said apparatus further comprising:

a processor operatively connected to said second input device for distinguishing a signal that is effective at said transmitter station to output said program; and

a second processor operatively connected to said processor for at least one of locating and identifying at least a portion of said program.

25. The transmitter station apparatus of claim 22, wherein said second input device receives from a remote station an instruct signal that is effective at said transmitter station to output said program at said second specific time.

26. The transmitter station apparatus of claim 1, wherein said program input receiver receives a signal that includes at least a portion of said program and includes embedded data that at least one of identifies said program and designates the starting point of said at least a portion of said program and comprises a message associated with said program, said apparatus further comprising:

a digital detector operatively connected to said program input receiver for detecting data embedded in a signal.

27. The transmitter station apparatus of claim 1, wherein-messages include a message associated with said program, and said message includes at least one of (i) video programming and audio programming and (ii) computer programming and a video file and (iii) an audio file and a data file, is at least one of communicated to and stored at said program input receiver prior to said specific time, said apparatus further comprising:

a processor for processing at least one of said messages.

28. The transmitter station apparatus of claim 1, wherein a message that includes a command associated with said program is at least one of communicated to and stored at said program input receiver prior to said specific time, said apparatus further comprising:

a processor for distinguishing a command in a message associated with said program; and

a first response controller operatively connected to said processor for controlling an apparatus in response to said distinguished command in a message.

29. The transmitter station apparatus of claim 1, wherein a message that includes an identification segment associated with said program is at least one of communicated to and stored at said program input receiver, said apparatus further comprising

a first processor for distinguishing said identification segment in a message associated with said program, wherein said identification segment is a meter-monitor segment in said message associated with said program, and a second processor operatively connected to said first processor for at least one of assembling and storing at least one of meter files and monitor files that evidence at least one of the handling and the transmitting of said program and a message associated with said program.

30. The transmitter station apparatus of claim 1, further comprising

a second computer operatively connected to said transmitter for generating and communicating a message that is to be associated with said one program and includes at least one of video programming and audio programming and computer programming and a video file and an audio file and a data file.

31. The transmitter station apparatus of claim 1, wherein said program is communicated to and stored at said program input receiver prior to said specific time, said apparatus further comprising:

a second program input receiver operatively connected to a transmission device for communicating said program to said program input receiver.

32. The transmitter station apparatus of claim 31, further comprising

a first switch operatively connected to said one of a broadcast and a cablecast transmitter for communicating signals selectively from said program input receiver and said second program input receiver.

33. The transmitter station apparatus of claim 1, further comprising:

at least one of a matrix switch and a digital switch capable of communicating a plurality of signals simultaneously.

34. The transmitter station apparatus of claim 33, wherein said at least one of a matrix switch and a digital switch is controlled by a central controller.

35. The transmitter station apparatus of claim 1, further comprising:

a signal generator operatively connected to said one of a broadcast and a cablecast transmitter for receiving said at least one control signal and embedding said at least one control signal in said information transmission.

36. The transmitter station apparatus of claim 1, wherein said transmitter station comprises at least one processor system for processing signals that include commands and program output information content, said apparatus further comprising:

at least one transmitter section for transmitting at least one of commands and program output information content selectively to at least one external receiver device;

at least one receiver section for receiving input of said commands and program output information content;

at least one section of at least one of a memory and a recorder for storing and communicating said at least one control signal; and

at least one control input section of said input device operatively connected to said at least one section of at least one of a memory and a recorder, for causing said at least one section of at least one of a memory and a recorder to communicate said at least one control signal at a specific time.

37. The transmitter station apparatus of claim 1, wherein said transmitter station transmits to said plurality of receiver stations at least one of a first and a second transmitter specific datum and at least one of said plurality of receiver stations presents information of said receiver specific datum on the basis of said at least one of a first and a second transmitter specific datum, said apparatus further comprising at least one of a third memory and a third recorder operatively connected to said one of a broadcast and cablecast transmitter for storing and communicating data which at said receiver station serve as a source from which to select said receiver specific datum to be outputted.

38. The transmitter station apparatus of claim 1, wherein a message that includes an identification segment associated with said program is at least one of communicated to and stored at said program input receiver, said apparatus further comprising a third processor for distinguishing at least one of the format and the content and the end of at least a portion of a message associated with said identification segment, wherein said identification segment is at least one of a header and a format field in said message associated with said program.

39. The transmitter station apparatus of claim 1, wherein a message that includes an identification segment associated with said program is at least one of communicated to and stored at said program input receiver, said apparatus further comprising a signal detector for at least one of detecting said identification segment and communicating a processor interrupt associated with said program, wherein said identification segment is at least one of an end of file signal and a processor interrupt, and a fourth processor operatively connected to said signal detector for responding to a processor interrupt associated with said program.

40. The transmitter station apparatus of claim 1, further comprising a processor operatively connected to said one of a broadcast and cablecast transmitter for generating at least a portion of a command and communicating said command in a message to be associated with said program.

41. The transmitter station apparatus of claim 1, further comprising a processor operatively connected to said transmitter for generating and communicating at least a portion of a meter-monitor segment to be associated with said program.

42. The transmitter station apparatus of claim 1, further comprising a processor operatively connected to said transmitter for generating at least a portion of a message, said at least a portion of a message having a specific format and being associated with said program, and for communicating said at least a portion of a message with at least one of a header and a format field that designates said specific format.

43. The transmitter station apparatus of claim 1, further comprising a processor operatively connected to said program input receiver to a transmitter for generating a message associated with said program and including a processor interrupt.

44. The transmitter station apparatus of claim 1, further comprising a selective transfer device operatively connected to said program input receiver for communicating to said program input receiver at least one of (i) a message to be associated with said program, (ii) at least a first datum that identifies said program, (iii) at least a second datum that designates the starting point of at least a portion of said one program, and (iv) a signal that is effective at said receiver station to instruct.

45. A method of communicating mass medium program material to a plurality of receiver stations each of which includes at least one of a broadcast and a cablecast program receiver, an output device, a control signal detector, a computer with a specific memory location capable of communicating to said output device, and with each said receiver station adapted to detect the presence of at least one control signal, to generate a receiver specific datum related to content of a transmitted program in response to a detected specific control signal, and to deliver at said output device a presentation of said a transmitted program and said receiver specific datum, said computer controlling, prior to transmission of an information transmission including said program and said at least one control signal, the storage of receiver specific information distinct to the receiver station, said method comprising the steps of:

receiving a program to be transmitted and delivering said program to a transmitter;

receiving and storing said at least one control signal which at each said receiver station operates to perform at least one of;

(a) generating with said computer said receiver specific datum by processing said receiver specific information in accordance with said at least one control signal; and

(b) selecting said receiver specific datum with said computer from a plurality of receiver specific data by processing said receiver specific information in accordance with said at least one control signal, said plurality of receiver specific data being prestored at said plurality of receiver stations;

selecting said specific memory location with said computer for placement of the receiver specific datum by processing said receiver specific information in accordance with said at least one control signal; and

causing said stored at least one control signal to be communicated to said transmitter at a specific time, thereby to transmit said information transmission.

46. A method of communicating mass medium program material to a plurality of receiver stations each of which includes at least one of a broadcast and a cablecast program receiver, an output device, a control signal detector, a computer with a specific memory location capable of communicating to said output device, and with each said receiver station adapted to detect the presence of at least one control signal, to generate a receiver specific datum related to content of a received program in response to a detected specific control signal, and to deliver at said output device a presentation of said a received program and said receiver specific datum, said computer, prior to transmission of an information transmission including a mass medium program and a first control signal, controlling the storage of receiver specific information distinct to the receiver station, said method comprising the steps of:

receiving said mass medium program to be transmitted, said mass medium program including at least audio;

receiving said first control signal which at each said receiver station operates to perform at least one of;

(a) generating with said computer said receiver specific datum by processing said receiver specific information in accordance with said first control signal; and

(b) selecting said receiver specific datum with said computer from a plurality of receiver specific data by processing said receiver specific information in accordance with said first control signal, said plurality of receiver specific data being prestored at said plurality of receiver stations;

selecting said specific memory location with said computer for placement of said receiver specific datum by processing said receiver specific information in accordance with said first control signal; and

receiving a second control signal which operates at a transmitter station to communicate at least one of said mass medium program and said first control signal to a transmitter; and

transmitting an information transmission including said mass medium program and said first control signal.

47. The method of claim 46, wherein said second control signal controls an intermediate transmission station to transmit said information transmission to said plurality of receiver stations, said method further comprising the step of transmitting said second control signal to said intermediate transmitter station.