Method and system for providing targeted documents based on concepts automatically identified therein

• US 8,064,736 B2
• Filed: 04/13/2010
• Issued: 11/22/2011
• Est. Priority Date: 05/10/2004
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Agarwal, Sumit, Ranganath, Rama, Chan, Wesley T.
• Primary Examiner(s): COUSO, YON JUNG
• Application Number:
  US12/759,677
• Publication Number:
  US 20100198825A1
• Time in Patent Office: 588 Days
• Field of Search: 382/305, 382/181, 707/736, 705/1, 705/4, 713/1, 713/3, 713/4, 713/6
• US Class Current: 382/305
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating

Abstract

A system and method for providing a graphical document are provided. A graphical document is processed to identify one or more ideas associated with the graphical document. The identified ideas may be used to determine concepts to associate with the first electronic document and suggest those concepts for association with the first electronic document for use in a document distribution system that distributes documents based on a price parameter associated with concepts and a performance parameter. A request for a document associated with a concept is received. Responsive to the request, the graphical document is delivered if an association between the one or more ideas and the concept is determined.

Claims

1. A method for providing a document comprising:

processing, by one or more processors, a graphical document to identify one or more ideas associated with the graphical document including processing documents that are linked to the graphical document to derive at least one of the one or more ideas;

receiving, by the one or more processors, a request for a document where the document is associated with a concept;

comparing, by the one or more processors, the one or more ideas with the concept; and

responsive to the request, delivering, by the one or more processors, the graphical document based on the comparison if the one or more ideas match the concept.

2. The method of claim 1, wherein processing the graphical document to identify one or more ideas associated with the graphical document comprises:

identifying one or more documents similar to the graphical document; and

identifying that the one or more ideas are associated with the one or more similar documents.

3. The method of claim 2, further comprising:

receiving idea preference information from a document source associated with the graphical document; and

selecting the graphical document for delivery based in part on the idea preference information.

4. The method of claim 1, wherein the one or more ideas are identified using optical character recognition.

5. The method of claim 1, wherein the graphical document includes an image and processing the graphical document to identify one or more ideas associated with the graphical document comprises analyzing stored image content to identify one or more objects in the image.

6. The method of claim 1, wherein processing the graphical document to identify one or more ideas associated with the graphical document comprises:

determining whether the graphical document is associated with any of a plurality of graphical documents stored in a database.

7. The method of claim 1, wherein processing the graphical document to identify one or more ideas associated with the graphical document comprises:

determining whether the graphical document is substantially identical to any of a plurality of documents stored in a database.

8. The method of claim 7, wherein the plurality of documents comprises at least one approved document, the method further comprising:

determining that the graphical document is substantially identical to the at least one approved document; and

approving the graphical document for distribution based on the determination that the graphical document is substantially identical to the at least one approved document.

9. The method of claim 1, wherein processing the graphical document to identify one or more ideas associated with the graphical document comprises:

identifying, using an image processor, at least one image in the graphical document; and

associating at least one of the one or more ideas with the graphical document based on the at least one identified image.

10. The method of claim 1, wherein the graphical document comprises an image advertisement.

11. The method of claim 10, wherein processing graphical document to identify the one or more ideas associated with the graphical document comprises:

determining the one or more ideas including processing at least one of an image, animation, pop-up ability, sound, voice, or music associated with the graphical document.

12. The method of claim 1, wherein the request for a document comprises at least one keyword entered as a search request.

13. A method comprising:

identifying a graphical document where the graphical document includes a hypertext link to a second document;

determining whether the second document can be accessed via the hypertext link;

in response to determining that the second document can be accessed via the hypertext link;

accessing the second document via the hypertext link; and

evaluating, by one or more processing devices, the second document to identify one or more concepts related to the second document;

associating the one or more concepts identified from the second document with the graphical document;

receiving a request for a document including one or more request terms;

comparing the one or more request terms and the one or more concepts identified from the second document; and

providing the graphical document responsive to the request based on the comparison if the one or more request terms match the one or more concepts identified from the second document.

14. The method of claim 13, further comprising:

selecting the graphical document from a plurality of documents based on an association between the one or more request terms and the one or more concepts associated with the graphical document.

15. The method of claim 14, wherein selecting the graphical document is further based on at least one performance criteria of the graphical document.

16. The method of claim 15, wherein the performance criterion is the click through rate.

17. The method of claim 13, wherein the graphical document is delivered to at least one of an end-user or a provider.

20. The method of claim 13, wherein determining whether the second document can be accessed via the hypertext link comprises determining whether the second document properly loads in a web browser application.

18. A computer readable medium encoded with computer program code for providing a document, wherein the computer program code, when executed, performs a method comprising:

processing, by one or more processing devices, a graphical document to identify one or more ideas associated with the graphical document including processing documents that are linked to the graphical document to derive at least one of the one or more ideas;

receiving a request for a document where the document is associated with a concept;

comparing the one or more ideas with the concept; and

responsive to the request, delivering the graphical document based on the comparison if the one or more ideas match the concept is determined.

19. A computer readable medium encoded with computer program code, that when executed, performs a method comprising:

identifying a first document where the first document includes a hypertext link to a second document;

determining whether the second document can be accessed via the hypertext link;

in response to determining that the second document can be accessed via the hypertext link;

accessing the second document via the hypertext link; and

evaluating, by one or more processing devices, the second document to identify one or more concepts related to the second document;

associating the one or more concepts identified from the second document with the first document;

receiving a request for a document including one or more request terms;

comparing the one or more request terms and the one or more concepts identified from the second document; and

providing the first document responsive to the request based on the comparison if the one or more request terms match the one or more concepts identified from the second document.